1. Sandra Tava Li
Senior Digital Director at Tribal DDB Taiwan
sandrawcl@gmail.com
Experience
Senior Digital Director (TribalDDB) at DDB Taiwan Group
September 2012 - Present (8 months)
- Working on the digital accounts / team for high profile consumer brands, with the opportunity to expand as
the team and client portfolio grows.
* Own the delivery and quality of digital projects for clients based on the deep technical understanding of the
digital landscape, trends and market opportunities.
- Sound financial management to ensure profitability of client and project
Client servicing:
tw.battle.net
www.885-995.com
prj.gamer.com.tw/2013/wowevent0304/
www.heysong-camellia.com.tw
www.skittles.com
www.skittlesupsidedown.com.tw
www.fidelity.com.tw
www.heysong.com.tw
Digital Media Consultant at Digital Media Consultant
2001 - Present (12 years)
Director (Taiwan Section) at Amnesty International
2010 - 2012 (2 years)
(Secretary-general in Amnesty International Taiwan)
- Organization management and development, financial budget control.
- Leveraging the digital media and social media to International campaign strategy and production.
- Digital e-Marketing promotion (BTL+ATL) and online social media interaction: Efficient Communication
to target audiences, donators and board members
- Sales (Donation) strategy planning and achievement.
- Membership program enhancement and growth.
Marketing event and campaign project successful cases:
-PTS news#Amnesty international stands for human rights in any condition#http://youtu.be/PTfsnT5MJ50
-ChinaTimes#AI 50 Poster exhibition# http://goo.gl/Oc5Yd
-United Nations Guiding Principles on Internal Displacement# http://goo.gl/JqFMH
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2. www.amnesty.org
www.amnesty.tw
Director of Digital Marketing at JWT
2008 - 2008 (less than a year)
- Business Lead, Client media strategy planning
- Create and execute project work plans and revise as appropriate to meet changing needs and requirements
- Communicate effectively with clients to identify needs and evaluate alternative business solutions
- Manage day-to-day interaction with customers
- Nurture and deepen lasting relationships with customers by continually seeking opportunities to increase
customer satisfaction
- ensure on-time and on-budget project delivery
- Monitor team member progress
CLIENT# Nokia#Sakura (Kitchen) #Pfizer #Unicharm #Uni-President #Unilever
Director of Digital Marketing at Draftfcb
2006 - 2008 (2 years)
- Business Lead, Client media strategy planning
- Create and execute project work plans and revise as appropriate to meet changing needs and requirements
- Communicate effectively with clients to identify needs and evaluate alternative business solutions
- Manage day-to-day interaction with customers
- Nurture and deepen lasting relationships with customers by continually seeking opportunities to increase
customer satisfaction
- ensure on-time and on-budget project delivery
- Monitor team member progress
CLIENT:
Heysong #Taiwan mobile #Council for Cultural Affairs #HYUNDAI #Hong Kong Tourism Board
#CaiChang International DVD# Rinnai
Deputy Manager of Digital Media at KADOKAWA Contents Gate Co.,Ltd
2001 - 2006 (5 years)
Online-marketing Lead, Business partner developed including: PHS, TCC, CHT, FET, Hinet, 7-11,
Yahoo#PC Home, AEON Card. Citibank, Sales performance demonstrated more than 200% increment per
year.
- eCommerce#Online bookstore, web membership / event directing
- Digital Media strategizing / Business coordinating
- Digital content / Wireless mobile content services maintenance
- Database Management: http://www.kadokawa.com.tw/index_content.asp)
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3. http://www.kadokawa.com.tw/
http://www.walkerland.com.tw/
Account Manager / Project Manager at Agenda
1999 - 2001 (2 years)
Project proposal, pricing negotiation
Executive project manager, company alliance project coordinator, Web event planner.
Project: www.udn.com, www.udnstars.com , www.acer.com , www.cw.com.tw , www.ericsson.com.tw,
www.msn.com.tw.
Languages
Chinese
English
Taiwanese
Skills & Expertise
Digital Marketing Consultant
Digital Media Integration
Digital Marketing Director
Digital Marketing
Digital Strategy
Digital Engagement
Social Media ROI
Social Media Best Practices
Sales Growth
Growth Strategies
Profitable Growth
Education
The Johns Hopkins University
MM, CM, 1993 - 1999
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4. Sandra Tava Li
Senior Digital Director at Tribal DDB Taiwan
sandrawcl@gmail.com
Contact Sandra Tava on LinkedIn
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