Consumer Survey On Mobile Handsets

CONSUMER SURVEY ON MOBILE HANDSETS,[object Object],Presented by:-,[object Object],Santosh Kumar Gupta ,[object Object]

FLOW OF PRESENTATION,[object Object],Introduction,[object Object],Indian mobile industry ,[object Object],Objectives of the research,[object Object],Research methodology adopted,[object Object],Findings and analysis,[object Object],Conclusion,[object Object],Strategies for weak brand,[object Object],Limitation of research project,[object Object],Bibliography,[object Object]

Mobile handsets in India have a good prospect to growth.,[object Object],It doesn’t only affect handset users but also affect to suppliers and service providers.,[object Object],Introduction ,[object Object]

Major players in market are:,[object Object],Nokia (market leader with 57% market share),[object Object],Motorola (2nd position with 10% market share),[object Object],Samsung (3rdposition with 8% market share),[object Object],LG and Sony Ericssion ,[object Object],Reliance (CDMA and GSM) and others ,[object Object],Indian mobile industry ,[object Object]

Primary objective:-,[object Object],make descriptive research on consumer’s overall behavior towards various Brands of mobile handsets in market.,[object Object],Objectives of the research,[object Object]

Secondary objectives:-,[object Object]

Research design - Descriptive ,[object Object],Data collection method,[object Object],Primary data- structured non-disguised questionnaire and direct mail,[object Object],Secondary data- Journals and Internet ,[object Object],Research Instrument,[object Object],Detailed Questionnaire 9 questions of both types like open ended and close ended questions. ,[object Object],Research methodology adopted,[object Object]

Sampling Plan,[object Object],sample drawn from 3 distinct segments like occupation wise.,[object Object],Student, Executives ,Business man,[object Object],sampling Unit in each 3 segments,[object Object],Students from NSB and NIILM college near to Badarpur area.,[object Object],Executives from MCIE area and near to Lajpat Nagar. ,[object Object],Businessmen are randomly selected from diff. areas of Delhi region. ,[object Object],Sampling Size:- 90 respondents ,[object Object],Sampling media:- Detailed Questionnaire,[object Object],Sampling method:- Non-probability sampling ,[object Object], (convenience sampling),[object Object],Research methodology adopted CONT..,[object Object]

Rating of different brands based on consumers perception,[object Object]

Findings and analysis,[object Object],Most of the user visited was using GSM mobile handsets.,[object Object],Customer is more sensitive to Brand.,[object Object],Most effective communication media are advertisement and friends. ,[object Object],Satisfaction level- 90%,[object Object], ,[object Object],On the basis of consumer preference, majority of the peoples are preferred NOKIA. ,[object Object],On the basis of age group, most of the respondents (60%), are using NOKIA, who are in the category of up to 25 years.,[object Object],On the basis of occupation, the students are highly sensitive about using cell phones. ,[object Object]

On the basis of our research on the consumer behavior towards mobile handsets, ,[object Object], Nokia is a most powerful brand among all other brands available in market and most least preferred brand is MOTOROLA.,[object Object],Conclusion,[object Object]

Strategies for betterment of Motorola share in market might be:,[object Object],Concentration on promotional activities.,[object Object],Modification in technology of products.,[object Object],Improvement in service part (battery back up),[object Object],Introduce the range of products for all level customers. ,[object Object],Strategies for weak brand (Motorola),[object Object]

Opinion of the respondents may be biased.,[object Object],Convenient sampling,[object Object],Observation of only overt behavior. ,[object Object],Limitation of research project,[object Object]

Data collected by Survey method ,[object Object],Research Methodology by C.R.Kothari,,[object Object],Mobile newsletter and magazines,[object Object],www.google.com,[object Object],www.scribd.com,[object Object],Official websites of different brands (Nokia, Motorola, Samsung, LG and Reliance),[object Object],Bibliography ,[object Object]

THANK YOU ,[object Object],FOR ,[object Object],YOUR CO-OPERATION ,[object Object]

Consumer Survey On Mobile Handsets

Consumer Survey On Mobile Handsets

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