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Target Audiences
From thissecondaryresearch,we cansee that 32% of the general publictypicallyenjoywatching
horror films.Thismeansthatthe genre horroris mainstreamratherthanniche.
The primarytarget audience forthisgenre is typicallyfemalesunder35,
usuallyparentsandalsomiddle class.The secondarytargetaudienceis
malesunder35. From thiswe can see a patternemerging,itisusually
youngpeople wholike towatchhorrorfilms. The male andfemale
percentage isreasonablyclose soIwill make sure thatIinclude thingsfor
bothgendersinmy filmopening.
The informationshowsinmore detail whatthe general publicprefer. Accordingto
the data above,15% of the general publicrate the genre horroras theirfavourite.
Thistellsusthat thisgenre ismainstream.
Thisis the general public’sfavouritegenre brokendown.Thisshowsthat
28% of femalesunder35 rate horror as theirfavourite genre and17% of
menunder35 class horroras theirfavourite.
The data above showsthe typesof filmthe general publicwouldlike tosee
inthe future.28% of the publicwantto see more dark horrorswhichwe
couldincorporate intoourfilmopening.
Target audiences

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Target audiences

  • 1. Target Audiences From thissecondaryresearch,we cansee that 32% of the general publictypicallyenjoywatching horror films.Thismeansthatthe genre horroris mainstreamratherthanniche.
  • 2. The primarytarget audience forthisgenre is typicallyfemalesunder35, usuallyparentsandalsomiddle class.The secondarytargetaudienceis malesunder35. From thiswe can see a patternemerging,itisusually youngpeople wholike towatchhorrorfilms. The male andfemale percentage isreasonablyclose soIwill make sure thatIinclude thingsfor bothgendersinmy filmopening. The informationshowsinmore detail whatthe general publicprefer. Accordingto the data above,15% of the general publicrate the genre horroras theirfavourite. Thistellsusthat thisgenre ismainstream. Thisis the general public’sfavouritegenre brokendown.Thisshowsthat 28% of femalesunder35 rate horror as theirfavourite genre and17% of menunder35 class horroras theirfavourite.
  • 3. The data above showsthe typesof filmthe general publicwouldlike tosee inthe future.28% of the publicwantto see more dark horrorswhichwe couldincorporate intoourfilmopening.