Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
1© 2014 SAP SE or an SAP affiliate company. All rights reserved.
What is a fully engaged
customer?
Definitions from 12 exp...
Fully engaged
customers are
emotionally attached
and rationally loyal.
-GALLUP
Fully engaged customers are
those who interact through any or
as many of the digital and
physical channels offered by a
co...
The ongoing interactions between
company and customer, offered by
the company, chosen by the
customer.
Paul Greenberg
The ...
Satisfied customers give you a rating.
Engaged customers connect at
another level, sometimes an
emotional level that can u...
A fully engaged customer is one
who's regularly proactively seeking
out your brand. The challenge for
brands is creating a...
A fully engaged customer is one
who has determined their current
state is unacceptable, that they
must change to achieve t...
A fully engaged customer is
someone who doesn't remember
what you did for them or what you
said to them, but instead
remem...
Customer have the power today,
Engaged customers are those who
feel like their voice is heard, they
know the brand is list...
An engaged customer interacts with
your brand, tells others about your
brand, feels that you're
"my brand." As a result, e...
A fully engaged customer is one
that goes beyond the “Like” and is
participating with the brand,
advocating for it, referr...
When a customer purchases a
product or service from a company,
he or she expects a finite thing with
a defined utility; to...
A fully engaged customer is
someone who trusts (and
maybe even likes!) you…and
believes connecting with you is
valuable.
A...
Thank you!
Read more on..
Prochain SlideShare
Chargement dans…5
×

What is a Fully Engaged Customer? 12 Top Experts Weigh In.

6 984 vues

Publié le

What Is a "fully engaged customer"? We here at The Customer Edge went ahead and asked the experts. Paul Greenberg, Nayaki Nayyar, Shep Hyken, Anneke Seley, Micah Solomon, Jamie Anderson, Dave Brock, Erin Raese, Brian Fanzo, Raluca Druta, Dr. Natalie Petuohoff all share their views. Read more in this accompanying blog post on The Customer Edge here: http://bit.ly/fullyengaged

Publié dans : Services, Business
  • Is it possible to improve your memory? How can I improve my memory recall? more info... ▲▲▲ https://bit.ly/2GEWG9T
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • How can I improve my memory book? How can I improve my memory recall? visit to learn...■■■ https://bit.ly/2GEWG9T
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • 22lbs GONE in 13 days with this strange carb-pairing trick.. ▲▲▲ http://t.cn/AiYhcpeJ
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • How To Cure Acne For Good, Achieve lasting acne freedom Simple proven science of clear skin ■■■ http://t.cn/AiWGkfAm
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Discover A Simple Holistic System For Curing Acne Once And For All using 100% Guaranteed All-Natural Method. Click Here ◆◆◆ http://t.cn/AiWGkfA8
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici

What is a Fully Engaged Customer? 12 Top Experts Weigh In.

  1. 1. 1© 2014 SAP SE or an SAP affiliate company. All rights reserved. What is a fully engaged customer? Definitions from 12 experts.
  2. 2. Fully engaged customers are emotionally attached and rationally loyal. -GALLUP
  3. 3. Fully engaged customers are those who interact through any or as many of the digital and physical channels offered by a company they are loyal to. Nayaki Nayyar, SVP SAP Customer Engagement & Commerce
  4. 4. The ongoing interactions between company and customer, offered by the company, chosen by the customer. Paul Greenberg The 56 Group Author of CRM at the Speed of Light
  5. 5. Satisfied customers give you a rating. Engaged customers connect at another level, sometimes an emotional level that can ultimately lead to customer loyalty. Shep Hyken Customer Service Expert
  6. 6. A fully engaged customer is one who's regularly proactively seeking out your brand. The challenge for brands is creating an environment for people to proactively engage. It's being there at the right time, with the right messages, product and offering, through the right vehicles. Erin Raese, COO & Editor-in-Chief Loyalty360
  7. 7. A fully engaged customer is one who has determined their current state is unacceptable, that they must change to achieve their goals. Consequently, they are actively engaged in the change process—engaging others in the company, suppliers, and customers in defining, designing, and implementing the change. David Brock Partners in Excellence
  8. 8. A fully engaged customer is someone who doesn't remember what you did for them or what you said to them, but instead remembers how you made them "feel". This customer has moved beyond loyalty, they are a fan – and they actively advocate for you, everywhere. Jamie Anderson, SVP Marketing Hybris, an SAP Company
  9. 9. Customer have the power today, Engaged customers are those who feel like their voice is heard, they know the brand is listening and can relate to the brands message as well as their purpose. Brian Fanzo Social Change Evangelist @isocialfanz
  10. 10. An engaged customer interacts with your brand, tells others about your brand, feels that you're "my brand." As a result, engaged customers buy more, are loyal, are more open to line extensions, are somewhat less price sensitive, and are the best ambassadors a brand can have. Micah Solomon Customer Experience Consultant
  11. 11. A fully engaged customer is one that goes beyond the “Like” and is participating with the brand, advocating for it, referring it to others and has the potential to become a lifetime customer. Dr. Natalie Petouhoff – VP and Principal Analyst, Constellation Research
  12. 12. When a customer purchases a product or service from a company, he or she expects a finite thing with a defined utility; to prevent disappointment, vendors should not promise more than can be delivered. An engaged customer is also a respected customer— businesses must understand to what extent each customer wants to share personal information. Raluca Druta – Research Analyst, Technology Evaluation Centers
  13. 13. A fully engaged customer is someone who trusts (and maybe even likes!) you…and believes connecting with you is valuable. Anneke Seley Founder and CEO, Reality Works Group
  14. 14. Thank you! Read more on..

×