1. Understanding Employer
Branding

2.  What is the employer brand?
 Employer branding is the process of managing and influencing your reputation
as an employer among job applicants, employees, and key stakeholders. It
covers everything you do to position your organization as the employer of
choice.


3. 
 Your employer brand is your organization's reputation as an employer. In
simpler terms, it's what job applicants and employees really think of you. It's
what they tell their friends and family when you're not around. Although it
may not be tangible, your employer's brand is an asset that requires constant
cultivation.


4.  That's where employer branding consultancy comes in.

 Why "manage" and "influence" rather than "own" or "dictate"? Because your
employer's brand is not something you actually own. Your reputation as an
employer exists in the minds of candidates and employees, and is shaped by
their thoughts and impressions. You have an employer brand, whether you
actively manage it or not. Candidates and employees have an opinion about
you, and if you're not working to influence it, you're at their mercy.

5.  Think of the entirety of your company's recruitment for employee experience
design and retention efforts as a series of individual interactions. Each touch
point leaves an impression on candidates and employees that shapes their
employer's brand and their ability to hire and retain great people. Without
proper management, each of those touch points can become a deal breaker,
costing you candidates and employees.


6.  The importance of the employer brand
 It is almost impossible to overstate the importance of the employer brand.

 While the concept has been around for decades, it didn't get widespread
attention until the mid-1990s, when the first online job boards were
launched. Almost overnight, employees accessed millions of opportunities
across the country. The workforce became more fluid than ever, and the days
of staying with a long-term company were over.


7.  Smart employers adapted to this change (some faster than others) and began
taking proactive steps to attract and retain top talent, but thousands of
organizations have yet to capitalize on the benefits of employer branding
agency.

 How to build an employer brand
 Okay, you're ready to get serious about your employer branding India.

8. But how do you start?
 You may not be able to hire dedicated experts to handle this feature, but
there's no reason why you can't create a compelling employer brand. Breaking
things down into the most important tasks will make the process much more
manageable, so let's get to the basics.

 Conduct an employer brand audit
 You can't hope to influence or manage your employer's brand if you don't
know what people think of you, which is why an employer brand audit is the
first step.

9.  This is a two-element fact-finding mission designed to find out how the
company currently presents itself to candidates and employees and what
those people really think about the company.

 First, examine everything, and we mean it, you are telling candidates and
employees that it could affect their perception of the company. Your job
descriptions, career page, social media profiles, acceptance / rejection
letters, onboarding materials, internal communications, performance
reviews; if it exists, analyze it.

10.  Next, it's time to get feedback from candidates and employees. Remember, the idea here is
to understand how they really think and feel about the company, so be sure to ask questions
that provide meaningful information.

 How would you describe the company to a friend? Why did you choose to apply? Why did they
choose to accept / reject your offer? Why do they stay with the company year after year?
Why are they leaving the company? Do you feel that the company "walks the road"?

 You want to talk to enough people to feel confident that you've collected important data, but
don't overdo it. Gathering too much information will make data analysis almost impossible.

 Once completed, the employer brand audit will help you identify and correct any gaps that
exist between how the company presents itself and how it is perceived by candidates and
employees.

11. Implement your employer branding
strategy
 At this point, you should be ready to get your message out to the masses. But
which channels are the most important? There are countless avenues you can
use to promote your employer brand, but when starting out, we recommend
starting with the lowest fruit.

 Job Descriptions - Job descriptions may not seem like the place to let your
personality shine, but they are often the first interaction job seekers will
have with your company, so make sure they reflect the employer brand you
want .

12.  Career Page - Your career page is the anchor for your employer's branding
materials, making it one of the most important points of contact with
potential candidates. Attractive photos or videos, employee testimonials,
your core values, and more can help convince candidates that you are the
place to be, so take the time to mark it.

13.  Online Reviews - These days almost all job seekers read employer reviews
before applying for a job, and finding a negative review can stop them in
their tracks. While you can't control anonymous reviews, you can reply to
them and that can have a serious impact on perceptions. 62% of job seekers
say their opinion of a company improved after seeing it respond to a negative
review, so pay attention to what people are saying about you and don't be
afraid to respond.

14.  Candidate experience: If you are lucky enough to convince a great candidate
to apply, at some point you will interact with him offline. Whether on an
initial phone screen or in an office interview, the experience the candidate
has must align with their employer's brand or they will almost certainly lose
it.
 Remember to walk before you run. Top employer branding agencies is not
easy and there is no point in rushing the process. Once you've addressed these
elements, you can dive into more advanced employer branding projects.

15. About Us
 At Carpediem, we build your employer brand, design memorable customer
experiences, and guide your organization towards its vision. Since 2001,
we’ve built an iconic cinema brand that customers love, brought to life a
‘blockbuster’ internship program that went viral globally and have guided
‘fearless leaders’ in shaping future-ready organizations... to name a few. We
operate at the cusp of Brand & HR, and are known to straddle the continuum
of ‘create and embed’. With the numerous enterprises we shape, the
preference is to walk many many miles as well as go the extra mile
 Website - https://carpediem.in/