Slides from a talk @shaunabe and I gave at Social Media Week 2012 in NYC. We discuss the use of social media to earn things from customers beyond a purchase. When seeing what these companies get out of their audiences, we think "earning media"is trivial by comparison. Video of the presentation can be seen here: http://j.mp/wZr65B.
80. LEARNINGS
{Packaging the opportunity is critically important to
what value you earn}
{‘Crowdsourcing’ is inaccurate when customers feel
they are collaborating with or through a company}
81. LEARNINGS
{Packaging the opportunity is critically important to
what value you earn}
{‘Crowdsourcing’ is inaccurate when customers feel
they are collaborating with or through a company}
{Using social media isn’t as accurate as data, but
it’s got a number of beneficial byproducts}
82. LEARNINGS
{Packaging the opportunity is critically important to
what value you earn}
{‘Crowdsourcing’ is inaccurate when customers feel
they are collaborating with or through a company}
{Using social media isn’t as accurate as data, but
it’s got a number of beneficial byproducts}
{Earning value is more akin to recruiting a partner
than it is to finding a customer}