W O R D P R E S S AG E N C I E S : 

FAC I N G C H A L L E N G E S F O R T H E
NEXT 10 YEARS

SARA @ROSSO, AUTOMATTIC
W O ...
10

YEARS OF

WORDPRESS
21.2%
of the top 10 million websites
WORDPRESS:
THE ENTERPRISE ERA
16% and growing
!

Large Business or Enterprise Clients
2013 WordPress survey
“I want to see more large WordPress
consultancies in the future.”
W H AT E N T E R P R I S E S WA N T
“Enterprises love enterprises.”

– JAKE GOLDMAN, 10UP
THINK LIKE AN
ENTERPRISE AT ANY SIZE
ENTERPRISE SOLUTIONS
• Pricing
• Breadth of services
• Robustness of team
• Ongoing support
• Risk tolerance
GROW
“How do you plan for the future
while you hunt for your next
meal?”

– NICK GERNERT
A U T O M AT T I C , F O R M E R LY V ...
GROWING

• Always be interviewing
• Try before you hire
• Distributed == Find talent anywhere
• Network inside the WP comm...
“To build the kind of sites we
wanted, for the kind of
clients we wanted, we needed to
put together a team of
specialists....
“Keep a client. Make a
partnership.”

– PA U L M A I O R A N A
V P M E D I A S E R V I C E S , A U T O M AT T I C
PARTNER FOR SUCCESS
PARTNER

• Other WordPress firms
• Subcontract for overflow or special services
• Larger, non-WordPress specialist firms
•...
ACQUIRE
ACQUIRE

• Engineering talent
• Products and plugins
• Client base
KNOW
“[WordPress agencies] often have
the talent, but aren't pulling
together the non-development
skills that make clients
comf...
PROJECT MANAGEMENT
• Managing Expectations
• Proactive Communication & Planning
• Timelines & Dependencies
• Resource Mana...
MAKE YOUR CODE BETTER
“Code reviews serve two purposes:
to improve your code’s quality,
and to learn from each other.”

– MO JANGDA, WORDPRESS.C...
DEVELOPER PLUGIN
VIP CODE SCANNER
“Every line of code we ship has at
least one extra set of eyes on it. It's
not supervisory, it's peer review,
which foster...
CODE REVIEW APPROACHES

• Gatekeeper
• Peer review
• Review by committee
• Pair coding
LEARN WORDPRESS

Flickr: Bohman
LEARN

• Codex
• .org Handbooks
• WordPress.tv
SHOW
TELL YOUR CODE’S STORY
TELLING YOUR CODE’S STORY

• Development approach & coding decisions
• Server or architecture setup & modifications
• Modi...
TELL YOUR CLIENT’S STORIES
TELLING

THE

CLIENT’S STORY

• Editorial and administrator tools
• Publishing workflows
• Business use cases
• Budgets an...
“More WordPress agencies need
to wake up to the power of being
part of the WP community.”

– T O M W I L L M O T, H U M A ...
BE IN THE COMMUNITY

Flickr: Heisenbergmedia
BE IN THE COMMUNITY

• WordCamps, Meetups, Hack Days
• Present, Sponsor, Participate, Host
• Release Code & Plugins to .or...
CONTRIBUTE TO CORE
CONTRIBUTE

TO

CORE

• Make WordPress
• Core, UI, Mobile, Accessibility
• .org-dedicated Resources
• Documentation and Tr...
KNOW
SHOW
GROW
THANKS!
(We’re hiring!)
@Automattic automattic.com/jobs
@WordPressVIP vip.wordpress.com

Sara @Rosso
sararosso.com
VIP Glo...
WordPress Agencies:  Facing Challenges for the Next 10 Years
WordPress Agencies:  Facing Challenges for the Next 10 Years
WordPress Agencies:  Facing Challenges for the Next 10 Years
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WordPress Agencies: Facing Challenges for the Next 10 Years

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WordPress has grown and matured in the past 10 years as a content management system and web app platform, and the needs of clients and enterprises using WordPress have grown as well. To answer that call, WordPress agencies and consultancies will need to adapt by strengthening their teams, bettering their WP coding practices, and becoming more active in the community, too. Learn what enterprises want from their WordPress partners from what we've learned on the WordPress.com VIP team, and some tips to help small, medium, and large agencies ready for the next 10 years of WordPress projects and challenges.

Presentation originally presented at WordCamp Paris, January 2014.

Publié dans : Technologie, Business
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WordPress Agencies: Facing Challenges for the Next 10 Years

  1. 1. W O R D P R E S S AG E N C I E S : FAC I N G C H A L L E N G E S F O R T H E NEXT 10 YEARS SARA @ROSSO, AUTOMATTIC W O R D C A M P PA R I S 2 0 1 4
  2. 2. 10 YEARS OF WORDPRESS
  3. 3. 21.2% of the top 10 million websites
  4. 4. WORDPRESS: THE ENTERPRISE ERA
  5. 5. 16% and growing ! Large Business or Enterprise Clients 2013 WordPress survey
  6. 6. “I want to see more large WordPress consultancies in the future.”
  7. 7. W H AT E N T E R P R I S E S WA N T
  8. 8. “Enterprises love enterprises.” – JAKE GOLDMAN, 10UP
  9. 9. THINK LIKE AN ENTERPRISE AT ANY SIZE
  10. 10. ENTERPRISE SOLUTIONS • Pricing • Breadth of services • Robustness of team • Ongoing support • Risk tolerance
  11. 11. GROW
  12. 12. “How do you plan for the future while you hunt for your next meal?” – NICK GERNERT A U T O M AT T I C , F O R M E R LY V O C E C O M M U N I C AT I O N S
  13. 13. GROWING • Always be interviewing • Try before you hire • Distributed == Find talent anywhere • Network inside the WP community
  14. 14. “To build the kind of sites we wanted, for the kind of clients we wanted, we needed to put together a team of specialists.” – SIMON DICKSON, CODE FOR THE PEOPLE
  15. 15. “Keep a client. Make a partnership.” – PA U L M A I O R A N A V P M E D I A S E R V I C E S , A U T O M AT T I C
  16. 16. PARTNER FOR SUCCESS
  17. 17. PARTNER • Other WordPress firms • Subcontract for overflow or special services • Larger, non-WordPress specialist firms • Beyond code
  18. 18. ACQUIRE
  19. 19. ACQUIRE • Engineering talent • Products and plugins • Client base
  20. 20. KNOW
  21. 21. “[WordPress agencies] often have the talent, but aren't pulling together the non-development skills that make clients comfortable spending the big bucks.” – M AT T M U L L E N W E G
  22. 22. PROJECT MANAGEMENT • Managing Expectations • Proactive Communication & Planning • Timelines & Dependencies • Resource Management • Contingency Plans
  23. 23. MAKE YOUR CODE BETTER
  24. 24. “Code reviews serve two purposes: to improve your code’s quality, and to learn from each other.” – MO JANGDA, WORDPRESS.COM VIP
  25. 25. DEVELOPER PLUGIN
  26. 26. VIP CODE SCANNER
  27. 27. “Every line of code we ship has at least one extra set of eyes on it. It's not supervisory, it's peer review, which fosters collaboration.” –AUSTIN SMITH, ALLEY INTERACTIVE
  28. 28. CODE REVIEW APPROACHES • Gatekeeper • Peer review • Review by committee • Pair coding
  29. 29. LEARN WORDPRESS Flickr: Bohman
  30. 30. LEARN • Codex • .org Handbooks • WordPress.tv
  31. 31. SHOW
  32. 32. TELL YOUR CODE’S STORY
  33. 33. TELLING YOUR CODE’S STORY • Development approach & coding decisions • Server or architecture setup & modifications • Modifications of or forking .org plugins • Development workflows
  34. 34. TELL YOUR CLIENT’S STORIES
  35. 35. TELLING THE CLIENT’S STORY • Editorial and administrator tools • Publishing workflows • Business use cases • Budgets and cost savings • Results
  36. 36. “More WordPress agencies need to wake up to the power of being part of the WP community.” – T O M W I L L M O T, H U M A N M A D E
  37. 37. BE IN THE COMMUNITY Flickr: Heisenbergmedia
  38. 38. BE IN THE COMMUNITY • WordCamps, Meetups, Hack Days • Present, Sponsor, Participate, Host • Release Code & Plugins to .org • Beta test new releases
  39. 39. CONTRIBUTE TO CORE
  40. 40. CONTRIBUTE TO CORE • Make WordPress • Core, UI, Mobile, Accessibility • .org-dedicated Resources • Documentation and Translation • Support
  41. 41. KNOW SHOW GROW
  42. 42. THANKS! (We’re hiring!) @Automattic automattic.com/jobs @WordPressVIP vip.wordpress.com Sara @Rosso sararosso.com VIP Global Services Manager Automattic / WordPress.com

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