2. 1.
Brainstorm
How
do
you
want
people
feel
when
they
hear
the
name?
Write
down
the
most
important
words
on
a
paper.
3. 2.
Associate
Begin
associa:ng
and
arrange
the
new
ideas
around
the
word.
Hit
the
thesaurus
and
find
all
the
synonyms
for
your
words
and
phrases.
4. 3.
Associate
more
Find
more
associa:ons.
Figure
out
what
colors,
plants,
animals,
etc.,
relate
to
your
words.
5. 4.
Combine
Combine
associa:ons
from
one
list
with
the
other.
Play
with
combina:ons
of
various
words
and
par:al
words.
And…
don’t
judge
at
this
moment.
6. 5.
Reflect
&
prioriDze
Review
your
list
and
just
give
some
thought
to
each
name.
How
does
it
make
you
feel
when
you
hear
it?
Throw
out
any
that
just
don't
fit
and
make
a
priori:zed
list
of
the
rest.
out
of
the
senses
experiencebuzz
out
of
the
senses
added
imagina:on
cassowary
added
imagina:on
youmagina:on
platypus
youmagina:on
commonstory
turtle
zibra
powarm
box
of
ideas
experia:on
risk
passion
bumblebee
out
of
the
idea
zibra
himba
pink
ladybug
experia:on
herero
experiencebuzz
experidea
zybra
box
of
ideas
out
of
the
idea
the
innova:on
factory
bumblebee
idea:on
ifactory
zybra
passiona:on
sarafac:on
the
innova:on
factory
pink
ladybug
sa:nfac:on
sarafac:on
ideac:on
oxygen
factory
oxygen
factory
7. 6.
Communicate
Go
over
the
list
with
your
friends.
Let
them
reflect
on
how
each
name
makes
them
feel,
and
how
memorable
they
think
it
is.
Probably
they
will
come
up
with
new
associa:ons,
new
combina:ons
and
new
names.
out
of
the
senses
experiencebuzz
added
imagina:on
box
of
ideas
youmagina:on
bumblebee
zibra
zybra
experia:on
the
innova:on
factory
out
of
the
idea
sarafac:on
pink
ladybug
oxygen
factory
And
please
give
me
a
hand
in
this
process!
Don’t
hesitate
to
send
me
your
comments/
sugges:ons/
remarks/
preferences….
8. 7.
Vote
Don’t
only
go
for
the
name
you
prefer
the
most,
but
also
that
your
fellows,
friends
and
future
clients
prefer.
To
be
con:nued….
