Online degree programs offer people the chance to "attend" college from anywhere in the world, at anytime. It's a huge opportunity for content to shine: How do you use it to connect with students who will never set foot on campus? How do you create a sense of community that's real when the experience is virtual? Learn how the country's largest public university used content strategy to reach and engage with thousands of prospects and students, all online.
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Out of Sight, Out of Mind: Using Content to Create Community for Online Students
1. OUT OF SIGHT, OUT OF MIND
using content to create community for online students
2. Sarah Krznarich | @krznarich
Sarah Krznarich | @krznarich
Former Director of Student Engagement, Arizona State University Online
Director of Content Strategy, ethology
Former Director of Student Engagement, Arizona State University Online
Director of Content Strategy, ethology
Lynsi Freitag | @lynsifreitag
Lynsi Freitag | @lynsifreitag
Content Strategist, Arizona State University
President, Carniel Communications
Content Strategist, Arizona State University
Marketing Consultant and Writer
HELLO!
3. “Online learning is not the next big
thing. It is the now big thing.”
Donna J. Abernathy
4. “The ground is shifting under us in
higher education.”
Kevin Reilly
7. Sarah Krznarich | @krznarich
Former Director of Student Engagement, Arizona State University Online
Director of Content Strategy, ethology
Lynsi Freitag | @lynsifreitag
Content Strategist, Arizona State University
President, Carniel Communications
HELLO?
25. “Communities happen when
users are given tools to use their
voice in a public & immediate
way, forming intimate
relationships over time.“
HEATHER CHAMP
26. 1. Ongoing Engagement
2. Adjunct Part of their Life
3. Goal-oriented, versus lifestyle
CREATE A SENSE OF PLACE.
32. Sarah Krznarich | @krznarich
Former Director of Student Engagement, Arizona State University Online
Director of Content Strategy, ethology
@krznarich
@lynsifreitag
Lynsi Freitag | @lynsifreitag
designed by @rebekahcancino
Content Strategist, Arizona State University
President, Carniel Communications
THANK YOU!