Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
PRESENTATION
     ON
MARKETING MIX
By-
      SARAN G APA N I PH UK AN
OBJECTIVES
• To explain the concept and
  characteristics of marketing mix
• To describe about the various
  components of...
What is Marketing Mix ?
• Marketing mix is the mixture of
 essential elements of marketing in order
 to enhance satisfaction.

• Marketing mix off...
CHARACTERISTICS OF MARKETING MIX.


• Marketing mix is the crux of the marketing
  process.
• Marketing mix has to be revi...
FACTORS AFFECTING MARKETING MIX

 Factors affecting the marketing mix

• Consumers behavior.

- It is determined by consum...
Factors affecting the marketing mix

- Government exercises control and regulates the
  production and pricing of products...
Basic elements of marketing mix
PRODUCT

• A product is anything which can satisfy a need, want or
  desire of consumers and can be offered in an exchange...
Essential attributes of a product

• Tangibility

• Intangible attributes

• Exchange value

• Consumer satisfaction
PRICE
•    Price is the value that the company expects to get from
    customers in return of the product or the service t...
FACTORS AFFECTING PRICING DECISIONS

Factors affecting pricing decisions are divided into two
groups

• INTERNAL FACTORS

...
Internal factors

• Marketing mix

- Marketing experts view price as only one of the main
  important elements of marketin...
External factors

• Demand

- Exists a close relationship between demand and price.

• Economic conditions

- Economic env...
External factors

• Suppliers

- Suppliers of raw materials and other goods also affects the
price of a product.
PLACE
 Place or its more common name is“Distribution”is

  about how a business gets its products to customers. It
  is t...
CHANNEL OF DISTRIBUTION
PROMOTION

• Promotion is any communicative activity whose main
  objective is to move forward a product, service or idea
...
PROMOTION

          Promotion has three specific purposes-

• It communicates marketing information to consumers,
  users...
PROMOTION

             ELEMENTS OF PROMOTION MIX

• Personal selling

- Oral presentation of goods or services.

- It is ...
PROMOTION

               ELEMENTS OF PROMOTION MIX

• Sales promotion.

- Marketing activities other than personal sellin...
PROMOTION

             ELEMENTS OF PROMOTION MIX

• Public relations.

- Now a days, most of the companies maintains a
se...
conclusion
• This traditional four p’s of marketing mix helps
  in satisfying or communicating with customers.
• The notio...
THANK YOU
Market mix 2
Market mix 2
Market mix 2
Market mix 2
Market mix 2
Prochain SlideShare
Chargement dans…5
×

sur

Market mix 2 Slide 1 Market mix 2 Slide 2 Market mix 2 Slide 3 Market mix 2 Slide 4 Market mix 2 Slide 5 Market mix 2 Slide 6 Market mix 2 Slide 7 Market mix 2 Slide 8 Market mix 2 Slide 9 Market mix 2 Slide 10 Market mix 2 Slide 11 Market mix 2 Slide 12 Market mix 2 Slide 13 Market mix 2 Slide 14 Market mix 2 Slide 15 Market mix 2 Slide 16 Market mix 2 Slide 17 Market mix 2 Slide 18 Market mix 2 Slide 19 Market mix 2 Slide 20 Market mix 2 Slide 21 Market mix 2 Slide 22 Market mix 2 Slide 23 Market mix 2 Slide 24 Market mix 2 Slide 25 Market mix 2 Slide 26 Market mix 2 Slide 27 Market mix 2 Slide 28 Market mix 2 Slide 29 Market mix 2 Slide 30
Prochain SlideShare
Micro and macro environment
Suivant
Télécharger pour lire hors ligne et voir en mode plein écran

30 j’aime

Partager

Télécharger pour lire hors ligne

Market mix 2

Télécharger pour lire hors ligne

Livres associés

Gratuit avec un essai de 30 jours de Scribd

Tout voir

Livres audio associés

Gratuit avec un essai de 30 jours de Scribd

Tout voir

Market mix 2

  1. 1. PRESENTATION ON MARKETING MIX
  2. 2. By- SARAN G APA N I PH UK AN
  3. 3. OBJECTIVES • To explain the concept and characteristics of marketing mix • To describe about the various components of marketing-mix.
  4. 4. What is Marketing Mix ?
  5. 5. • Marketing mix is the mixture of essential elements of marketing in order to enhance satisfaction. • Marketing mix offers an optimum combination of all marketing elements so that we can achieve company goals such as profit, return on investment sales volume, and marketing shares and so on. • It naturally changes the environmental factors such as technical, social, economic, political and competition.
  6. 6. CHARACTERISTICS OF MARKETING MIX. • Marketing mix is the crux of the marketing process. • Marketing mix has to be reviewed constantly in order to meet the changing requirements. • Changes in the external environment necessitate alterations in the mix. • Changes taking within the firm too necessitate changes in the marketing mix.
  7. 7. FACTORS AFFECTING MARKETING MIX Factors affecting the marketing mix • Consumers behavior. - It is determined by consumers motivation in purchasing, buying habits, living habits, buying power. - Technical and socio-economic development of the society also brings changes in consumers behavior. • Competitors behavior - Competition is another factor affecting the demand and supply for the product. Major factors included in competitors behavior are- • Size and strength of the competitors. • Number of competitors. • Product choices offered to the consumers.
  8. 8. Factors affecting the marketing mix - Government exercises control and regulates the production and pricing of products, advertising and sales promotion. - The management should consider the consider the government laws and policies while formulating the marketing mix.
  9. 9. Basic elements of marketing mix
  10. 10. PRODUCT • A product is anything which can satisfy a need, want or desire of consumers and can be offered in an exchange process. • Hence a product can be a commodity, service, idea or a combination of all this. • Therefore a product can be any of the following- • a material product • an intangible service • a location • a person • an idea
  11. 11. Essential attributes of a product • Tangibility • Intangible attributes • Exchange value • Consumer satisfaction
  12. 12. PRICE • Price is the value that the company expects to get from customers in return of the product or the service the company is providing to the customer. • Price is what the company gets back in return for all the effort that it puts into manufacturing and marketing the products. • The other three elements of marketing mix i.e., product, promotion and distribution incur cost. • Both undercharging and overcharging have detrimental effects on profitability.
  13. 13. FACTORS AFFECTING PRICING DECISIONS Factors affecting pricing decisions are divided into two groups • INTERNAL FACTORS • EXTERNAL FACTORS Internal factors • Product differentiation - Price of the product depends upon the characteristics of the product
  14. 14. Internal factors • Marketing mix - Marketing experts view price as only one of the main important elements of marketing mix. • Cost of the product - Cost and price of a product are closely related. - Most important factor is the cost of production. • Objectives of the firm - Pricing contributes its share in achieving the objectives of a firm.
  15. 15. External factors • Demand - Exists a close relationship between demand and price. • Economic conditions - Economic environment of a country also affects the pricing decisions of a country. • Government - Government policies in the form of taxes and price fixation also affects pricing decisions.
  16. 16. External factors • Suppliers - Suppliers of raw materials and other goods also affects the price of a product.
  17. 17. PLACE  Place or its more common name is“Distribution”is about how a business gets its products to customers. It is to make products available in the right place at the right time in the right quantities.  After deciding the product, price, promotion methods the business needs to get the product to the consumer.  Where consumer can buy the product will depend on how well it will sell.  Business have to decide where to sell their product.  They also have to decide how products gets to the consumer.
  18. 18. CHANNEL OF DISTRIBUTION
  19. 19. PROMOTION • Promotion is any communicative activity whose main objective is to move forward a product, service or idea in a channel of distribution. • Sales do not take place automatically without promotion or marketing communication. • Therefore in essence, Promotion is the spark plug In marketing mix. • The promotion is the process of marketing communication involving information, persuasion and influence.
  20. 20. PROMOTION Promotion has three specific purposes- • It communicates marketing information to consumers, users and sellers. • Promotion persuades and convinces the buyer and enters into consumer behavior. • Promotional efforts act as powerful tools of competition providing the cutting edge of its entire marketing program.
  21. 21. PROMOTION ELEMENTS OF PROMOTION MIX • Personal selling - Oral presentation of goods or services. - It is the conversation with one or more prospective customers for the purpose of making sales. - It is the creation of demand for product through sales representations. • Advertising - It is the paid form of impersonal presentation and promotion of ideas, goods or services by an independent sponsor.
  22. 22. PROMOTION ELEMENTS OF PROMOTION MIX • Sales promotion. - Marketing activities other than personal selling, advertising and publicity that stimulates consumer purchasing and dealer effectiveness are known as sales promotion. For instance- rebate, price off, premium offer. • Publicity. - Creates awareness among the potential customers. For instance- News items about a business is an example of publicity.
  23. 23. PROMOTION ELEMENTS OF PROMOTION MIX • Public relations. - Now a days, most of the companies maintains a separate public relation department to maintain relationship with the public i.e., suppliers, dealers, customers and government agencies.
  24. 24. conclusion • This traditional four p’s of marketing mix helps in satisfying or communicating with customers. • The notion of mix implies that all the variables are interrelated and dependent on each other. • Lastly marketing mix is an important ingredient in promoting the different market segments to further extent.
  25. 25. THANK YOU
  • sona22555

    Nov. 11, 2019
  • DikshaRao3

    Oct. 15, 2019
  • MuppaVenkatadri

    Jul. 9, 2019
  • AbadiBelay1

    May. 10, 2019
  • AbadiBelay1

    May. 10, 2019
  • BhavanaHabib

    May. 5, 2019
  • sadummadhusudhan

    Mar. 4, 2019
  • AnkitMansotra

    Jun. 9, 2018
  • ManojAnjana

    May. 13, 2018
  • culsham

    Dec. 13, 2017
  • abdulhameeddar

    Nov. 22, 2017
  • TsitsiMhute

    Oct. 10, 2017
  • THABISILEINNOCENTIA

    Sep. 18, 2017
  • vivekrajput60

    Sep. 11, 2017
  • PunithaPriya1

    Jul. 25, 2017
  • FarouqJiya

    Apr. 28, 2017
  • PremSagar84

    Jan. 15, 2017
  • khurramShahzadsatti

    Dec. 1, 2016
  • SabaNausheen

    Oct. 31, 2016
  • KevinOtsieno

    Oct. 25, 2016

Vues

Nombre de vues

18 715

Sur Slideshare

0

À partir des intégrations

0

Nombre d'intégrations

10

Actions

Téléchargements

430

Partages

0

Commentaires

0

Mentions J'aime

30

×