More Related Content Similar to Tackling the “How” of Digital Transformation (20) More from SAP Customer Experience (20) Tackling the “How” of Digital Transformation2. 2PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Digital
transformation
Customer
experience
Operational
processes
4. 4PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
“70% of siloed digital transformation
initiatives will ultimately fail because of
insufficient collaboration, integration,
sourcing, or project management.”
Source: IDC report “IDC FutureScape: Worldwide CIO Agenda 2016 Predictions”
5. 5PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Complexity
Too many
tools
Inconsistent
touch points
Siloed data
Growing responsibilities
Internal red tape
7. 7PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Cut the red tape
§ Foster deep collaboration
between departments
§ Work from the outside in
Empower your business users
§ Enable business innovation
with minimal IT support
§ Encourage transparency and
openness with the team
Be a change agent
Gain customer intelligence
§ Know your customers
§ Create a golden record by
consolidating data from
multiple sources
8. 8PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Introduce incremental
disruption
§ Gather feedback
§ Continuously improve to stay
relevant
Own a road map, keep
refining
§ Demonstrate frequent wins
with a “crawl | walk | run”
approach
§ Conduct a regular review with
stakeholders across
departments to stay close to
the vision
Support with consistent and
repeatable process
§ Establish a release
management process with a
clear RACI
§ Invest in areas such as test
automation and continuous
integration
Don’t make go-live a big deal
9. 9PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Let users have their voice
Involve users in sprint testing;
make them feel they are part
of the journey
Negotiate on the MVP
Remember the importance of
value over answering the nitty-
gritty business task questions
Launch often
Keep up with the high-change
environment with frequent
releases
Focus on value over perfection
10. 10PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Stay current
§ Stay up to date with releases
§ Identify team skill gaps and
address them
Don’t cut corners
Build on recommended
practices
Accelerate your time-to-value
resources
§ help.hybris.com
§ experts.hybris.com
Engage expert services
Increase project quality; achieve
a faster time-to-market and a
better return on investment
12. 12PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Story #1: Lids
Start with a simple
UX AB test
7+ production launches
(as short as one sprint)
Strategic partnership that
goes beyond SI
Common projects involving IT,
marketing, and operations to achieve
road map targets efficiently
13. 13PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Story #2: Maui Jim – Zeal Optics
“We had our biggest B2C order day
in the U.S. to date and our first build
and launch with zero downtime at 5
p.m. today!“
Jim Ferolo, VP Digital, December 2016
Everything revolves around digital to gain
higher customer and internal satisfaction
Zero downtime deployment to keep
back-end operation after going live
Re-platform zealoptics.com in 78 days
Relationship evolves to be strategic partners
14. 14PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Same old
thinking
Same old
results
15. Thank you.
Contact information
Bonny Lee
Project Management Lead
SAP Hybris Expert Services
bonny.lee@sap.com
Nicholas Wroblewski
Consulting Manager
SAP Hybris Expert Services
nicolas.wroblewski@sap.com