This document provides an analysis of promotional opportunities for State Bank of India, the largest bank in India. It discusses SBI's various banking services including investment banking, retail banking, commercial banking, private banking, and asset management. It then analyzes SBI's target markets, communication objectives to increase awareness, attention and purchase actions. Finally, it discusses factors affecting the communication budget and recommends matching communication strategies and tactics to SBI's overall strategy.

1. Opportunity Promotional Analysis Submitted By: RECREATORS Ankush Bhatnagar Ritika Sharma Anchal Sharma NitikaGarg PalakBhardwaj

2. State Bank of India Largest nationalized commercial bank in India In terms of assets, number of branches, deposits, profits and workforce. Headquarters in Mumbai, India and employs about 205,896 people.

4. Investment Banking An investment bank is a financial institution that assists corporations and governments in raising capital by underwriting and acting as the agent in the issuance of securities.

5. Retail Banking Retail banking refers to banking in which banking institutions execute transactions directly with consumers, rather than corporations or other banks. Services offered include: savings and checking accounts, mortgages, personal loans, debit cards, credit cards, and so forth.

6. Commercial Banking It is a type of financial intermediary and a type of bank. Commercial banking is also known as business banking. It is a bank that provides checking accounts, savings accounts, and money market accounts and that accepts time deposits.

7. Private Banking Private banking is a term for banking, investment and other financial services provided by banks to private individuals investing sizable assets. The term "private" refers to the customer service being rendered on a more personal basis than in mass-market retail banking, usually via dedicated bank advisers.

8. Asset management Asset management is the professional management of various securities and assets, to meet specified investment goals for the benefit of the investors. Investors may be institutions or private investors.

9. COMPETITORS

10. Communication

17. Proposed usersRural population Markets of tier II and tier III cities with MFs Working Class(High Net Individuals) Increasing Middle Class

18. SBI communication Objectives can be: Increasing AWARENESS and KNOWLEDGE about the new and existing products To grab ATTENTION of consumers To Enhance purchase actions. REINFORCEMENT Increase in Market Share and sales

19. Factors Affecting Budget: Company strategy Whether the product or service is at awareness stage ,attention or reinforcement stage? How much aggressive competitors are?

20. Create Communications Strategies Match with company’s strategy Focus on opportunities and threats Fit with company Image

21. Matching Tactics with Strategies Regional language campaigning Product knowledge and its benefits Price of products according to target customer

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