10. ROI is… A cool acronym A method of quantifying benefits reaped A way to “feel good” about an investment A way to offset opportunity costs A method for validating good decisions An afterthought
11. What is “all to real” here? Implement first, think (about ROI) later Lack of business focus Too many objectives; lack of clarity Lack of baseline measurements
33. Your roadmap Find what is needed. Plant your stake. Take baseline measurements. Define your success criteria. Calculate your ROI. Spread the word.
34. Step 1: Find what is needed Ask questions: What do we value? How do we work? (aka how formal are we?) What matters to management? What does “good” look like? How do we talk about our successes & failures?
35. Step 1: Find what is needed Find examples of success and backtrack How did they get started? How did they achieve buy-in? How did they “tell the story”? How did people react? Were these success stories focused on Qualitative or Quantitative ROI?
39. Step 5: Calculate your ROI Phrase your success in real $$$ Add up all the ROI Think about your delivery mechanism
40. Step 6: Spread the word Money talks Dollar figures have their own voice Once built, you have an “automatic” business case Think of clever ways to store your $$$ data Spread the word Share with others Don’t forget the higher-ups Never stop building your elevator speech
