Learn about a brand new app called Jott

1. By: Sara
Schall

3. The Old J ot t
First went live in December 2006 (Arringt on, 2008)
866-J OTT-123 (Margolis, 2011)
Voice t o t ext services: J ot t convert ed it t o t ext f or a
t ext message, email, Twit t er message, or calendar it em
(Arringt on, 2009)
By 2008, J ot t had yet t o spend anyt hing on market ing
(Arringt on, 2008)
J ot t st art ed charging $4/ mont h and added voicemail t o
t ext (Arringt on, 2009)
As of May 3, 2011, J ot t was no longer in service
(Margolis, 2011)

4. Sit e Crit ique:
ht t p:/ / j ot t .com/

5. Target Cult ure
●
Pew Research St udy (Lenhart , 2015)
– 88% of 13-17 year-olds have a cell or
smart phone
– Gir ls send 3,952 t ext s/ mont h
– Boys send 2,815 t ext s/ mont h
●
Demogr aphics
●
Technographics
●
Psychographics

6. HOW TO USE

7. Key Phrases
●
Chat
●
AirChat
●
Net works
●
St at us

8. Key Behaviors●
Chat / AirChat ™
●
Group Chat
●
Mut e/ Leave Groups
●
Send pict ures (can' t do t his on AirChat )
●
Send j ot t -specif ic emoj is
●
See when a screen shot is t aken
●
Time t ext s so t hey disappear on bot h ends
●
Like a message
●
See when someone is t yping
●
Add f riends
●
I nvit e f riends
●
Add net works
●
Block/ report people
●
Change st at us on prof ile

18. Fut ure
●Growt h
●Emergency Sit uat ions
●Prof essional Sit uat ions

19. Ref erencesArringt on, M. (2008, August 21). J ot t leaves bet a, cont inues t o do one t hing
awesome. TechCrunch. Ret rieved f rom ht t p:/ / t echcrunch.com/ 2008/ 08/ 21/ j ot t -
leaves-bet a-cont inues-t o-do-one-t hing-awesome/
Arringt on, M. (2009, J anuary 13). No more f ree J ot t f or you. TechCrunch.
Ret rieved f rom ht t p:/ / t echcrunch.com/ 2009/ 01/ 13/ no-more-f ree-j ot t -f or-
you/
Lenhart , A. (2015). Teens, social media & t echnology overview 2015:
Smart phones f acilit at e shif t s in communicat ion landscape f or t eens. PewResearch
Center. Ret rieved f rom ht t p:/ / www.pewint ernet .org/ 2015/ 04/ 09/ t eens-social-
media-t echnology-2015/
Margolis, C. (2011, May 3). Travel gem f or August 23rd
– Turn your words int o
act ions wit h J OTT. SmartWomenTravelers. Ret rieved f rom
ht t p:/ / smart woment ravelers.com/ 2010/ 08/ t ravel-gem-f or-august -23rd-
t urn-your-words-int o-act ions-wit h-j ot t /