1. Social Media Essentials -- Twitter
Sandra Fernandez
Manager of Public Relations &
Social Media Administrator
Houston Public Library

2. Twitter Facts
 370,000 new sign-ups daily
 95,000,000 Tweets per day
 175,000,000 registered users
 Last year, 7% of Americans surveyed used Twitter
(and ExactTarget (client) research found 5% follow a
brand on Twitter). This year, 8% of Americans use it.

3. Twitter Facts
 140 characters
 SMS
 Twitter is a highly targeted element, used to reach
and interact with particular audiences.
 Twitter is a must-do customer relations vehicle for
most companies.

4. Settings
 Username
 You CAN change it
 Don’t use unusual characters, underscore
 Email
 Let others find me by my email address
 Tweet Location
 Tweet Media

5. Settings
 Tweet Privacy
 https
 Mobile
 Direct Message
 Notifications

6. Set-Up
 Profile
 Picture
 Location
 Web
 Landing page
 Bio
 Personal Branding
 Keywords
 Design
 Applications

7. Tweet
 Timeline
 @Mentions
 Retweets
 Hashtags
 Conversations
 Track topic

8. Tweeting Suggestions
 Read first, then share.
 Share photos and behind the scenes info about your
business.
 Listen. Regularly monitor the comments about your
company, brand, and products.
 Crowdsource – Ask questions of your followers to
glean valuable insights and show that you are
listening.

9. Tweeting Suggestions
 Respond to compliments and feedback in real time
 Reward – Tweet updates about special offers,
discounts and time-sensitive deals.
 Retweet from your community.
 Participate in Chats.
 Live Tweet an event.
 Create a hashtag.

10. Tweeting Suggestions
 Thank your retweeters.
 Schedule Tweets.
 Run a contest.
 Hold a TweetUp.
 Use keywords.
 Your Tweets should include relevant information
about what you do for a living.
 Use a real voice.
 Avoid jargon, abbreviations, pop culture.

11. Reasons to “Chat” via Twitter
 Make Connections.
 Lots of valuable information in a short amount of
time.
 Brand building.
 Find a Twitter Chat: http://bit.ly/findtwitterchats

12. One to One
• Direct Messages or DM

13. Pay Attention & Segment Your Network
 Saved Searches
 Lists
 Listed
 Following
 Followers
 Favorites

14. Who to Follow
 Suggestions
 Browse Interests
 Find Friends
 Followed by
 You both follow
 Directories
 Twellow.com
 WeFollow.com
 MuckRack.com
 JournalistTweets.com

15. Things to check before you follow someone
 Read their Tweets
 Profile picture and background
 Favorites
 Active accounts
 Lists
 Mutual friends
 Followers
 Website Link

16. Searches
 Tweets
 “Listen” for keywords and names/ids
 Tweets with links
 Tweets near you
 People
 Advanced Search
 http://search.twitter.com/
 By Location
 Near this place
 By Topic
 Words

17. Searches
 Google
 By occupation
 this exact wording or phrase: intitle:public relations * on
twitter
 Search within a site or domain: twitter.com
 By bio
 this exact wording or phrase: intext:bio * public relations
 Search within a site or domain: twitter.com

18. Trends
 Top topics
 Promoted

19. Third-Party Tools
 Maintain your Twitter stream
 HootSuite
 TweetDeck
 Seesmic
 CoTweet
 FriendorFollow.com
 TweetChat.com
 Deliver it! http://dlvr.it/
 Aggregate
 FriendFeed.com
 Tumblr.com

20. Metrics
 Followers
 Following
 Total Tweets
 Favorites
 Link shorteners
 HootSuite
 Bit.ly
 Klout.com
 TwitterGrader.com

21. Social Media Widgets &Buttons
 Follow buttons
 http://business.twitter.com/about/resources/buttons
 Widgets
 http://business.twitter.com/about/resources/widgets

22. Tips
 Read “Twitter 101 for Business” at
http://business.twitter.com/
 Read Twitter’s rules for contests:
http://support.twitter.com/groups/31-twitter-basics/topics/114-
 Read the Twitter Rules:
http://support.twitter.com/articles/18311-the-twitter-rules

23. Tips
 Avoid spammers.
 Avoid spamming applications.
 Don’t follow too many people at first.Your account
will look like a spammer.
 Use a link shortener.

24. Where to find me
 www.SandraSays.com
 www.twitter.com/sandrasays
 www.facebook.com/sandrasays
 www.linkedin.com/in/sandrafernandez
 sandra@sandrasays.com