Slides from presentation from Suzanne Kavanagh, Partnership Manager at Creative Skillset, from the SYP seminar on How to Get Into Publishing at the 2012 London Book Fair.
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London Book Fair 2012 Society of Young Publishers Get Into Publishing seminar
1. How to Get Into Publishing
#GetIntoPub @sashers
Suzanne Kavanagh
Partnership Manager, Creative Skillset
2. Publishing in numbers
• 11,600 companies
• 88% employers <10 staff; 2% 100+ staff
• 194,650 people working in the industry
• 36% based in London; 14% in south east
• 28% managers & senior officials
• 67% >35 years old
3. Recruitment
• 21% from Creative Media industries
• 43% outside Creative Media industries
• 37% direct from education
• 13% had current vacancies
• 36% of these were hard to fill
• 51% graduates – 70% in books
• 35% has done unpaid work experience
4. Why skills matter
Platform neutral publishing
= multi-platform content and traditional ‘craft’ skills
API & App
Audio Brand Design & Video planning,
Non-linear Commissioning development, web
planning, producti management storyboard production &
narrative IP & Copyright optimisation
on & editing cross platform editing
Interactive
Radio Advertising Gaming Publishing Animation TV
media
5. Consequences of skills gaps
28% of employers report skills gaps
Consequences include:
•75% delay products
•49% lose business
•48% outsource work
•48% increase costs
•35% difficulty meeting quality standards
6. What are the skills gaps?
Sales & Leadership &
Finance
Marketing Management
Develop content
Technical Skills for multiple Business Skills
platforms
Skills Using
Multi-skilling Creative Talent Software
Packages
7. Help
Publishing National Occupational Standards
http://www.creativeskillset.org/standards/
Information on the publishing industry
http://www.creativeskillset.org/publishing/
Publishing careers information
http://www.creativeskillset.org/publishing/careers/
Careers helpline
http://www.creativeskillset.org/careers/
Skillset course search
http://www.courses.creativeskillset.org/
Skillset work placement guidelines
http://www.creativeskillset.org/companies/your_staff/placements/
Industry-backed social enterpriseOur vision is to help the creative industries be world beatingWe help achieve this by leading the UK creative industries’ skills and talent driveFirst a brief overview of context the industry is working in – 7 key issues:Growing consumption of digital productsProliferation of – sometimes – low cost substitutesIncreased competitionShifting dynamics in sales and marketingGrowing importance of digital platformsPricing and margin pressuresRights complexities