1.
WHY BIG BRANDS LOVE
WORDPRESS
SARA ROSSO
#WCEU @ROSSO

2.
10 YEARS OF WORDPRESS

3.
20.1%
+3.4% points since last year

4.
Q: WHY DO BIG BRANDS
LOVE WORDPRESS?

5.
7 YEARS OF (MY) WORDPRESS
SARA @ROSSO
VIP GLOBAL SERVICES MANAGER
AUTOMATTIC / WORDPRESS.COM

6.
VIP.WORDPRESS.COM

7.
A: IT’S EASY TO USE.

8.
KAISER FAMILY FOUNDATION

9.
“...EVERYONE WE SPOKETO
SAIDTHAT WORDPRESS
WAS THE BETTER
CHOICE FOR EASE OF USE,
INTUITIVENESS, & SIMPLER
WORKFLOW.”
@KAISERFAMILYFOUND

10.
BBC AMERICA

11.
“...WE WERE ABLETO GETTHE
SAME EDITINGTOOLS &
EASY-TO-USE INTERFACE
INTOTHE HANDS OF ALL OF
OUR EDITORS.”
BBC AMERICA

12.
“I ENABLE NON-TECHNICAL
PERSONNELTO CONTRIBUTE
TO OURTEAM’S BLOG, &
THEY CAN ACTUALLY
FIGURE IT OUT IN
WORDPRESS.”
NASA

13.
A: IT’S BEAUTIFUL.

14.
007.COM

15.
ENTERPRISE MAGAZINE UK

16.
ENTERPRISE MAGAZINE UK

17.
THE ROLLING STONES

18.
JUSTINTIMBERLAKE

19.
USAIN BOLT

20.
VAN HEUSEN

21.
A: IT SCALES.

22.
WORDPRESS.COM:
500 MILLION
DATABASE TABLES
A SINGLE
CODEBASE

23.
CNN

24.
CBS LOCAL - NEWYORK

25.
HARVARD BUSINESS REVIEW BLOGS

26.
“OUR SITES ALL NOW SHARE
A COMMON WORDPRESS
THEME WHICH MAKES IT
VERY EASY TO MAINTAIN
THE CODEBASE ANDTO SPIN
UP NEW ONES.”
INTERACTIVE ONE

27.
BATES UNIVERSITY

28.
BOISE STATE UNIVERSITY

29.
A: YOU OWN YOUR DATA.

30.
KAISER FAMILY FOUNDATION

31.
NY POST

32.
NY POST SEARCH

33.
A: YOU CAN LAUNCH
QUICKLY.

34.
“ALMOST ALL OF OUR
NEW WEB CONTENT IS
NOW CREATED ON
WORDPRESS.”
TIME.COM

35.
TIME’S PERSON OFTHEYEAR

36.
THE WALL STREET JOURNAL BLOGS

37.
THE WALL STREET JOURNAL BLOGS

38.
SITES.USA.GOV

39.
A: IT INTEGRATES
& PLAYS WELL
WITH OTHER SERVICES.

40.
BLOG
C M S
PLATFORM

41.
AMC’STHE WALKING DEAD STORY SYNC

42.
THE WALL STREET JOURNAL STREAMS

43.
THE WASHINGTON POST SUPERGRID

44.
LAVESPAVITA

45.
LAVESPAVITA

46.
BANGOR DAILY NEWS

47.
A: IT GOES MOBILE AND
RESPONSIVE.

48.
QUARTZ

49.
“...THE FEEL OF A
NATIVE APP...ACCESSIBLE BY
ANY DEVICE WITH A
SCREEN.”
QUARTZ

50.
TIME.COM

51.
“WE HAVE DEVELOPED A
RESPONSIVETHEMETHAT WE
CAN USETO EASILY
LAUNCH A NEW SECTION
OF OUR WEBSITE & QUICKLY
START CREATING CONTENT.”
TIME.COM

52.
METRO UK

53.
HARVARD GAZETTE

54.
A: YOU CAN ITERATE
QUICKLY WITH A SMALL
DEVELOPMENT TEAM.

55.
“THE SPEED WITH WHICH
WE CAN INTRODUCE NEW
FEATURES ON WORDPRESS
IS SOMETHING A LOT OF
PEOPLE HAVE COMMENTED
ON.”
QUARTZ

56.
“THAT’S WHY OPEN SOURCE
PROJECTS LIKE WORDPRESS
ARE A GOOD FIT – WE CAN
BE VERY EFFECTIVE WITH
A SMALL TEAM.”
KQED

57.
GIGAOM

58.
“EVERYTHINGTHAT WE RUN
ON OUR SITE STARTS OUT
AS AN INDEPENDENT
PLUGINTHAT RUNS ON
BASELINE WORDPRESS.”
GIGAOM

59.
THE WASHINGTON POST

60.
“[WORDPRESS] ALLOWS
FAST DEVELOPMENT &
ALLOWS USTO ABC —
ALWAYS BE CHANGING.”
THE WASHINGTON POST

61.
A: IT CAN HUMANIZE DATA.

62.
DATA.NASA.GOV

63.
“THETEAM STUDIEDTHE
USAGE PATTERNS ON
DATA.GOV AND FOUND
THATVISITORS WERE
HUNGRY FOR EXAMPLES
OF HOW DATA ARE USED.”
DATA.GOV

64.
DATA.GOV

65.
A: IT’S A DYNAMIC
PLATFORM.

66.
“NOW,WE HAVE A SOLID
PLATFORMTHAT IS FLEXIBLE
AND CONSTANTLY BEING
IMPROVED.”
BBC AMERICA

67.
OPEN.NASA

68.
“WE USE WORDPRESS AS A
FLEXIBLE PLATFORM –
IT’S A CMSTHAT WE ADAPT
TO A WHOLE BUNCH OF
NEEDS.”
NASA

69.
IGN

70.
“...A ROBUST & FLEXIBLE
CONTENT MANAGEMENT
SYSTEM,AND...A LARGE
COMMUNITY OF
DEVELOPERS WHO ARE
CONTINUALLY UPDATING
IT.”
IGN

71.
A: THE WORDPRESS
COMMUNITY.

72.
CONSUMER FINANCIAL PROTECTION BUREAU

73.
“EMBRACE THE
WORDPRESS
COMMUNITY...THEY’RETHE
SOURCE FOR SOLVINGYOUR
PROBLEMS AND GIVINGYOU
INSPIRATIONTO SOLVE
THEIRS.”
CONSUMER FINANCE PROTECTION BUREAU

74.
“IT FEELS GREAT WHEN
WE’RE ABLETO OFFER FIXES
THAT CAN HELPTHE ENTIRE
COMMUNITY.”
BBC AMERICA

75.
“HAVING ALLTHIS CODE
AVAILABLE AND SHARED BY
THE REST OF THE
WORDPRESS COMMUNITY
MAKES IT EASIER FOR US
TO WORK ONTHE SITE.”
NASA

76.
“IT’STHE POWER OF THE
OPEN SOURCE
COMMUNITY WHICH MAKES
WORDPRESS AS GOOD AS IT
IS.”
INTERACTIVE ONE

77.
A: THE WORDPRESS
SECRET WEAPON:
YOU.

78.
“...WE ALMOST NEVER, EVER
COME INTHROUGHTHETOP,
WE ALWAYS COME IN
THROUGHTHE BOTTOM.”
- MATT MULLENWEG

79.
PROTOTYPE IN ONE DAY

80.
Partner FOR SUCCESS

81.
GET Inspired & INSPIRE OTHERS

82.
HELP TELL THE STORY

83.
27,2o0 plugins
BUILD OR ACTIVATE FEATURES

84.
GET Involved

85.
Learn FROM OTHERS

86.
Q: NEED MORE ANSWERS?

87.
THANKS!
@AUTOMATTIC AUTOMATTIC.COM/JOBS
@WORDPRESSVIP VIP.WORDPRESS.COM
@ROSSO SARAROSSO.COM