Peer recommendations drive sales. 70% 99 Facts on the Future of Business

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Peer recommendations drive sales. 70% of consumer said they
were influenced by a friend or family member’s online
recommendation, beating out in-person recommendation
(61%), online articles (59%), ads (49%), or someone they
follow online but don’t know (32%).
Source: Brian Solis’ Future of Business, 2013
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Publié dans : Technologie, Business

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