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"Wordpress And Your Brand" 2010 - By Sara Cannon
- WordPress and Your Brand Sara Cannon Designer/Interactive at Scout Branding Company @saracannon sara@scoutbrand.com sara-cannon.com scoutbrand.com
- Why Use WordPress? • Content Management System (CMS) • Easy to Use (almost anyone can catch on how to make a post) • With Training: The Client Can Even Figure it Out! • Search Engine Optimized (SEO)
- Why Use WordPress? simplicity.
- But I don’t want my website to look “bloggy”
- But I don’t want my website to look “bloggy” that’s ok.
- Adapt WordPress to Your Brand
- Adapt WordPress to Your Brand not your brand to WordPress.
- Brand Strategy
- Brand Strategy: Offline or Online? • Offline Brands: who you will meet in person - Companies - Stores - Locations • Online Brands: Brands who’s presence is primarily web-based - internet services - events - products - blogs/individuals
- Brand Strategy: Online Brands
- Brand Strategy: Online Brands
- Brand Strategy: Online Brands
- Brand Strategy: Online Brands
- Brand Strategy: Online Brands
- Brand Strategy: Online Brands
- Brand Strategy: Online Brands
- Brand Strategy: Offline Brands
- Brand Strategy: Offline Brands
- Brand Strategy: Offline Brands
- Good Branding: Simplicity • Message • Design • Function
- Good Branding: Simplicity • Message • Design • Function
- Good Branding: Simplicity • Message • Design • Function
- Good Branding Pays Attention To
- Good Branding Pays Attention To SIMPLICITY TYPOGRAPHY COLOR CONSISTENCY DETAIL
- Good Branding: Simplicity • Message • Design • Function
- Good Branding: Simplicity • Message • Design • Function
- “good typography improves user experience”
- Good Branding: Typography
- Good Branding: Typography
- Good Branding: Typography
- Good Branding: Color
- Good Branding: Color
- Good Branding: Color • gapmedics.com
- Good Branding: Color • gapmedics.com
- Good Branding: Color • informaticisenzafrontiere.org (computing without borders)
- Good Branding: Consistency • bestmadeco.com
- Good Branding: Consistency • bestmadeco.com
- Good Branding: Consistency • bestmadeco.com
- Good Branding: Consistency • bestmadeco.com
- Good Branding: Consistency • bestmadeco.com
- Good Branding: Detail • Forms, Pagination, Borders, Type, Buttons, Links
- Good Branding: Detail • Forms, Pagination, Borders, Type, Buttons, Links • pay attention to everything! nothing goes unnoticed.
- Good Branding: Detail
- Good Branding: Detail
- Good Branding: Detail
- Branding with WordPress Tips
- Branding with WordPress Tips SIMPLICITY TYPOGRAPHY COLOR CONSISTENCY DETAIL
- Theme Functionality
- Things to Look for in Choosing a Theme - Base Menu Structure - Does my Main Menu need to be based off of Pages, Categories, or Both? - Sidebars - Does my brand need sidebar widget features? - Front Page (index page) functions.. useful? - Design Somewhat Similar?
- Typekit sign up at http://typekit.com/ install the “typekit fonts for wordpress” plug in customize your fonts!
- Style Your Headlines With WP-sIFR Install the WP-Sifr Plug In Use the sIFR Generator to convert your fonts Upload and Activate!
- Hide or Show Comments Plug-in Install the Hide or Show Comments Plug In Open single.php In this file you have to replace: <?php comments_template(); ?> with <?php hideshowComments(); ?>
- You Can Really Do Almost Anything http://sequence.com/
- What to Avoid in 2010 design elements that are overused but were a good idea last year. .... or the year before.
- What to Avoid in 2010 the large paperclip
- What to Avoid in 2010 the notebook
- What to Avoid in 2010 the desktop
- What to Avoid in 2010 the notebook on the desktop
- What to Avoid in 2010 the ripped notebook
- What to Avoid in 2010 the ripped notebook with pencil
- What to Avoid in 2010 the notepad with pencil
- What to Avoid in 2010 office supplies in general
- What to Avoid in 2010 office supplies in general & Awful Sound Effects papyrus Splash Pages Comic Sans Automatic Play Video Overused Stock Images
- What to Keep in Mind for 2010
- What to Keep in Mind for 2010 simple layouts
- What to Keep in Mind for 2010 hierarchy of image
- What to Keep in Mind for 2010 hierarchy of type
- What to Keep in Mind for 2010 type with action
- What to Keep in Mind for 2010 Web Fonts
- What to Keep in Mind for 2010 large background photos
- What to Keep in Mind for 2010 large background photos
- What to Keep in Mind for 2010 large images with type
- What to Keep in Mind for 2010 simple Color and Illustration
- What to Keep in Mind for 2010 limited color
- What to Keep in Mind for 2010 rich interfaces that look simple
- What to Keep in Mind for 2010 Infographics
- What to Keep in Mind for 2010 Infographics
- What to Keep in Mind for 2010 simplicity.
- Interactive Design Inspiration Resources
- Interactive Design Inspiration Resources • smashingmagazine.com
- Interactive Design Inspiration Resources • bestwebgallery.com
- Interactive Design Inspiration Resources • patterntap.com
- Interactive Design Inspiration Resources • pentagram.com
- Interactive Design Inspiration Resources • informationisbeautiful.net
- Interactive Design Inspiration Resources • ilovetypography.com
- Interactive Design Inspiration Resources • graphic-exchange.com
- Interactive Design Inspiration Resources • swiss-miss.com
- Interactive Design Inspiration Resources • thestrangeattractor.net
- Interactive Design Inspiration Resources • designsnips.com
- Interactive Design Inspiration Resources • siteinspire.net
- thanks for coming
- “life is short, art is long” TYPE is EVERYTHING sara cannon @saracannon sara@scoutbranding.com
- Resources: • smashingmagazine.com • graphic-exchange.com • bestwebgallery.com • swiss-miss.com • patterntap.com • thestrangeattractor.net • pentagram.com • designsnips.com • ilovetypography.com • siteinspire.net • informationisbeautiful.net
