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Consumer-Driven Digital Enterprise Microcontent

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Consumer-Driven Digital Enterprise Microcontent

  1. 1. 4 billion people will be Internet users by 2020 Source: “The State of Broadband 2015,”The Broadband Commission for Digital Development http://www.broadbandcommission.org/Documents/reports/bb-annualreport2015.pdf
  2. 2. 82% of consumers users consult their smartphones on purchases they're about to make in a store Source: “Micro-moments and the Shopper Journey,” Harvard Business Review, September 2015 https://hbr.org/resources/pdfs/comm/google/19434_HBR_Report_Google_Sept2015.pdf
  3. 3. 42% of consumers are interested in technology to customize and personalize products Source: “Consumer Products Trends: Navigating 2020,” Deloitte University Press, June 25, 2015 http://dupress.com/articles/consumer-product-trends-2020/ $
  4. 4. 6.1 billion people will have smartphones by the year 2020 Source: “6.1B Smartphone Users Globally By 2020, Overtaking Basic Fixed Phone Subscriptions,”TechCrunch, June 2, 2015 http://techcrunch.com/2015/06/02/6-1b-smartphone-users-globally-by-2020-overtaking-basic-fixed-phone-subscriptions/#.rjxnza:RPIH
  5. 5. 33% of consumers have bought an alternate product because of information received in a micro-moment Source: “Winning Omni-Channel Shoppers in Their Micro-Moments,” Google, Oct 2015 https://www.thinkwithgoogle.com/articles/winning-omni-channel-shoppers-micro-moments.html $