1. Research Design for Project Work
Sarang S. Bhola
Associate Professor
Karmaveer Bhaurao Patil Institute of Management
Studies and Research, Varye, Satara

2. Research Design for Project Work …….
at BBA
for Mini Project and Major Project
Earn the degree don’t get it …..

3. Takeaways
Objectives ….. to do the project
A Few Common Questions
Format of the Project
Research Methodology
Examples of Project
Ways to ….. do the project
Outcomes
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4. Objectives ….. to do the project
• Project and Viva voce is a subject at BBA
• Practical exposure … take experience.
• Opportunity to visit organization and field officially.
• Helps in Career
• Project reflects your knowledge and skills
• Project reflects your personality
• It is a lifelong document.
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5. BBA-Part-III - Semester V
Mini-Project /Field Report
Discipline Specific Elective:
– DSE-A2-Marketing
– DSE-B2- Finance
– DSE-C2- Human Resource Management
Objective: To expose the BBA students to practical application of Discipline
Specific Elective through field studies, Case studies.
Course Outcomes:
1. Identify the research problem and formulate objectives – L2
2. Decide appropriate methodology with proper tools and techniques – L5
3. Analyze and interpret the data collected from different sources – L4
4. Summarize the findings on the basis of data analysis – L5
5. Recommend Suggestions – L5
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6. A Few Common Questions
• Project is to be done Individually.
• Student shall visit to respective
firms/organizations/markets/companies/social organizations for
whole semester.
• Prepare a mini project on field visit/surveys.
• Carry out the project work after college hours, holidays.
• Project has to complete under the guidance of faculty appointed by
concerned Institute.
• Mini project carries 100 marks.
Project Report : 50 Marks
Internal Viva-Voce : 50 Marks
• Student has to submit One Project Work Spiral copy to the institute.
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7. Planning …..need to decide
A. Problem or subject for project
Discipline Specific Electives
• Marketing Management
• Human Resource Management
• Financial Management
• Operations Management
• Business Analytics
• Computer Application
• Event Management
• Family Business Management
• Hospitality Management
• International Business
• Travel and Tourism Management
B. Organization or Field.
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8. Format of the Project
Synopsis/ Executive Summery
• Cover Page
• Declaration of Student
• Certificates-Certificate by Guide, Recommendation
Certificate by Head of the Department and Principal,
Certificate by Organization(mandatory for organization
project only)
• Acknowledgement
• Contents/ Index - List of Tables -List of Graphs
Chapter-1: Introduction to the Study
1.1 Introduction
1.2 Review of Literature
1.3 Objectives of the study
1.4 Hypothesis of the study
1.5 Scope of the study
1.6 Importance of the study
1.7 Research Methodology (Data Sources, Sampling Design,
Data Analysis Instrument)
Chapter-2: Theoretical Background
Necessary theoretical inputs may be added to support the
research work.
2.1. Basic Concepts -Meaning, Definitions
2.2 Characteristics/Nature
2.3 Scope of Subject
2.4 Techniques/Types/Categories
2.5 Advantages, Disadvantages
2.6. Functions
2.7. Importance of Basic Concepts etc.
Chapter-3: Introduction to the Organization/Industry
3.1 Introduction to the Organization
3.2 Brief History of the Organization and present position
3.3 Organization Structure
3.4 Departments/Sections in Organization
3.5. Products/Services offered
3.6 Milestones achieved by company, awards, certifications etc
3.7. Human Resource Scenario of organization
3.8. Operations management of Organization
3.9. Marketing Scenario of organization
3.10. Important Statistical Information
3.11. Future Plans of organization
Chapter IV – Data Presentation and Analysis.
Chapter V – Findings and Suggestions
Conclusions – General and specific
Suggestions – General and specific
Appendices
Bibliography
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9. Contents
of
Research
Proposal
Cover Page
Title to the Study
1. Introduction
2. Social or Management Problem
3. Statement of Research Problem
Model Building
4. Hypothesis of the Study
5. Objectives of the Study
6. Scope of the Study
7. Importance of the Study
8. Research Methodology
8.1. Research Design:
8.2. Data Required:
8.3. Data Sources:
8.4. Instrument:
8.5. Sampling:
8.6. Data Analysis:
8.7. Concepts Used:
8.8. Pilot Testing:
9. Organization of Research Report
Description of Annexure
Bibliography/References
Time Table

10. Research Methodology ….. Planning and Implementation
• Title to the Study: It is short but inclusive, conveys the gist of
research under study using technical details mentioned in the scope
of the study. It should give overall idea of research problem under
study.
• Introduction: Explain in detail the background and context of
research issues under consideration.
• Social or Management Problem: Write in detail about problem.
Raise as many questions as possible.
• Statement of Research Problem: From amongst the series of
questions raised above in social or management problem grouping
on questions on the basis of similarity. Prioritize these groups of
questions. On the backdrop of resources available select an
appropriate group of questions for research.
• Model Building
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11. Research Methodology ….. continue
• Hypothesis of the Study: Hypothesis is answer to the research
question(s) taken for study. Answer to the select category of research
question(s) stated above in statement of research problem that are put to
test.
• Objectives of the Study:
– What do we want suffice/achieve/attain.
– These objectives are derived from hypothesis. Statements direct
towards collection of data.
• Scope of the Study:
– Geographical scope
– Conceptual scope
– Analytical scope
– Historical/periodic scope
– Biological scope
Scope determines the context of application of research outcome.
• Importance of the Study: Specify for whom? and to what extent the study
is important to society, industry, organization(s), government and
stakeholders. What are the possible outcomes of the study?
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12. Research Methodology ….. continue
Research Design: Need to specify the research design adopted either, an Exploratory,
descriptive, diagnostic or experimental.
Data Required: a list of data points require to test hypothesis and to suffice objectives
is to be specified in details.
Data Sources: From a data list mentioned above few data points are to be gathered
using secondary data sources and few are to be collected using primary data
sources. Mention bifurcated list of data points to be sourced under heading
primary data source and secondary data source clearly.
Instrument: Detailed description of data collection instrument used (questionnaire or
schedule or observation sheet). Mention nature of schedule i.e.
structured/unstructured, codified/non codified, closed ended/open ended.
Sampling: A justified description of nature of universe and population, probability/non
probability method used for selection of samples, size of samples, sampling unit(s).
Data Analysis: Details of scheme of data analysis. Statistical tools to be used for data
analysis. The descriptive statistical tools etc.
Concepts Used: Detailing of concepts around which the research revolves.
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13. Research Methodology ….. continue
Organization of Research Report: Narration on the articulation of report after
completion with the help of different chapters. The description of chapter
contents to be given.
Description of Annexure:
• Bibliography/References: APA, MLA, Harward style.
• Annexure: Planning of list to be enclosed in the support to main report
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14. Project & Career
• Why one project
• Project enriches profile
• Align Project with your career
• Joint Projects
• Group of Students
• Students & Faculty
Entrepreneurship
Self Professional
Service
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15. Organization
• Case Study
Approach
• Historical Research
• Trend Analysis
Field
• Survey
• In –depth
Interviews
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Case Concept Case
Problem Concept Research Concept Field Research

16. Few Examples …. Organization and Field
• A study of workers satisfaction on statutory and non statutory
welfare facilities in organization or in a particular Industry in a city.
• Awareness of personal financial planning of employees in
organization or a particular strata in the city.
• Relational analysis between personality and savings and investment
pattern of employees in organization or any social strata.
• Relational analysis of personality and consumption pattern of
employees in organization or social strata.
• A study of QWL in organization or in Banks in
Kolhapur/Sangli/Satara or any other units.
• A study of organizational culture and performance.
• A study of reasons of organizational conflicts and remedies to
resolve . (force field analysis)
• A study of international business of a firm/industry.
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17. Examples for the field project
• A study of business models w.r.t. retail bazaars in
Kolhapur/Sangli/Satara.
• A study of business models w.r.t. milk industry in
Kolhapur/Sangli/Satara.
• A study of retail basket of consumers.
• A study of online buying behavior.
• Impact of celebrity advertisement on youths.
• A study of accounting practices followed by small scale
vendors.
• Consumption of retail basket across different socio economic
groups.
• Impact of social media on consumption.
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18. Examples of project based on secondary sources
• A study of bi-lateral agreements between India and other
countries.
• Analysis of financial statement analysis.
• Exploring entrepreneurial opportunities in exports.
• A study of working capital management.
• Critical Analysis of consumer purchase pattern w.r.t. xxx
(if you get a billing data of shops for a financial year)
• Analysis of share moment and its reasons.
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19. Ways to ….. do the project
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Internship
Field Visit
Web Interviews
Telephonic Interviews
Google Form
E-mails
Post
Social Media
Websites
Secondary Sources

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21. Outcomes …… its your baby
• Knowledge of research…. Survey
• Knowledge of concept
• Enhances critical thinking
• Analytical skills
• Foster innovation and creativity
• Interpersonal skills ….dealing with people
• Report writing skills
• Publications.
• Participation in research competitions ….. Avishkar
• Satisfaction of Contributing to trade..commerce…industry.
• Securing Job …. In case of exceptionally good project.
• Helping yourself in start up and self profession.
• Sense of pride and satisfaction.
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25. Guidelines In Choosing A Research Problem/Topic For Project
Work
• Problem should be specific narrow and not vague. It should be
limited in scope and not broad or vast.
• The subject matter must be within the reach of understanding
ability of the student.
• The subject for project must be capable of being completed within
time limit of 50 days.
• Data adequacy to be checked.
• If these tests are not satisfied by the topic, student should be polite
and firm to suggest a change in the topic.
• keep distance from vague topics - marketing strategy, market
potential, financial controls, financial risk management etc.
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26. Statement of Research Problem
• Research Problem
• Statement of Research Problem
Management Problem
Situations faced by management, important points to be considered
while decision making
External Environment- Competition, Substitute goods.
Internal Environment – Decreasing Productivity, increased labour
turnover.
Overall Scenario – Stagnant Sales, Decreasing Margins.
Statement of Research Problem
Out of entire range of problems/ situations, researcher selects a single
problem/ situation for study.
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27. Steps towards formulating research problem
Research Issue:
1. Ask as many W/H questions as possible towards research problem/issues.
2. Make a list of all possible research questions
3. Categorize questions on the basis of similarities in issues.
4. Prioritize questions judging need of attention
Statement of Research Problem:
Select appropriate set of category of research questions or a prioritized research question.
While selecting question for statement of problem:
a. Evidences against questions can be located.
b. Interesting and relevant
c. Question is manageable
d. Learn something new from answer of question.
Hypothesis:
Answer the research question(s) to get a statement of hypothesis.
Objectives:
Take it towards fulfillment of aims
Directs the data collection
Directs the data analysis.
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28. Example
1. Research Issue: Students passing through Indian educational
system are less employable.
2. Statement of research problem: only 5% of MBA’s are
employable and 3% take up entrepreneurship.
3. Hypothesis: Management education does not develop
qualities and competencies among management students to
seek entrepreneurship as a career option.
There exists significant difference in perceived employability
skills which contributes through syllabus and pedagogy,
employability skills important to get an employment.
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29. Instructions While Writing A Project Report
1. Use small sentences, use words known to you.
2. Language of writing – Tense – Use the past tense for
a) Citing findings of others (e.g., Nishikant found that…….)
b) Describing how you conducted the study (eg. A structured
questionnaire was developed and pre tested….)
c) Reporting specific past behaviors of your subjects (eg. Some of
the sample respondents were not readily available……)
3. Use present tense for
a) Presenting the findings of your study (eg. The factors which
consumers consider most in selecting brands are …..)
b) Stating generalizations (eg. One of the most important
conclusions to emerge from the world fertility study is that it is
feasible to conduct surveys based on strict probability samples in
most developing countries )
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30. Instructions While Writing A Project Report ..Conti ….
Gender
Do not use masculine nouns and pronouns when the content refers to both genders. The generic use of
‘man’, he, his and him to refer to both men and women is not only misleading in many instances
but also make the readers visualize and think of male persons. To avoid this confusion,
a) Use male pronouns when referring to males.
b) Use female pronouns when referring to females.
c) Use plural when referring to mixed group (eg. The individuals who display prejudice in their
personal relations….)
d) For the general explanation of statistics or tables use third gender.
• Do not use any short forms. All words must be written in long form and in full.
• Do not repeat same or similar information in different places. This happens when you do not know
what to write where and why.
• The matter to be presented to the teacher must be in perfectly organized manner. This means the
following aspects are taken care of –
i. The matter is organized in the form of chapters and is complete with preface, contents, appendices and
bibliography.
ii. The chapter number and chapter headings are given. They should be in a single line and in full capital and
underlined.
iii. Within the chapter appropriate sub-headings are given and underlined, and these subheadings are grouped
and sub-grouped properly and they are given proper capital or small alphabets or serial numbers or roman
figures to indicate their relative position or relationship or relative importance with each other.
• Do not write certain words unnecessarily in capital form.
• If the sentence is, to begin with a figure then, write the figure in words.
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31. Instructions Regarding The Typing of The Project Reports
And Their Submission
• Prepare the final draft in a neat and legible manner and get
it certified from the concerned teachers.
• Arrange typing immediately after they are certified by the
concerned teachers.
• The following instructions shall be strictly followed in
respect of typing of the project reports.
i. The paper used -A4 - executive bond sheet.
ii. Ink - Black
iii. Margin – 1.5” at the left and 1” at the right, top and bottom.
iv. Bordering or any type of decoration is strictly prohibited.
v. Spacing – 1.5 or 2
vi. Typing – Both sides of the page
vii. Three copies of the project report shall be typed.
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32. Project Report Viva Voce Examination
• 100 marks – 50 for project and 50 for Viva
• What is asked ??
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Upload the certificate………Executive summary
on LinkedIn.

33. 98 22 12 44 14
sarangbhola@gmail.com
Discussion
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