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IBA Seminar on Banking in the Hinterland PRODUCT DEVELOPMENT FOR RURAL MARKETS S. P. GARG Dy.Gen Manager Bank of Baroda 14 th Feb’07

RURAL CHALLENGES: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RURAL MARKET SCENARIO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RURAL MARKET SEGMENTATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RURAL BRAND: AMBASSADORS & INSTITUTIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RURAL BUSINESS MODEL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New Avenues for Rural Business: Special Focus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CHALLENGES FOR PRODUCT DEVELOPMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CHALLENGES FOR PRODUCT DEVELOPMENT(Contd.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

To SUM UP ,[object Object],[object Object],[object Object],[object Object],[object Object],THANK YOU

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