Motion and animation have long been part of online experiences. From ASCII-based “video” on green screens to AOL’s “You’ve Got Mail” icon, animations have been in the repertoire of digital designers for years.
However, it was only in 2011 that the latest wave of browsers officially recognized CSS – unlocking sophisticated web animations without the restriction of a plug-in. But now, with improved browser-based animation support, shrinking screens, and more processing power, motion design is poised to become a cornerstone of the modern user experience in a way that it was not in the past.
Whether used on digital displays in venue, on desktop computers, or on smartphone apps, motion and animation are changing the user experience.
Why use animation? When done well, motion imbues an experience with functionality, as well as personality and style. Such meaningful, animated interactivity gives the user interface, regardless of platform, a competitive edge.
How, you may ask? And how will motion and animation play out over the next few years?
Written by Parvez Ahmed, Experience Technologist