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   Making the decision to use an external advertising agency as opposed to an in-house program for advertising or some other aspect of the advertising function is difficult.,[object Object],Happy-nest,[object Object],Submitted to ,[object Object],Dr. Sandhir Sharma,[object Object],Submitted by:,[object Object],SandeepSingh,[object Object],Rahul Gupta,[object Object],Nehadahiya,[object Object]
HISTORY,[object Object],George Reynell, an officer at the London Gazette, set up what is believed to be the first advertising agency in London, United Kingdom, in 1812.,[object Object], Another early advertising agent in London was Charles Barker, and the firm he established traded as 'Barkers' until 2009 when it went into Administration.,[object Object],In 1864, William James Carlton began selling advertising space in religious magazines. James Walter Thompson joined this firm in 1868.,[object Object],Thompson hired writers and artists to form the first known Creative Department in an advertising agency. He is credited as the "father of modern magazine advertising" in the US.,[object Object]
  TYPES OF MEDIA,[object Object],PRINT MEDIA,[object Object],[object Object], can reach such a large audience, and the great number of,[object Object], specialized publications enable,[object Object], businesses to focus in on a,[object Object], target audience with a specific,[object Object], set of characteristics.,[object Object],[object Object],most anything, such as cigarettes, ,[object Object],liquor, and contraceptives; however, ,[object Object],many publications will not accept controversial ads.,[object Object],[object Object],[object Object]
Businesses also refer to social media as consumer-generated media (CGM).
  A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.,[object Object]
Airtime is purchased from a station or network in exchange for ,[object Object],airing the commercials.,[object Object],[object Object],being restricted to sound, ,[object Object],proponents of radio advertising ,[object Object],often cite this as an advantage.,[object Object]
Change in Advertising in the past 200 years.,[object Object]
Top  10 Advertising Agencies in World.,[object Object],Euro RSCG Interaction (Havas) ,[object Object],Grey Digital Marketing (Grey Global Group),[object Object],OgilvyInteractive (WPP),[object Object],SBI.Razorfish 2,[object Object],Agency.com (Omnicom) 3,[object Object],Digitas,[object Object],Zentropy Partners (IPG),[object Object],Tribal DDB (Omnicom),[object Object],R/GA (IPG),[object Object],Digital@JWT (WPP)				Source-www.adpunch.org,[object Object]
Top advertising agency in India,[object Object],Ogilvy & Mather,[object Object], JWT, J Walter Thompson ,[object Object],Mudra Communication,[object Object],FCB Ulka Advertising Ltd,[object Object],Rediffusion DY & R,[object Object],McCann Erickson India Ltd,[object Object], RK Swamy BBDO Advertising Ltd,[object Object],Grey Worldwide (I) Pvt. Ltd. ,[object Object],Leo Burnett India Pvt. Ltd.,[object Object],Contract Advertising India Ltd. ,[object Object],Source-/www.chillibreeze.com,[object Object]
Why companies goes for external advertising agencies rather than  in-house advertising?,[object Object]
Advantage of external advertising house,[object Object],Specialized expertise,[object Object], Team collaboration between experts,[object Object],Time saving.,[object Object],Market research,[object Object],branding,[object Object]
Expertise,[object Object],As a business owner, your expertise is likely in your product or service area rather than in marketing,[object Object],There are so many aspects to marketing that no one person can be an expert in all of them.,[object Object]
Experts,[object Object], Experts work together on your advertising campaign,[object Object],Their combined expertise brings more to  your campaign than any one of them alone could,[object Object]
Time saving,[object Object],These experts all spend time on your campaign,[object Object],So that’s time you don’t have to spend.,[object Object]
Market research,[object Object],Business owners may not be strong in the area of market research.,[object Object],Identify the business's target market as well as their key demographics.,[object Object],To determine what type of advertising would be most effective.,[object Object]
Branding,[object Object],Advertising agency can be instrumental in helping a business develop a recognized brand.,[object Object],Agency artists can develop logos and other design features that can become of a part of the business's,[object Object]
Disadvantages of in-house advertising,[object Object],Initial cost for setting up the new entity and hiring competitive personnel.,[object Object],Those creating their own ads may have difficulty conceptualizing their product and its target consumer objectively. As a result, their ads may lack the vision that an outsider’s perspective can bring.,[object Object],In addition, reputable advertising agencies usually have established contacts through which they can secure highly visible ad space. Without this resource, in-house departments may have trouble reaching their target customer.,[object Object],Inability to come up with fresh ideas and new, creative campaigns.,[object Object],Lack of strategic thinking.,[object Object]

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Advantage of external_advertising_house_(1)

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