Instantly & Visually Explore Big Data with Powerful Analytics Vincent Cotte, Product Marketing Manager South East Asia Pacific SAS Visual Analytics Event, Nov 28, 2012, Jakarta Indonesia

1. Instantly and Visually Explore Big Data
Improved decision making at the speed of right
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2. Ever been frustrated by lack of insight
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3. OODA LOOP FASTER, MORE ACCURATE DECISIONS
Act
YOUR
Orient
Decide Decide COMPETITIVE
MARKET ADVANTAGE
OPPORTUNITY Orient
Act
Observe
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4. THRIVING IN THE BIG DATA ERA
VOLUME
VARIETY
VELOCITY
DATA SIZE
VALUE
TODAY THE FUTURE
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5. STEPS TO CONQUER
BIG DATA
COMPLEXITY
TURN CHALLENGE INTO OPPORTUNITY
• 53% leverage half of their valuable data
• 24% believe vast amounts of important data
goes untapped
GAIN MAXIMUM VALUE FROM YOUR DATA
• SAS® Analytics + Powerful Visualisations +
Sharing
• High Speed Performance + Cost-Efficient
Scalability
Source: Economist Intelligence Unit 2011 Report, Sponsored by SAS, 2011
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6. OUR
PERSPECTIVE
Big Data is RELATIVE not ABSOLUTE
Big Data
When volume, velocity and variety of data exceeds an
organization’s storage or compute capacity for accurate
and timely decision-making
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7. Business Insight What if you could…
Sales and
Finance Operations
Marketing
Understand which key metrics Understand which key metrics Which skills you need to recruit
are driving your business are driving your sales in, to enable you to execute
performance your strategy
Predict future financial
performance How to optimise the
Which marketing channels are
deployment of staff to deliver
driving the business to you cost
on objectives as cost effectively
Which products, markets, and effectively
as possible
channels are adding value to
your P&L
Which sales teams are What factors are having the
Potential resourcing gaps performing well and the factors greatest impact on your ability
between available capacity and that lie behind their success to motivate and retain talent
forecast demand
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8. THE ANALYTICS LIFECYCLE
IDENTIFY /
FORMULATE
BUSINESS EVALUATE /
PROBLEM BUSINESS
MANAGER MONITOR DATA ANALYST
RESULTS PREPARATION
Data Exploration
Domain Expert Data Visualization
Makes Decisions Report Creation
Evaluates Processes and ROI
DEPLOY
MODEL DATA
EXPLORATION
IT SYSTEMS / DATA
MANAGEMENT VALIDATE SCIENTIST
MODEL TRANSFORM
Model Validation & SELECT Exploratory Analysis
Model Deployment BUILD Descriptive Analytics
Model Monitoring MODEL Predictive Modeling
Data Preparation
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9. BIG DATA AND
KEY CONSIDERATIONS
ANALYTICS
What if
Accurate
Granularity
Timely
Structured data
Unstructured data
Information management
“Big Data” Scalability
Mobile
High Performance Analytics
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10. FAST SMART MOBILE
ADMINISTER VISUALISE DESIGN SHARE
• In-Memory • Ad Hoc Analysis • Reports For Web • Native, Interactive
Analytic Platform • Data Discovery Or Mobile Reports
• Security • iOS, Android
• Monitoring
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11. FOR BUSINESS
• Explore all data and fuel insight discovery for competitive
advantage
• Accelerate analytic model development life cycles
Why SAS® exponentially
Visual Analytics? • Deliver insights anywhere, anytime to mobile colleagues via
the Web, Android tablets and iPad®
FOR IT
• Control governance
• Empower colleagues with easy access to all data
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12. ENABLES SIMPLY SMARTER BUSINESS INTELLIGENCE
SAS® VISUAL • Delivers approachable analytics across the enterprise
ANALYTICS • Offers self-service capabilities to gain immediate insights
• Supports IT data management and control
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