88Mirrors: Block 4 Update
Spencer Holt, Sara Pollack, Roopesh Nair, Nilesh Savkoor

Business Model Canvas
Key Partners Key Activities Value Propositions Customer Customer
• Supplier networks • Ongoing authenticity • Search for people Relationships Segments
• Social networks of referrals and projects using • Brand advertisers, • Corporate media,
• Trade unions and • Marketing trusted social direct sales commercials
professional • Develop and network •
• Suppliers –self Motion pictures & TV
organizations maintain platform • Create profile & producers
service
• Drive traffic/customer projects • Musicians, music
acquisition • Promote your work
• Consumers – self
service video producers
• Give referrals • Short film,
• Build and leverage • Trade unions, New
professional orgs. documentary,
reputation & Independent film
experience New producers
Key Resources • Supplier – access to
Channels
• Platform • Mobile • Architectural
targeted cust base designers
• Customer data • Track and aggregate • Web
• Advertiser and • Social widgets • Graphic designers
all creative • Creative industry
supplier network professional activity (example Facebook)
• Trade unions and suppliers
as a feed • Fashion, Home
• Consumers, fun professional
organizations Interior Designers
gamified experience • Artists, Authors,
• Accounting, Legal, Writers, Performing
Financial services arts, Culinary Arts,
• Integrated etc
budget/payment for • Financial,
creative productions Accounting,
• Legal, Healthcare &
• Event management
professionals
Cost Structure Revenue Streams
• Customer acquisition costs • Customer data and access
• Platform development and maintenance • Premium social network service
• B2B transactions between customers and suppliers of creative projects
• Advertising
• Monthly subscriptions
• Supplier sponsored listings, Marginal %age of revenue, Brand advertising

Block 4 Overview
• Here’s What We Thought:
– That we would launch a business to match above-the-line and below-the-line talent in the
film vertical, despite a small market size, based on passion and a desire to execute on a
validated pain point
• Here’s What We Did:
– Got introspective and honest about why we were rejecting ideas
– Re-assessed other creative verticals and conducted 30 interviews
– Put out a new survey to further validate other verticals and to address willingness to pay (42
responses to date)
– Built an MVP with multiple iterations on functionality, copy and video
– Invited EarlyVangelists to offer feedback on the MVP (50 sign-ups to date)
– Designed a process for cataloging and processing feedback and for updating our MVP
• Here’s What We Learned:
– Other creative verticals have a need for a service like 88Mirrors
– Addressing other creative verticals will necessarily make the functionality of the site more
complex
– Willingness to pay could be an issue; need a fully functioning MVP to truly test (have now)
– Design and search functionality are critical to our target
• Here’s What We Are Now:
– “Facebook for Creatives”: a social network that helps Creatives connect, create and
collaborate
• Here’s What We’re Doing:
– Refining MVP based on initial feedback
– Launching Facebook/AdWords campaign to drive more traffic to MVP
– Soliciting additional rounds of MVP feedback from customers
– Asking for money

A Market for Other Verticals:
Survey Responses
Industry % Why do you work with same team on different projects?
Film 54% Best team possible for the job 29%
Music 14% Ease of existing relationships 71%
Advertising 43%
Publishing 11%
How do you typically find the talent you work with?
Performing Arts 21%
Introduction through a friend 86%
Fashion 4%
Graphic Design 25%
Culinary Arts 11% How would you characterize your access to creative talent?
Visual Arts 14% Limitless 0%
Architecture 7% Decent 29%
Other 21% Could be Better 71%
Not good 0%
Would you be willing to pay? How would you characterize your access to creative projects?
$14.99 per month 11% Limitless 0%
$150 per year 28% Decent 33%
Nothing - please tell us why 33% Could be Better 33%
Other amount - please tell us 28% Not good 33%

Minimum Viable Product
beta.88mirrors.com

Initial Feedback on MVP
1. Make site design friendly to appeal to Creative community
1. Minimalistic design, simple to use, rich functionality, enable artists to
promote self, stylized
2. Functionality
1. Trusted search value proposition does not come through @ first glance
2. Recommendations based on social graph is not clear
3. Project and people availability does not show up
4. Don’t know what to do after creating profile
3. Concept flow must be clear
1. The search result, in addition to (i) Location (ii) Availability (iii)
Recommendation from a trusted social network… should return (i) current
job and last two projects worked on (ii) follow feature
4. Registration and Payments
1. “sign in or registration” button does not appear asking for details and
credit card info.

Current Market Estimates
Industry Who we contacted Estimated # of
professionals
Film Bureau of Labor Statistics, 690,000
International Film Schools,
International Film
Commissions, YouTube
Partner Program
Music Bureau of Labor Statistics 240,000
Graphic Design and Artists Bureau of Labor Statistics 508,000
Chefs Bureau of Labor Statistics 942,000
Authors Bureau of Labor Statistics 281,000
Architecture (Lighting) IALD 1,000
Interior & Fashion Design Bureau of Labor Statistics 94,000
Performing Arts Bureau of Labor Statistics 118,000
Total of these targeted segments is 2,874,000 professionals.

Resource Assumptions & Income Statement
Year 1 Year 2 Year 3 Year 4 Year 5
Subscription Revenue (at $11 per month) $1,320,000 $3,056,297 $7,076,480 $16,384,719 $37,936,800
Advertising Revenue $410,625 $950,752 $2,201,348 $5,096,951 $11,801,363
Total Revenue $1,730,625 $4,007,049 $9,277,829 $21,481,670 $49,738,163
Software Development $600,000 $1,000,000 $2,000,000 $3,000,000 $3,000,000
Hosting $3,600 $7,200 $14,400 $32,400 $75,600
Operating Expenses $307,400 $505,653 $872,236 $1,453,137 $1,919,838
Interest and Tax $327,850 $969,517 $2,515,926 $6,701,370 $17,715,368
Net income $491,775 $1,524,679 $3,875,267 $10,294,762 $27,027,357

Revenue flows in 88Mirrors
Future Future
B2B partner Premium Services
Transaction fee Pay Per Use fee
MVP Future
Content Creator
Subscription fee
88Mirrors TM Ad payments
Ad Network (eg.
Google AdSense)
License fee
Licensed Development
Tools (eg. AWS)
Images of logos used for illustration and educational purposes only. Copyright reserved by original logo creators. VAZZU CONFIDENTIAL.

What We’re Doing Next
1. Talking to additional customer segments
2. Driving traffic to our site; increasing our
actual customers
3. Gathering feedback specific to its
functionality around the pain point
4. Engaging earlyvangelists at a higher level
(e.g. make them an offer to work with us)
5. Adding critical features to MVP in response
to customer feedback
6. Collecting fees for access to the beta
7. Refining revenue model assumption

Appendix

Who We Compete With
Creative
Social Networks
Communities
LinkedIn
The Idealists
Facebook
Behance.net
88Mirrors
Agencies and Trade Unions
PGA
The Creative Group
Top 3 Features The Idealists Behance.net Creative Group 88Mirrors
Search crew No Yes No Yes (Trusted search)
Discover/create projects Yes Yes No Yes (Trusted referrals)
Recommend your network No No No Yes

Hiring & Production Today
Wait to be found Accepted
Ask Contact Create Hire Find
Story
Friends Director Project Producer Funds
Rejected
Bid
No
No
Ask
Sound
Friends
IndieGoGo, Investor
Kickstartr Pitch
Title
Ask
Design
Friends
Post LinkedIn
Processing Scope
Effects change
Color LA411/ Seek Scope
Correction NY411 Crew Work
Calendar
Shoot
Google IMdb
Film
Docs
Location
Seek
Budgets Yelp
Supplier
Craft Svc Production
Excel Hub
Movie Craigslist
Magic Yelp
Yellow
Pages
Mandy Craigslist
Google
Notify It! Refer
crew Other
Ask projects Good
Friends reputation Ask
Friends
Good Ask
reputation More
Friends

DRAFT
88Mirrors: Minimum Viable Product
Launch schedule
Sept 15th Sept 23th Oct 13th Nov 24
Preliminary Low Fidelity website 1st rev of product Test & tweak beta version,
wireframes developed spec completed, Early Adopter review
Sept 10-30 market segment & biz completed
Sept 3rd model finalized
Customer Oct 3
Dev team interviews Oct 31
Update core search
kickoff
foundation of website Early adopters join.
Provide UE feedback
Implementation strategy
• Customer interviews with Early Adopters,
Mentor/Teaching team feedback, Nov 30
hypothesis validation
• Broad survey on LinkedIn Groups, FB, 88Mirrors limited
Twitter, other Media related sites
• Feedback synthesis, and feature
launch
prioritization
• Product development and fine tuning Oct 6th Oct15th Nov 10
Key Deliverables
• Survey results (prod/mkt fit assessment) Survey MVP feature Implementation
• Business model canvas updates launched development of MVP complete
• Product Specification
• Functional website, with interim commences 14
alpha/beta versions 88Mirrors Launch Schedule (Adv. Entrepreneurship)

Revenue Opportunity
We estimated our revenues by using our market data, our knowledge
about the existing services provided, and our best estimates as to the
price range and the amount of the market we can capture. These
are shown below as ranges and will be updated as we see how
much traction we can get.
Total Estimated Estimated Projected revenue
estimated price range market share
annual per unit in five years
quantity
Premium Social 2,874,000 $5-$20 2%-15% $3,448,000 - $103,464,000
Network Services customers monthly
Ad Revenue 6,294.06MM $5-$10 CPM 20-30% $6,294,060 - $18,882,180
pageviews
Total $9,742,060 - $122,346,180