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Sarah
        Creative Leadership:
        Re-imagine the Design Process
        Future 15 | SXSW 2012

                                Training, workshop design,
                                coaching and facilitation for
                                creative organizations.
#creativeleaders
                                                                                   @sarahbeee
Training, workshop design, coaching and facilitation for creative organizations.
Training, workshop design, coaching and facilitation for creative organizations.
“The frightening and most difficult thing about being what
someone calls a ‘creative person’ is that you have absolutely
no idea where any of your thoughts come from, and you
have no idea where they’re going to come from tomorrow.”



— “Art and Copy” documentary




Training, workshop design, coaching and facilitation for creative organizations.
what’s your

job?
Training, workshop design, coaching and facilitation for creative organizations.
“You would think that as a producer, your
job would be to churn up creativity, but
mostly your job is to police enthusiasm.”


— Tina Fey, “Bossypants”




Training, workshop design, coaching and facilitation for creative organizations.
!.
Training, workshop design, coaching and facilitation for creative organizations.
?,
Training, workshop design, coaching and facilitation for creative organizations.
close
                                                                           your
                                                                            eyes
Training, workshop design, coaching and facilitation for creative organizations.
Training, workshop design, coaching and facilitation for creative organizations.
Training, workshop design, coaching and facilitation for creative organizations.
Training, workshop design, coaching and facilitation for creative organizations.
not that
                                                    this

Training, workshop design, coaching and facilitation for creative organizations.
Creative Leadership: Imagine the Design Process
Training, workshop design, coaching and facilitation for creative organizations.
Training, workshop design, coaching and facilitation for creative organizations.
Training, workshop design, coaching and facilitation for creative organizations.
Creative Leadership: Imagine the Design Process
know customers


                                                                                                   develop
                           generate insights                   map experience   align strategy   measurement
                                                                                                    model



know business




      human-centered product, service, & organization design
output
input




   Training, workshop design, coaching and facilitation for creative organizations.
output
                               input




Training, workshop design, coaching and facilitation for creative organizations.
Training, workshop design, coaching and facilitation for creative organizations.
so
what?!
Training, workshop design, coaching and facilitation for creative organizations.
change
your framework
Training, workshop design, coaching and facilitation for creative organizations.
model the culture
you want to have

Training, workshop design, coaching and facilitation for creative organizations.
it’s about
                               you
Training, workshop design, coaching and facilitation for creative organizations.
become emotionally
                                                                 literate
 Training, workshop design, coaching and facilitation for creative organizations.
Self-awareness
Self-management
Social awareness
Relationship management
— Daniel Goleman



Training, workshop design, coaching and facilitation for creative organizations.
what are we doing well?                                                             what could we share with
                                                                                     our business partners?




 Training, workshop design, coaching and facilitation for creative organizations.
cross...........pollinate

 Training, workshop design, coaching and facilitation for creative organizations.
play!
Training, workshop design, coaching and facilitation for creative organizations.
design is a
                                                  journey not a
                                                  destination
 Training, workshop design, coaching and facilitation for creative organizations.
thank you!                                                       sarah@tapirandtine.com
                                                                 @sarahbeee
                                                                 www.sarahbnelson.com
                                                                 www.tapirandtine.com



                                                               Training, workshop design, coaching and
                                                               facilitation for creative organizations.


Training, workshop design, coaching and facilitation for creative organizations.
photo credits
photo of Karl Popper by Steve Pyke
clip from Sketches of Frank Gehry




Training, workshop design, coaching and facilitation for creative organizations.

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Creative Leadership: Imagine the Design Process

  • 1. Sarah Creative Leadership: Re-imagine the Design Process Future 15 | SXSW 2012 Training, workshop design, coaching and facilitation for creative organizations.
  • 2. #creativeleaders @sarahbeee Training, workshop design, coaching and facilitation for creative organizations.
  • 3. Training, workshop design, coaching and facilitation for creative organizations.
  • 4. “The frightening and most difficult thing about being what someone calls a ‘creative person’ is that you have absolutely no idea where any of your thoughts come from, and you have no idea where they’re going to come from tomorrow.” — “Art and Copy” documentary Training, workshop design, coaching and facilitation for creative organizations.
  • 5. what’s your job? Training, workshop design, coaching and facilitation for creative organizations.
  • 6. “You would think that as a producer, your job would be to churn up creativity, but mostly your job is to police enthusiasm.” — Tina Fey, “Bossypants” Training, workshop design, coaching and facilitation for creative organizations.
  • 7. !. Training, workshop design, coaching and facilitation for creative organizations.
  • 8. ?, Training, workshop design, coaching and facilitation for creative organizations.
  • 9. close your eyes Training, workshop design, coaching and facilitation for creative organizations.
  • 10. Training, workshop design, coaching and facilitation for creative organizations.
  • 11. Training, workshop design, coaching and facilitation for creative organizations.
  • 12. Training, workshop design, coaching and facilitation for creative organizations.
  • 13. not that this Training, workshop design, coaching and facilitation for creative organizations.
  • 15. Training, workshop design, coaching and facilitation for creative organizations.
  • 16. Training, workshop design, coaching and facilitation for creative organizations.
  • 17. Training, workshop design, coaching and facilitation for creative organizations.
  • 19. know customers develop generate insights map experience align strategy measurement model know business human-centered product, service, & organization design
  • 20. output input Training, workshop design, coaching and facilitation for creative organizations.
  • 21. output input Training, workshop design, coaching and facilitation for creative organizations.
  • 22. Training, workshop design, coaching and facilitation for creative organizations.
  • 23. so what?! Training, workshop design, coaching and facilitation for creative organizations.
  • 24. change your framework Training, workshop design, coaching and facilitation for creative organizations.
  • 25. model the culture you want to have Training, workshop design, coaching and facilitation for creative organizations.
  • 26. it’s about you Training, workshop design, coaching and facilitation for creative organizations.
  • 27. become emotionally literate Training, workshop design, coaching and facilitation for creative organizations.
  • 28. Self-awareness Self-management Social awareness Relationship management — Daniel Goleman Training, workshop design, coaching and facilitation for creative organizations.
  • 29. what are we doing well? what could we share with our business partners? Training, workshop design, coaching and facilitation for creative organizations.
  • 30. cross...........pollinate Training, workshop design, coaching and facilitation for creative organizations.
  • 31. play! Training, workshop design, coaching and facilitation for creative organizations.
  • 32. design is a journey not a destination Training, workshop design, coaching and facilitation for creative organizations.
  • 33. thank you! sarah@tapirandtine.com @sarahbeee www.sarahbnelson.com www.tapirandtine.com Training, workshop design, coaching and facilitation for creative organizations. Training, workshop design, coaching and facilitation for creative organizations.
  • 34. photo credits photo of Karl Popper by Steve Pyke clip from Sketches of Frank Gehry Training, workshop design, coaching and facilitation for creative organizations.