Pinterest is the hottest social media's rising star which has experienced meteoric growth since its launch in February 2010. It is now the number three most-popular social network in the U.S only behind Facebook and Twitter. In February'12, it was reported that Pinterest drives more traffic to retail sites than Google+, YouTube and LinkedIn combined, and in Mar'12 we learned that Pinterest drives more traffic to blogs than Twitter. When it comes to engagement, Pinterest is second only to Facebook. But how can brands and companies utilize this platform to their advantage? This presentation explains why the interest in Pinterest is at a fever pitch and presents recommendations that might make you consider utilizing its increasingly large user base in your marketing plan. Key take aways: • Why the interest in Pinterest? • What is so addictive about it? • How to use this one of the fastest ever growing website in history to market your Brand

1. The New Social Media Darling
Divya Sangwan| Business Manager

2. What is Pinterest ?
Why does it matter ?
Addictive and why ?
Who exactly is pinning ?
Why should businesses care ?
What can businesses do ?
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3. 3

4. Your
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5. 5

6. An image added to Set of theme
Pinterest based pins
Pin It Pin Repin
Pin
Button Board
Button that can be Reposting someone
placed on websites else’s pin
to facilitate sharing
on Pinterest.
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7. 7

8. Million Million Million Million Million Million Million
SEP ‘11 OCT ‘11 NOV ‘11 DEC ‘11 JAN ‘12 FEB ‘12 MAR ‘12
Monthly Unique Visits to the site increased by 982% from
Sep’11 to Mar’12*
Pinterest hit 10 Million US monthly unique visitors mark
faster than any website in history**
* Source: Compete.com, ** Source: PR Daily
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9. Pinterest became the 3rd topmost website by total visits in US
in March’12*
– Facebook: 7 billion
2 – Twitter: 182 million
3 – Pinterest: 104 million
4 – LinkedIn: 86 million
5 – Tagged: 72 million
6 – Google+: 61 million
* Source : Hitwise Report
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10. 2. 3 Billion
Page Views in
March ‘’12
To over
4. 0 Million
Daily Visitors
*Source: GA April
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11. Referral traffic as % of total traffic*
JAN ‘12
FEB ‘12
* Source : Shareaholic.com
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12. Pinterest is generating more referral traffic to websites than
YouTube, Google+ and LinkedIn COMBINED*
* Source : Shareaholic.com
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13. i Pinning
> 20% of Facebook users are on Pinterest Daily which is
more than 2,000,000 members*
* Source : FB App Data
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15. Average Minutes Per visitor in a month – Globally (Jan’12)*
21 Twitter
89
Pinterest
17 LinkedIn
405
Facebook
89 8 Myspace
Tumblr
3 Google+
Second only to Facebook in engagement
* Source : Comscore report
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16. Simplicity of Design
Visuals take center stage
Highly Accessible
Selective Following
Complimentary to existing social tools
Getting Popular with not just friends
Lesser noise
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18. Publications, TV networks
+ News outlets
Brands + Companies + Time Magazine
Personalities Etailers +Direct to consumer
sites
Whole Foods Mashable
Etsy
Diet Pepsi Wall Street Journal
The Home Depot
Volkswagen Unicef
Rue LaLa
Honda Bloggers
West Elm
Writers
Martha Stewart Artists
More like Almost
Lowe’s EVERYONE and
adding……. 18

19. Jan’12
Mar’12
Men are beginning to PIN too*
*Source: Google Double click Ad planner Data
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20. Month/% in this age range 0-17 18-24 25-35 36-44 45-54 55-64 Over 64
JANUARY 2012 44 7 28 28 23 7 3
FEBRUARY 2012 3 6 28 28 25 8 3
Aged between 25-54*
>$150k
$100k - $150k
3%
6%
$25k
Above average household $75k - $100k
12%
8%
income of $25k - $75k* $25k - $50k
42%
$50k - $75k
29%
*Source: Google double click Ad planner
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21. 21

22. Branding
Massive Audience and growing !
Increase Brand visibility by
sharing your
Brand Experience & Personality
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23. Traffic
Of course Referral but Organic too !
Image Captions are crawled
by Google and pinboards
appear in search results
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24. Customer Engagement
Addicted customers/prospects spending
lot of time
Connect with your customer
and socialize to build trust and
respect for the brand
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25. What are people doing and what it means to Businesses ?
Expressing through pictures and images relevant to
their lives Buyer Personas
Reminding themselves of things they want to do
or buy later Near-Future Buyers
Sharing & recommending things that they feel others
should know Potential Advocates/Influencers
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26. Learning about and exploring specific or random
topics Long-term/distant buyers
Searching for and discovering new or specific things
to do, buy, look at or read Immediate Buyers
All act as members of an online word-of-mouth marketing team that’s
directing buyers, doers and seekers to your online properties
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28. Analyse
if Pinterest Fits your Business
Who is your Target Customer ?
What is the core of your business? Products or Services ?
Are your Products/services Visually Appealing or can be ?
Do you have more to share than just what you do ?
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29. Visual Content
Identify your most visual content
B2B ?
Consider these…
Employee/office pictures
Blog article pictures
Infographic & data charts
E-book, book, whitepaper covers
Happy customer pictures
Brand personality/style/colors/theme
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30. Promote Lifestyles
Promote what relates to the lifestyle of your customers and
not just your products/services
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31. Business Personality
Showcase fun activities that your brand participates in
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32. Pinteresting Boards
Discover fun ideas related to your business that are Pinteresting
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33. Socialize/ Engage
Create boards in collaboration, host contests, follow others, repin,
comment and like pins with your influencer group
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34. Optimize Pins
Keep SEO in mind while Pinning
Include link to your website/blog
Keyword rich pins/boards/descriptions
Set yourself visible to search engines
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35. Gather Customer Insights
Understand your buyer personas by observing their lifestyle
View customer pinboards to understand what they are
interested in
Use this to fine tune your
business offerings
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36. Thank You