A round up of transformative technology from SXSW 15. Enjoy the brain food You can download the presentation by paying with a tweet.

1. SARAH MAY 2015
@jaded_jasmine tumblr/percolatethis linkedin.com/in/curiouschameleon Sarah.may@ogilvy.com.au

2. Every year the tech literati descends on SXSW in Austin to geek out on transformative technology. I was lucky enough to be one of
the largest 33,000 crowd in history exploring AI, VR, socialbots and the shifting engagement ecosystem. New to the roster were
fashion wearables, material cultures, NASA, a few Hollywood faves in Ryan Gosling, Jessica Alba and Hip Hop legends RZA and
Snoop Dogg. Here is what I took away from the festival.
Do get in touch with me to explore these further and potentially collaborate on some of your business challenges.
Sarah May
Strategy Planner @Ogilvy Public Relations Sydney
ATTENTION IS THE NEW CURRENCY Jason Schlossberg
Chief Creative Officer @ Kwitten + Company
SARAH MAY 2015

3. @jaded_jasmine
SARAH MAY 2015

4. WANT FOR LIVE AND TAILORED CONNECTION
SARAH MAY 2015

5. Evidence of the want of CONNECTION: 6 billion phones in the world vs. 4.5 billion toilets.
FRIENDSHIP is definitely evolving: from 150 friends since the beginning of the civilization to 300 on Facebook today.
Brands will replace salaries of sales associates with incentives to INFLUENCERS.
Live social CUSTOMER SERVICE will be standard, but via video by 2020.
There will be infinite PATHS TO PURCHASE.
CONTENT trump profiles, a trend lead by Teens.
Move from connection to RELEVANCE-BASED PLATFORMS.
SOCIAL LIVE VIDEO everywhere. More Choice. Tailored.
Scripted reality will be big in social - users feel connected to the characters.
Manish Mehta
Chief Product Officer @ Spredfast
SARAH MAY 2015
Seeing 20:20

6. Periscope & Meerkat
What’s the fuss all about?
Meerkat stole the show at SXSW. Users connect via Twitter to live stream via their mobile
devices and see/engage with live comments. Differences: Twitter’s app Periscope has a big
advantage letting users automatically tweet live streams to followers. Meerkat streams are
public-only and live-only. Periscope lets users limit who can see their broadcasts and offers
viewers to send heart icons to streamers akin to FB’s like. Video streams can be saved and
replayed later. Meerkat seems to have 9 lives or innovative uses including:
1. Behind the scenes footage 2. Real estate showings 3. CEO up close and personals
4. Reporting live 5. Speaking to fans directly 6. Impromptu performances 7. Competitions
8. Brands offering more access 9. Launching new products live.
SARAH MAY 2015
What’s the potential and watch outs?
From streaming news to travel adventures and weddings to families overseas, the
possibilities are there for people and celebrities. For brands early adopters Spotify posted a
behind-the-scenes video of Villager’s front man. Mountain Dew created a “Stop and say
what’s up” table of swag. Red Bull published their Red Bull Guest House pushing out to
Twitter and Snapchat. DKNY gave users a first look into it fashion closet. The Verge compared
the Galaxy S6 and S6 Edge smartphones bringing in 400 live viewers. Other brands slow
coming to live streaming are still working through the legal issues. Key watchouts:
1. Celebrities could sue you 2. Yes, you still need people to sign a release 3. Frame your shot
and control the environment 4. Risk assess potential issues with defamation, libel, slander,
copyright and trademarks.

7. Yik Yak
What’s the fuss all about?
The app allows users to post and view text-only “yaks” within a 10 mile radius, and to do so
anonymously. Users also have the option to “peek” into other locations feeds, but can only
post to their own location. “Up votes” and “down votes” give the community an opportunity to
respond to what they see. Five down votes will get a post removed all together.
SARAH MAY 2015
What’s the potential and watch outs?
Yik Yak offers the unique advantage of being hyper-local, increasing the odds that yaks will be
relevant to its 10,000 monthly active users. Yik Yak Founders defended themselves against
criticism over cyberbullying: “95 percent of their users are college students, with “very little”
cyberbullying and threats…we have better filters and allowing users to offer more details
when reporting potential abuse.”
Until the platform opens up, it is a strategic way to tap into students. Current priorities are
international growth and keeping up with college users after they graduate. A group of
professors at Colgate University recently filled the campus feed with positive messages
during finals week. Although the stunt confused some at first, it was well received overall.

8. SARAH MAY 2015
Scripted reality will be
big in social
Live social customer
service will be standard
Influencers will be on
brand’s payroll
Meerkat has 9 lives /
uses

9. BRAVE NEW MEDIA AND CONTENT WORLDS
SARAH MAY 2015

10. What it means for the future?
1. Commerce provides the opportunity for media companies to
not just think about share of attention but also share of
wallet
2. The distance between inspiration and the point of purchase
has come together
3. The media company of the future will figure out a way to
directly monetise its users
4. How? Relevant content: content in the funnel, content for
sale, content in a box, content at a venue
5. Examples of turning readers into buyers: Thrillist + Jack
Threads + Super Compressor, New York Times + Warby
Parker, Into the Gloss, and ESPN + Brooks Brothers
SARAH MAY 2015
Ben Lerer
CEO & Co Founder @ Thrillist
Back to the future of media
The reality of media today
The world is digital; mobile is the first screen; content distribution tools are available
to anyone and publishers are born overnight; audience scale is a commodity; brands
are now publishers; social communication continues to evolve; data and research
tools are easily accessible, and traditional revenue models are becoming harder and
harder to scale. Simultaneously, for the first time ever, users consume media in the
same place where they buy things.

11. Distracted, discerning and demanding
audiences expect to do things exactly the way
they want.
Customization is the name of the game…
The real new screen is no screen at all.
SARAH MAY 2015
Geoffrey Long
Technical Dir Research Fellow
@ USC Annenberg Innovation Lab
Francesca Marie Smith
Research Associate
@ USC Annenberg Innovation Lab

12. SARAH MAY 2015
Storytelling with new screens
Geoffrey Long
Technical Dir Research Fellow
@ USC Annenberg Innovation Lab
Francesca Marie Smith
Research Associate
@ USC Annenberg Innovation Lab
Alisa Katz
Research Affiliate
@ USC Annenberg Innovation Lab
Tangible storytelling AR + Wearable storytelling VR + 360 degree storytelling
Give customers the ability to make exactly
what they want
Winklebeans are hand crafted, American
made, all natural wooden monsters with
interchangeable pieces. When you move
elements of the toys, the story changes on
screen in real time. Childsown is another
example.
Collapse the distance between reality and
fiction
Extend the story into everyday and reward
actions for the experience. How do we tell
stories with your wearable watch? You need
to get around the scale issue e.g. Perry the
Platypus at Epcot. Subtitles are coded into
digital prints of film with wearables letting you
access them.
Tell stories around us in real time
What if families could also see the Hogwarts
Express when they visit platform nine and
three quarters? And what if they could be on
the Hogwarts Express and see through the
eyes of any of the characters? So they are a
part of the story themselves.

13. Lessons from Buzzfeed
SARAH MAY 2015
1. Don't force people to use your content based on
your business model. Enable their native
behaviour.
2. Pay attention to what people say when they share
content = ‘share statement’
3. Buzzfeed’s new model = network integration. We
don't care where content lives.
4. Think intention. Our intention is to change minds,
not get clicks.
5. The dress. It’s not about finding the trend. Get the
process in place that allows you to learn what
increases value of content over time so you’re
prepared when trending thing happens.
John Peretti
CEO & Co Founder @ Buzzfeed

14. Behind the GIF: the future of online visual culture
SARAH MAY 2015
WHAT? Gifs capture an emotion and reaction and serve as a vehicle for expressing it. They’re a silent way to understand human emotion
TYPES? 80% of GIFs come from movies and TV. Key categories: animals, WTF, really weird, really really weird, Nicolas Cage, Patrick Stewart
VIRALITY? Beginning, middle and end like a movie. Capture an emotion that wasn’t captured before. Be authentic
BEST? White house, Robert Redford
ATTRIBUTION? Giphy finds the source and attributes. They also match Gif artists with brands e.g. H&R Block ‘Make it rain’
Victoria Taylor
Dir of comms @ Reddit
Alex Chung
CEO & Co Founder @ Giphy
Tim Hwang
Dir of Marketing @ Imgur
Selena Larson
Journalist @ The Daily Dot

15. SARAH MAY 2015
Inspiration and the point
of purchase are closer
together
Customisation captures
the distracted, discerning
and demanding
audiences
Pay attention to the
share statement to
propagate like bzfd
Tell stories through Gifs by
expressing a human
emotion that has not
been told before

16. THE FUTURE IS HERE, JUST DEAL WITH IT
SARAH MAY 2015

17. Rothblatt’s perfect track record in making her visions real
Cured her daughter’s life threatening disease pulmonary hypertension with the invention of the Orenitram.
Bina 48 the humanoid robot of Rothblatt’s second wife is complete with memories, feelings and beliefs.
Developing artificial intelligence mind clones where digital copies of our minds coexist with our fleshy selves.
Has set about creating an unlimited supply of transplantable organs.
While doing all this came out as a transwoman and wrote the book: The Apartheid of Sex: A Manifesto on the
freedom of Gender.
AI, Immortality and the Future of Selves
A MIND CLONE is a cyber consciousness, an identity that transcends our body with
mannerisms, feelings, memories and beliefs of our own. It’s not us vs. cyberspace, we are
one. Future issues: open sourced mindware technology, divorcing, cyber psychiatry,
euthanasia.
UNLIMITED ORGANS aimed at eliminating genomic incompatibilities via
xenotransplantation (animal-human), GM pig lived 8 days, transforming unusable lung into
a transplantable condition and 3D printing organs injected with stem cells.
CQ LOVE DO: be curious, question authority, love yourself and do it.
Martine Rothblatt
CEO & Founder @ United Technologies
SARAH MAY 2015

18. Bina 48 meets Bina
Watch this
SARAH MAY 2015

19. The value equation of #socialrobots?
The interpersonal side to robots puts a different perspective on AI questions. Now
it’s about the SOCIAL AND EMOTIVE SIDE, not just cognitive side which most
people are comfortable with. The emotive side is new, disruptive and
controversial.
Referencing book Decartes Error ’94 cognitive behaviour influences emotion.
EMOTION + COGNITION = ADAPTIVE BEHAVIOURS. Emotion + social = intelligence.
On the tough issues, social bots are for welfare vs. disingenuous e.g. BigHero6, in
partnership vs. replacing people, IMPROVING OUR INTERACTIONS VS.
DEHUMANISING us. It’s democratised access humanised service and support.
SARAH MAY 2015
Personal side to robots
Dr. Cynthia Breazeal
Professor @ MIT, CEO & Founder of Jibo
If you’re still feeling uncomfortable. Watch this

20. SARAH MAY 2015
Socialbot examples
Autom
A personal health coach for weight
management.
Tests found vs. computer/fitbits:
there was more engagement, more
trust, teamwork, bonding
and results.
Kizmit
For the Zizmit robot imitation leads to
reactive emotion and a primitive form of
empathy.
It’s through a simple form of learning, social
learning of ‘affect’ through tone of voice,
word choice, focus of attention that
the Kizmit behaves.
Learning bot
Is a story companion robot that
builds vocabulary
and curiosity using an interactive
app.

21. Blabdroid
A tiny film making robot
housed in cardboard
that can talk to interview
subjects and film
content.
Robot petting zoo
Nikko
A mind control monkey
drone showing hands
free flying.
Ozobot
Round toy robots that
can be programmed to
move and dance using
different colour codes.
Dar-1
A social robot with six
legs that is designed to
track your face and
imitate your movements.
SARAH MAY 2015

22. Drones for good: Journalism and Crowdsourced UAVs
Aerosee
Testing the use of drones with crowd-
sourced help to reduce the time taken
to locate and rescue a person in
distress.
AfricanskyCam
Revolutionise frontline reporting by
establishing Africa’s first drone
journalism team at The Star
publications in Kenya, with eventual
expansion across Africa.
AfricanSkyCam + VICE
Exploring the different ways a drone can tell a
story, beyond simply taking aerial images and
video. The above three-dimensional model
demonstrates one such storytelling application of a
drone. African SkyCAM’s Ben Kreimer collaborated
with VICE News, to do a story about Nairobi’s
controversial Dandora dumpsite and the people
surviving off its refuse.
SARAH MAY 2015

23. SARAH MAY 2015
Drones for good: Journalism and Crowdsourced UAVs
Ambulance drone
A flying defibrillator able to reach
heart attack victims within precious
lifesaving minutes. Developed by
Belgian engineering graduate Alec
Momont, it can fly at speeds of up to
100km/h.
Air shepherd
Drones that have infrared cameras and
GPS on them and can send back
thermal images of animals and
poachers. They’re electric, silent and
invisible but provide the information
operators use to rapidly vector rangers to
the location of the poacher before he
kills.
The media needs to stop reporting
drones in an alarmist way.
Dickens Olewe,
Fellow at Stanford @ The Star Kenya
Privacy laws exist that apply to drones like
Google maps. The UK government has
taken a risk based approach. There’s a 3
day certification required for commercial
use (non-hobbyist) where you need evidence
of competence, knowledge of regulations
and third party insurance.
Darren Ansell,
Space and Aeerospace lead@ UCLan

24. SARAH MAY 2015
It’s not us vs.
cyberspace, we are one
Socialbots are about
partnership not
replacement
Drones for good, telling
three dimensional stories
Look out for blabdroids

25. IS IT A BIRD, IS IT A PLANE?
SARAH MAY 2015

26. SARAH MAY 2015
AeroMobil : Bringing the Flying Car Into Reality
The rationale
Travelling is hard: traffic,
medium distance travel
and infrastructure are
limited.
Infrastructure
Minimum 200m air
strips are needed for
landing and refuelling.
Key challenges
Regulation and funding
are still required to turn
this from enthusiast to
mass market uptake.
Competition
There are 10+
competitors in the race
for commercialisation
but AeroMobil is most
market ready.

27. SARAH MAY 2015
AeroMobil 3.0
Watch this

28. In 2030s humans will be on Mars
Small steps and giant leaps
You need things to sustain you e.g. from the
radiation, harnessing gravity. First we need
a proving ground to test if we can be earth
dependent.
The future?
In 2018 we’ll be sending astronauts to do a
deep retrograde orbit. Buzz Aldrin has
strong views about one way missions which
I don’t share.
EFT 1 Orion l
This is the rocket that will take us to mars
SARAH MAY 2015
NASA’s Next Giant Leap: The Journey to Mars
Todd May
Program Manager @ NASA's Space Launch System

29. SARAH MAY 2015
Google X: Moonshots and reality
Google [x]
The semi-secret moonshot factory
for new technology. Pipeline
projects: cheaper wind turbines,
smart contact lens that measures
glucose and the nano particle that
detects cancer
“We take the risk level of research
with the maniacal nature of start
ups.”
Project Lune
Has the ambitious goal
connecting 4bn people to
the internet.
“We designed the first
balloons to fail. Some
failures are unexpected. The
fluffiness of the socks
mattered.”
On failures
Their teams have a harnessing
failure culture where they
simulate with real world data.
“Failures are only expensive if
you do them at the end. It’s
about getting out in the real
world as fast as possible.”
Self driving car
“The assumption that humans
can be a reliable back up is a
fallacy. That’s why we had to
make it without the steering
wheel and brake pedals”
Astro Teller, Captain of Moonshots
@ Google [x]

30. SARAH MAY 2015
Flying cars for sale by
2017
In 2030s humans will be
on Mars
Failures are only
expensive if you do them
at the end
It’s about getting out in
the real world as fast as
possible

31. FORM NEW AND INTIMATE
CONNECTIONS WITH CONSUMERS
SARAH MAY 2015

32. SARAH MAY 2015
10 Inventions that will revolutionise retail
David Roth
CEO, Europe, Middle East, Africa & Asia @ WPP The Store
Jon Bird
Global Managing Dir @ Y&R Labstore
1. Holostores and AR
The enduring success of the Oculus Rift and the launch of
Microsoft HoloLens will open new possibilities for retailers:
holostores, augmented reality, digital purchases. A good
example is the Living History AR app showcasing the history
of Kansas City’s Union Station. Meanwhile the viability of
holographic technology in next gen Holostores is drawing
closer e.g. Microsoft’s Productivity Future Vision.
2. Shop Anywhere, Serve Anywhere
Think virtual stylists. Retailers will move beyond a room to
sell their products, to diverse environments that embody the
brand and service all needs of the consumer wherever they
are. This will be complemented by the social engagement in
physical stores. Examples: Mobilibuy and Awear.
3. Smart Vending
The next evolution sees Vending machines connected and
built to communicate with customers and other machines.
Examples: Sprinkles The World's First Cupcake ATM; Intel’s
IT on the Go and Nespresso boutique at Barcelona airport,
which looks like a store but is actually a big vending
machine with an ATM interface.
Watch this

33. SARAH MAY 2015
Microsoft Productivity Vision
Watch this

34. SARAH MAY 2015
10 Inventions that will revolutionise retail
4. Sentiment Stores
The store of the future will not only have a brain it will also
sense. The integration of intelligence through sensory
feedback will provide deeper engagement. Personlised and
accurate store guidance, product information aligned to
stock levels, and iBeacons will make marketing targeted
and efficient. Examples: eBay Rebecca Minkoff store and
Guide Dots for the visually impaired.
5. Intelligent Shelves
Shelves won't be just places to display products. They will
ultimately recognise the customer, connect and interact with
customers/mobile devices to understand his/her needs and
wants in that exact moment meanwhile replenishing stock
levels. Flexible and foldable displays will allow a tiny item to
be transformed into a screen. Examples: The Dove
intelligent shelf to detect a shopper’s age and gender
offering personalised skincare solutions.
6. On-demand merchandise
Personalised products are now being created in relative real
time – both online and offline like Converse SF store and
Bite Lip Lab for customised lipstick. 3D printing is just the
start. Looking to the future: 4D printing adds the element of
time. It’s unique because printed parts can still physically or
chemically change by responding to the surrounding
environment i.e. essentially constructing itself. 5D printing,
or voxel manufacturing, is where elements of production can
be added, arranged, rearranged, and even deconstructed by
a machine.
Watch this

35. SARAH MAY 2015
10 Inventions that will revolutionise retail
7. Off the Grid Retail
Customers demand compelling and
authentic experiences not just useful
products. This trend is about developing
technology-for-good and an ultra tailored
experience that are real brand
differentiators. Examples: Lima’s UTEC
billboard that grows pollution-free food
and Heineken’s solar powered cooler.
8. NFC and Wearable
Payables
Soon the whole wristband will become a
screen. This last stage of the customer
journey is undergoing a fast development
thanks to the NFC and the Apple Pay
system, that will finally make the
wearable revolution the real deal for
investors.
Examples aside from Pay with Apple
watch are: Barclays UK have a NFC
wristband that enables “tap and go”
payments and Disneyworld’s new
iteration of magic wristbands at Be Our
Guest restaurant.
9.Vibrant Data
Smart machines can communicate
without human intervention – in an
ecosystem of smartphones,
smartwatches, activity trackers,
iBeacons, geo-fencing tools, virtual reality
headsets etc. data can be gathered and
analysed. The evolution of big data is
taking these learnings and serving
consumers better. Think considered vs.
creepy. Examples: Rip Curl Search GPS.
10. Artificial Intelligence &
Socialbots
Digital avatars, AI and socialbots now
convey emotion. In the future they’ll
seamlessly move from the physical to
digital. Examples: RoZie the Robot - your
personal care robot. Refer to ‘Human
Technology’ section for more examples.

36. SARAH MAY 2015
Wearables at the cusp of digital retail eras
David Roth
CEO, Europe, Middle East, Africa & Asia @ WPP The Store
The future is already here, it’s just not very
evenly distributed” –
There are already glimpses of the future out
there – subject to a slightly slow adoption rate
of some technologies.
Jon Bird
Global Managing Dir @ Y&R Labstore
William Gibson
‘Noir prophet’ of cyberpunk sci-fi novels

37. SARAH MAY 2015
Fashion + wearables
Feetz
Digital shoe using 3D
printing tech to
personalise the fit of
your shoe.
Wristify
A bracelet that heats or
cools designed by
Niccolo Casas.
Krovert
Designer jewellery with
embedded chip
technology to provide
notifications through
vibrations.
Solepower
A power generating shoe
insole that can charge
electronics.

38. SARAH MAY 2015
Fashion + wearables
Flare
Flare is a wearable
navigation drone. The drone
guides you through the city
by flying several meters
ahead until they reach their
destination.
Breathe
Breathe is a wearable drone
that protects against air
pollution in the city. When
levels become too polluted, the
drone launches from the
shoulder to supply fresh,
filtered air.
Scout
Scout is a wearable drone
that facilitates exercise and
play. Once thrown into the
air, Scout's propellers
expand and it quickly
becomes a fast-paced rock
climbing game.
Parasol
Parasol is a wearable drone
that shields against weather
using onboard humidity
sensors and a thermometer
to signal the exact moment
it needs to protect against
solar rays, rain or snow.

39. SARAH MAY 2015
Defining the Next Generation Retail Experience: Fast Fashion
Rent the runway provides designer dress and accessory rentals via online and retail stores
We need to put UPS and FedEx out of business…We run the largest dry-cleaning business in the
country…Data is the most important aspect to personalized, competitive online retail… Rent the Runway
has 5 million customers, who are on average 30 years old and make $100,000 a year...They are smart.
They are not using Rent the Runway to fill some emptiness today.
Jennifer Hyman,
CEO and Founder @ Rent the runway
Stitchfix is an affordable and accessible personal styling service
Delivering personalisation at scale is difficult at the $50 price point…Best in class tools and data
science personalise the fix…Surveys have shown that women who use the service are time starved
super women who are confident and wise with their money, not focused on impressing others…Adding
links to customers Pinterest and Instagram help our stylists… Its one level above curation.
Katrina Lake,
CEO and Founder @ Stitch Fix
Julie Bornstein,
CMO @ Sephora
With the evolution of social, there is more real, honest user feedback. As they feel protected behind the
anonymity of the internet, this will affect positioning in store to combat that.

40. SARAH MAY 2015
Material Futures: How
Designers Grow the Future
The 4D Printed Dress
Kinematics is the first
clothing item to be printed as
a single folded piece
combining disciplines of
design, physics simulation
and digital fabric.
A Mushroom Fungus
tower
The creation of living
mycelium bricks made from
mushroom fungus by start-up
Evocative Design. Also used
in an experimental tower
structure at MoMA last year.
Honey bees detect
cancer
A device that uses the
olfactory senses of honey
bees to recognise airborne
molecules at the parts per
trillion scale, to sense
conditions such as lung, skin
and pancreatic cancer and
tuberculosis.
A Silkworm Created
Pavillion
Neri Oxman’s silk pavilion, a
structure created using the
help of 6,500 silkworms.
Some of the most interesting bridges between biology and design are happening now.
The design of living entities is actually coming to be.
Paola Antonelli
Senior Curator of Architecture and Design @
MOMA

41. Adidas uses augmented reality code printed
on their shoes to delight customers
SARAH MAY 2015
Adidas: Augmented Reality
An enchanting marketing experience
can’t just be online or in-store. It must
move omni-channel so your customers
can live your brand wherever they are.
Jon Werner,
Innovation Explorer @ Adidas

42. The challenge
Lincoln the premium car manufacturer needed a unique way to bring Lincoln
Black Label to millenials, a new range fitted with bespoke luxury materials
befitting of its meticulous quality and personalisation. Lincoln let customers
choose on their own terms.
The experience
Lincoln created home environments across key markets e.g. Indulgence,. In
different spaces throughout the home, the Center Stage, Modern Heritage,
Indulgence and Oasis themes are brought to life through experiential,
aesthetic and culinary activations. Lincoln Black Label colours and materials
used in the vehicles, such as Venetian leather, Ziricote wood and Alcantara®
premium suede, inspired the palette of each room. During their stay, guests
can choose which Black Label vehicle and theme to use for transportation.
They also accessed bespoke Concierge Services and a curated list of luxurious
Black Label-inspired experiences for consumers to enjoy, including access to
some of Hollywood’s most sought-after locations.
SARAH MAY 2015
Lincoln Black Label: an experiential campaign for the modern world

43. SARAH MAY 2015
Fashion and wearables
are converging fast
Fast, convenient and
personalised fashion
wins
Material cultures are the
future
Always seek more
impactful data

44. GROWTH IN ADVENTURE CAPITALISM
SARAH MAY 2015

45. Tech transformation
Bill Gurley has spent over 10 years as a General Partner at Benchmark. Over his venture career, he has
worked with such companies as GrubHub (IPO: GRUB), Nextdoor, OpenTable (IPO: OPEN), Stitch Fix,
Uber, and Zillow.com (IPO: Z).
SARAH MAY 2015
Wisdom from Bill Gurley and Biz Stone
On Uber…
The market is now 5x bigger than when Uber started…Defending job impact,
97% of cars are idle and it’s the largest job creator with 300k and
growing…In the future I see drivers for specific audiences e.g. elderly, kids
and teens.
On the tech bubble…
We are in a tech bubble and taking more risks than necessary. Having
constraints drives creative decision making. Silicon valley is operating in a
context completely void of fear.
Tech pivoting
Biz Stone is co-founder of Twitter and serial entrepreneur, co-founder and CEO of Jelly Industries—now
Super.me, a service for expressing emphatic statements that become small works of art.
On Super…
Jelly was only popular for really passionate people. We switched it: we were
doing Q&A now we’re doing A&Q. Super is a new form of communication, a
new media format type with feel and empathy.

46. SARAH MAY 2015
Startups: entertainment and content – sensory and video overload
6Six
The lyric speaker can
enhance your listening
experience by visualising
lyrics when you plan any
type of music.
inmobly
Mobile video is delivered
with no waiting or
buffering. Through
patented predictive
analytics, they
proactively catch videos
at the right time for the
right people.
flixfindr
A simple way to discover
and watch media across
most US streaming
sources based on your
personal taste.
Zype
Makes it easy to deliver
mobile, desktop and web
apps via a cloud-based
technology service for
premium content owners
to build, scale and
manage streaming to
consumers.

47. SARAH MAY 2015
Startups: social tech – social heightens your experience
Vhoto
This is an iOS app that allows
users to record, create and
share amazing video highlights.
Vhoto uses machine learning
and vision technology to find
the best images and clips.
Platypus TV
A second screen social
experience for TV audiences
via a smartphone app that
plays community conversations
time to episodes.
Polsie
This is a fast way to grow an
online store regardless of your
size based on an Instagram
feed and trigger action
ecosystem.
Real Savvy
Pinterest for real estate.
Consumers pin homes to
boards to organise their online
home search. Agents get a
CRM built to simplify client
collaboration.

48. SARAH MAY 2015
Startups: digital health and life sciences – people not pharmas are in control
Tinnitracks
The solution transforms
everyday music into targeted
neurocoustic treatment for
tinnitus patients via a
smartphone app.
Biobots
20 years from now patients will be
able to receive organs built on 3D
bioprinters and constructed out of
their own cells.
Tute genomics
A cloud based software platform
that enables predictive,
preventative and precision
medicine through genomics to
go from DNA to diagnosis and
discovery.
Mobile OCT
Uses mobile to detect cervical
cancer via the mobile colposcope,
a global priority requiring 700m
screenings per year.

49. SARAH MAY 2015
Startups: enterprise and smart data – next gen datafication
Partpick
An enterprise visual search
solution used to identify
replacement parts by taking a
photo of the part.
Trendalytics
Provides actionable insights for
the fashion industry via
synthesising social, search and
market data to measure trends.
Loopd
Provide event ROI, leads,
audience profiles and optimised
event marketing strategies to
enhance engagement via a
mobile app, wearable beacons
and analytics.
Crate
New breed of database that
allows the user to query
mountains of data in real time.

50. SARAH MAY 2015
We are in a tech bubble
and taking more risks
than necessary
Pivot fast if it’s not
getting mass uptake
Expect faster, video and
live entertainment start
ups
Start-ups are spreading
the health

51. TECHNOLOGY AND BRANDS THAT ROCKED MY WORLD
SARAH MAY 2015

52. SARAH MAY 2015
#WinnerGoTWesteros
Pedicab
Carrying attendees in the iron
throne complete with scant
period costumes.
Immersion
The experience is a throwback
to Arya’s sword training in
season one of the show,
allowing you to hack and slash
your way to reveal a custom
poster for your social sharing
pleasure.
Tipple
Fans of age can also sip on an
exclusive sample of the latest
“Game of Thrones” beer, Three-
Eyed Raven, a Dark Saison Ale
that becomes available in the
US April 1st.
Iron Throne
Anyone who sat in the iron
chair from Game of Thrones
looked like a total boss, and
Snoop was no exception.

53. SARAH MAY 2015
#Winningbrands
Batesmotel
To promote the upcoming
season of Bates Motel, A+E
network build an impressive
replica of the set where fans
could tweet with a chance to
stay the night.
Simpsons
Kwik-E-Mart
To mark the 25th anniversary,
the show created the kwik-e-
mart food truck.
Sqril.co
Squirrels were roaming the
streets as part of activation of
an app that delivers users geo-
relevant book passages in
certain locations so they can
read author’s words about that
place.
Ex Machina Tinder
To launch the film premier,
Tinder users at the SXSW on
Saturday encountered an
attractive 25-year-old woman
named Ava on the dating app.

54. SARAH MAY 2015
#Kindawinningbrands
Mophie dogs
The mobile portable battery
pioneer partnered with Saint
Bernard Rescue Foundation to
rescue dead batteries via
tweets. People flocked to meet
the puppies anyway.
Hootsuite
They won over delegates with
it’s impossible to miss
transportation options. While
riders where pedalling, they
got free beers.
GE Brain on BBQ
A 12-foot tall sensor-laden
super smoker and a BBQ
tasting room allowed, tasters to
wear consumer-grade EEG
track how their brainwaves
change when eating.
Google Fibre
Google promoted its rapidly
expanding high speed internet
offering, announced for Austin
this year. You could try Google
VR’s simulator that let you fly
over Austin.

55. SARAH MAY 2015
#Weirdbrands
Dove girls lounge
Despite providing a RFID
enabled shareable inspiration
wall and meet up spot for
women, the pampering part
didn’t convert tech-driven girls.
Malboro Black Tent
A safe haven for smokers to get
their fix without annoying the
smoke free peeps.
McDonalds
Past efforts to reach millennials
haven’t been done well for the
brand. The free food truck,
decent WIFI and local bands
proved a hit for attendees.
Toyota Occulus
Pretty average driving simulator
highlighting issues with
distracted drivers.

56. SARAH MAY 2015
#Winningtech
Exoskeletons
The development of systems like
powered exoskeletons and bionic limbs
and eyes are re-defining the future of
medicine and human ability.
Smartypans
It’s the first app-connected frying pan,
instantly calculating the calories and
nutritional content of the food
you’re cooking.
3M’s Luminometer
Creating a germ-free future, the
Luminomter sanitises equipment like
grimy mobile phones.

57. SARAH MAY 2015
Have a crescendo to
your immersive
experience
Think hyper local for
brand experiences
Address the attention
deficit disorder
Challenge conventions
to capture imagination

58. INSPIRATION FROM ACTORS, PRODUCERS AND RAPPERS
SARAH MAY 2015

59. Infinity and beyond. Pixar and 20 years since Toy Story
Dreamy inspo
A Conversation with Ryan Gosling and Guillermo Del Toro on Lost River
1. Write characters based on your own experiences "As a kid of single
mom, old men feel like wolves”
2. Sew in what's naturally real "It's seen through a filter of kids trying to
romanticise the situation, an economic fuckstorm"
3. Massage the message "You do more acting as a director than you do as
an actor…you're always pretending things are not a problem"
1. At first all the animation was coded on graph paper.
2. With Pixar’s current render farm of 23K processors they would be
able to render the original Toy Story movie in real time today.
3. When they started Toy Story, Pixar thought they could animate the
film with only 8 animators…they ended up using 33. More than 400
people touch a Pixar film before it’s completed now.
4. Of all the Pixar characters, Pete Docter identifies with Buzz
Lightyear the most.
5. All the books in Andy’s room have filmmakers’ names as authors
SARAH MAY 2015

60. SARAH MAY 2015
Genius inspo
Artistic expression is a wave. Its all therapy for us.
It's like karate you can join a school or get a good teacher. Maybe I cut
the line. Take the wisdom, sharpen, prove yourself
3 Ps Persistent (resistance), Persuasion (understanding of both struggles)
and Preparedness
The only barrier is ourselves.
RZA Film keynote
Music is the universal language of all people.
Pharrell tapped me into a new lane (audience) writing about the
women in my life. That’s where Beautiful came from.
Bush is a ride through the funkasphere, it’s a different groove.
Social media is a bridge to my people. We depend on each other.
“Don’t do that dogg.”
Check out Trapflix, an urban streaming network for distributing
promising movies.
Snoop Music keynote

61. SARAH MAY 2015
Sew in what's naturally
real
Artistic expression is a
wave. Its all therapy for
us
Persistent, persuasion
and preparedness
Social media is a bridge
to people and works
both ways

62. It’s not us vs. cyberspace, we
are one
Socialbots are about
partnership not replacement
Drones for good, telling three
dimensional stories
Look out for blabdroids
Inspiration and the point of
purchase are closer together
Customisation captures the
distracted, discerning and
demanding audiences
Pay attention to the share
statement to propagate like
bzfd
Tell stories through Gifs by
expressing a human emotion
that has not been told before
Flying cars for sale by 2017
In 2030s humans will be on
Mars
Failures are only expensive if
you do them at the end
It’s about getting out in the
real world as fast as possible
Scripted reality will be big in
social
Live social customer service
will be standard
Influencers will be on brand’s
payroll
Meerkat has 9 lives / uses
@jaded_jasmine
SARAH MAY 2015

63. Have a crescendo to your
immersive experience
Think hyper local for brand
experiences
Address the attention deficit
disorder
Challenge conventions to
capture imagination
We are in a tech bubble and
taking more risks than
necessary
Pivot fast if it’s not getting
mass uptake
Expect faster, video and live
entertainment start ups
Start-ups are spreading the
health
Sew in what's naturally real
Artistic expression is a wave.
Its all therapy for us
Persistent, persuasion and
preparedness
Social media is a bridge to
people and works both ways
Fashion and wearables are
converging fast
Fast, convenient and
personalised fashion wins
Material cultures are the
future
Be omni-channel so your
customers can live your
brand wherever they are
@jaded_jasmine
SARAH MAY 2015

64. SARAH MAY 2015
DOCO
Man in the machine
4/5
DRAMA
He never died
5/5
COMEDY
Get Hard
3.5/5
DOCO
Rolling Papers
4/5
DOCO
Montage of heck
5/5
HIP HOP
Run the Jewels
SOUL
Kali Uchis
BAROQUE POP
San Fermin
DANCE ELECTRO
Odesza
SCI FI
Ex Machina
4.5/5
PSYCHDELIC ROCK
Elder

65. SARAH MAY 2015
@jaded_jasmine tumblr/percolatethis linkedin.com/in/curiouschameleon Sarah.may@ogilvy.com.au