11. Killer Moves on LinkedIn
•UNDERSTAND completely - Who are your Audience ?
•Then.....where are your Audience
AUDIENCE
12. Killer Moves on LinkedIn
•Connect with your Audience
•4 best practice methods to connect
- search and connect (if you know them)
- get introduced
- in mail
- Groups
•Connect to your current Database, email lists
CONNECTING
13. Killer Moves on LinkedIn
•Find other Content
- share
- comment
- ask a question
•Create Content
- use your own expertise
- your newsletter content
- post on your Blog, and share the link into Linkedin
•Direct Messaging
- Tag Client vs Referral partner (different engagement)
- By pass spam filters – LinkedIn is a most trusted source
ENGAGEMENT
14. Killer Moves on LinkedIn
● Good vs Bad
● Use Visuals
● Stand Out
● Provide Value
● Solve Problems
● Answer questions
on your customers
minds
CONTENT
16. Killer Moves with Facebook Advertising
• TV - age, gender, programme,
•Radio - age, gender, genre
•Print - distribution (readership,
editions sold)
•Hit and miss
•Statically delivered
•Cannot change once produced
•Fixed upfront high cost
•Low measurement
TRADITIONAL FACEBOOK
•Uber Targeted
•All demographics
•Precise Interests
•Target competitors fans
•CUSTOM AUDIENCES
•Test multi versions of ads
17.
18. Killer Moves with Facebook Advertising
● Listening to conversations around your Key Services
● Uber targeting
● Extracting data of those conversations
● Showing Adverts to those people having the conversations
● CUSTOMISE your audience by conversation
ADVERTISING
24. In Summary
CURRENT WORLD
● Brokers tend to Communicate
when Rates notices are sent
● Fear of communicating - may
trigger shopping around
● Occasional Newsletter
● Possibly Christmas Card
● Low frequency purchase
ie: mortgage - how do you stay
in touch over 5,10 years
NEW WORLD
● High engagement
● Choose clients’ platforms
● Provide great content
● Trick, tips, and help to answer
their questions
● Position yourself as an expert
● Keep top of Mind
● Great Offers
● New Products
● Introduce affiliate services
● Easy for them to find you
25. Sir Richard Branson quote –
“If CEO’s are not embracing Social Media
they will find themselves as the modern day
Dinosaurs”
26. SANDRA PIGRAM
SOCIAL MEDIA SPECIALIST
AU.LINKEDIN.COM/SANDRAPIGRAM
CARL IRELAND
SOCIAL MEDIA SPECIALIST
AU.LINKEDIN.COM/CARLIRELAND