Web 2.0 refers to the evolution of the World Wide Web toward more dynamic and interactive websites where users are able to share and collaborate on content. It emphasizes aspects like user-generated content, interoperability, and Web-based communities. Executives are increasingly using Web 2.0 technologies like blogs and social media to communicate with customers and encourage internal collaboration. Web 1.0 focused on static, read-only websites while Web 2.0 enables more writing and interaction between users in peer-to-peer environments. Popular uses of Web 2.0 include social networking sites, blogs, podcasts, targeted advertising, and services that scale with user contributions.

1. WEB 2.0 Change your world or the world will change you