A presentation on Star Wars

2. Marketing
The Original Star Wars Films
● The Star Wars logo was used a lot on pre-
release print advertising, such as on
magazines and newspapers. The logo was
also shown on cinema marquees. This
helped promote the original Star Wars films
as the logo became highly recognisable.
● The logo used to advertise, was used for all
of the branding, it then became one of the
most recongnised logos in cinema design.
This of which made all branding increasingly
popular.
● Cinema's showed trailers of the film.
● The original Star Wars films also had film
posters to help market the films which were
posted on billboards and buses etc.
Star Wars the Force Awakens
● Disney released two teaser length previews
of the film, then released a 2 and half
minute advert during an ad break of a
Monday night football match aired from
ABC, this increased profit of Disney as they
owned ABC.
● When the official trailer was released, 1.3
million people interacted with it online
through social media such as twitter and
facebook. This enhanced the films digital
marketing and made the film very
successful through it's strategical marketing
methods.
● Disney also marketed the film through
merchandise, they brought Star Wars toys
out to the market. To help sell them they had
merchandise realease dates and also
Disney hired well known YouTubers to
advertise the toys.

3. Distribution
The Original Star Wars Films
● The original Star Wars films were
distributed by 20th
Century Fox.
Star Wars the Force Awakens
● Star Wars the Force Awakens was
distributed by Walt Disney Studios
Motion Pictures.

4. Impact of technological
convergence
The impact of technological convergence has greatly impacted the way
films are marketed and distributed. For example, the original Star Wars
films were marketed by cinema's showing trailers of the films, where as
now, with new star wars films such as 'the force awakens' many sites
such as YouTube and Twitter advertise the film trailer. This is a sign that
technological convergence has evolved over time, making it much easier
and efficient to be able to advertise and distribute films.
The internet has been a massive transformation for distributing films as
not only are films distributed as DVD's, they're also distributed as movies
online, which you can watch through sites such as Netflix and Amazon
Prime.

5. Impact of technological
convergence
The impact of technological convergence has a lot of
advantages for marketing companies, the advantages are that
there's more advertisement opportunities available now, as you
can advertise pretty much anywhere. For example you can
advertise on Billboards, Background Scene of a website, Social
Networks etc. Films can also be promoted by games being sold
which is based on the film, such as Star Wars released 'Lego
Star Wars' which was a PlayStation game.

6. Impact of technological
convergence
The impact of technological convergence on distribution of films
has massively changed for the better. Now you can buy films on
DVD, Blue Ray, 3D or Love Stream. By selling films on Blue ray
shows that the film can be brought it high quality so more
people will want to buy it. The aim of this is to make more profit
using technological convergence to their advantage.

7. Impact of technological
convergence
The impact of technological convergence on distribution of films
has massively changed for the better. Now you can buy films on
DVD, Blue Ray, 3D or Love Stream. By selling films on Blue ray
shows that the film can be brought it high quality so more
people will want to buy it. The aim of this is to make more profit
using technological convergence to their advantage.