PharmaCODE - Customer Relationship Management (CRM)software solution for pharmaceutical representative companies. PharmaCODE can help boost your business.

2. SoftDent
• Serving pharmaceutical market since 1998
• Privately held
• 25 employees
• Products:
• PharmaCODE – pharmaceutical CRM
• PharmaZOOM – Baltic market sales
• Foxus – e-Health
• Countries: Lithuania, Latvia, Estonia, Belarus,
Ukraine, Kazakhstan, Hungary, Serbia

3. Services
• Software development
• Support and maintenance
• Trainings
• Data provisioning:
• Market sales
• Customers
• Data management
• Hosting

4. Future vision
• PharmaCODE:
• Multi channel pharmaceutical CRM solution
• Expansion into new markets
• Foxus:
• Main daily tool for health care specialists
• Source of data required for pharma companies
• Expansion into new markets
• PharmaZOOM:
• Integration of new data sources
• Expansion into new markets
• Become main data provider for the pharma

5. PharmaCODE
Customer Relationship Management
(CRM)
software solution for
pharmaceutical representative companies

6. PharmaCODE
• Experience since 1998
• Covers pharmaceutical business specifics
• Customisation and flexibility
• Intuitive and easy to use
• Flexible operation mode
• Multilanguage user interface
• Custom development possibilities
• Support and maintenance

7. Leader in Baltic countries
PharmaCODE usage
among the
TOP50 pharmaceutical
companies*
in the Baltic countries
* According 2011 PharmaZOOM sales results

8. User roles
Head Office
Data Analysts
Managers
Sales Representatives

9. Functions
Data Customer
Management Segmentation
PharmaCODE
Activity Data
Planning Analysis

10. Data management
Customers
Activity
Expenses
Sales
Data Search

11. Sales
• Data sources:
• Company sales (based on wholesalers reports)
• Market sales (provided by SoftDent)
• Any external data source
• Sales analysis for various user roles:
• Customer/territory potential calculation
• Sales versus Target
• Sales and Activity comparison

12. Customer segmentation
• Flexibility:
• Compatibility with all existing models
• Easily adjustable to company needs
• Categories/segments:
• Indicated manually
• Calculated
• Imported from external data source
• Targeting based on segmentation results
• Target performance analysis

13. Activity planning
• Planning according to:
• Accomplished activities
• Targets and objectives
• Plans of other colleagues
• Additional reminders for: Future
• Target appointments Present
• Missed appointments
• Appointment overlaps Past
• Route planning

14. Data analysis
• Various combinations of data:
• Customers
• Activity
• Expenses
• Sales
• Target accomplishment evaluation
• Special reports for all user roles
• Flexible data analysis tools
• Custom report creation

15. Operation modes
Online PharmaCODE Offline PharmaCODE
Local
Direct connection database
Synchronisation
Internet
Mobile Server
PharmaCODE Direct connection
PharmaCODE
Database

16. PharmaCODE Mobile
• Key functionality on mobile device:
• Client information management
• Activity planning
• Activity reporting
• Reports
• Closed Loop Marketing (CLM) module
• Convenient user interface
• User location tracking possibility
• Supports most mobile devices

17. Benefits
• Constant access to data and functionality
• Time savings for:
• Activity planning
• Activity reporting
• Customer data search
• Increased sales force productivity
• Convenient additional data collection:
• Questionnaires
• Pharmacy monitoring (agreements, stocks and etc.)
• Orders
• Sales force location analysis

18. Supported devices
• Android phones / tablets:
• HTC
• Samsung
• Other producers
• Apple iPhone / iPad
• Other mobile devices with:
• 320 x 480 or higher resolution
• 3” or bigger screen
• GPRS / EDGE / 3G / Wi-Fi
• XHTML and CSS2 support
(Symbian, BlackBerry, Windows Mobile, Windows Phone 7)

19. PharmaCODE on iPhone

20. PharmaCODE on iPad

21. Location tracking analysis

22. CLM module
• eLibrary:
• Electronic content on tablet device
• Presentations, documents, videos, pictures and etc.
• Managed centrally
• Accessible for all users
• eDetailing:
• Content presentation to customers
• Automatically stored eDetailing statistics
• Integration with daily activity reporting
• Result analysis
• Analysis of data collected during content presentations

23. CLM process
Content preparation
•Content preparation
•Prepared by any service provider
Content
preparation
Content integration
•Content integration into PharmaCODE
•Performed by SoftDent
Content
Result analysis
integration Analytical tools preparation
•Custom reports according Customer requirements
•Created by SoftDent
Presentation
Analytical tools •Content presentation to customers
Presentation preparation •Fully Integrated with daily activity reporting
Result analysis
•Analysis of collected data
•Using prepared analytical tools

24. Support services
Software Software
Historical data Customer
configuration
preparation transfer specific data
and adoption
Installation Server User computers
Data Application
Trainings Representatives Managers
Administrators Administrators
Support during Development
Application Application
guarantee updates
and Consultations
maintenance
period modifications
Extra support Additional Specific
Database
training software
services administration
sessions development

25. Support services model
Level 1
Help Desk
Level 2
Application
Data Management Business Analysis IT Services
Administration
Level 3
Application Maintenance

26. Software migration
Your Current
PharmaCODE
Database
• Data migration from any format
• Retention of all existing data

27. Next Steps
Development
• New functionality
• Custom development
New modules
• Multiple PharmaCODE instances data analysis
e.g. KPIs calculation for multiple countries
• Integration with e-Health solutions

28. Contacts
PharmaCODE Project Manager
Nerijus Mockus
nerijus.mockus@softdent.lt
www.pharmacode.lt
SoftDent
Vytauto pr. 23
LT-44352 Kaunas
Lithuania
+370 37 424 734
+370 37 425 428
www.softdent.lt