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Social Media Forum - Summary
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Sara Van de Velde
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Summary of the theory mixed with the cases of the Social Media Forum
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Social Media Forum - Summary
1.
Social Media Forum
Sara Van de Velde 11/12/2009
2.
3.
There’snosuchthing as a
social media expert
4.
Social Media Expert?!
Expert = 10 yearsexperience
5.
Hop on!
6.
Result
7.
Planning! WhyBusinessesusesocial media?
Customerbehavior Feedback New ideas Advertising Expertise
8.
Sony Vaio
9.
10.
11.
12.
Sony Vaio 2008 30%
2009 75%
13.
14.
Target group
15.
Facebookfigures
16.
Facebookusers in Belgium
17.
“Facebook is for
old people finding old friends Netlog is for young people finding new friends”
18.
TalkingHeads
19.
20.
21.
Select the right
media to use
22.
Participate Contribute Demonstrate
Tools
23.
24.
25.
Solo Open Kitchen
26.
Exit Plan Knowwhenit’s
time to leave © saravdv
27.
Exit plan ©
saravdv
28.
To Do &
To do Not Be honest Be commited Do NOT useadspeak Do NOT useautomated tools Do NOT place tacticsbeforestrategy
29.
Microsoft Advertising The
Break up http://www.youtube.com/watch?v=D3qltEtl7H8
30.
Changeyourway of thinking
aboutadvertising & Givethem a story Dialogue
31.
Seeding
32.
Start seeding
33.
34.
35.
36.
measurement
37.
38.
Invitations sent by
the user
39.
Postson the wall
40.
Status updates
41.
Share a page
42.
Comments
43.
Likes
44.
Followers
45.
46.
conclusion
47.
Conclusion Listen Givethem
a story Keep the conversationgoing Exit plan
48.
http://www.youtube.com/watch?v=GA8z7f7a2Pk