Luncheon talk 18 Feb 2016 by Nisagon Khongphaitoon, IBM Thailand

1. © 2015 IBM Corporation
C o r p o r a t e C I t I z e n s h I p 18.02.2016
Nisagon Khongphaitoon
Corporate Citizenship and Corporate Affairs
Professional

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From strategy to execution …………

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IBM – A Global Company
380,000+ employees
Clients in 176 countries
100,000+ Business Partners
Founded in 1911 (now 104 years old)
Headquarters in Armonk, United States
22 years of invention and patent leadership
(in 2014, 7,534 patents by more than 8,500 IBM inventors)
Ranked #5 Most Valuable Brand in 2015 by Forbes
(brand value $49.8 B)

4. © 2012 IBM Corporation
IBM in Thailand
Over 500 Business Partners
Received Garuda Insignia to signify outstanding
corporate citizenship in Thailand in 1986
Affiliated Companies
- IBM Solutions Delivery Co., Ltd.
- IBM Leasing Co., Ltd.
Established since October 30, 1952
Offices in Bangkok, Chiang Mai and Chonburi

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“We accept our responsibilities as a corporate citizen in community,
national and world affairs; we want to be at the forefront of those
companies which are working to make our world a better place.
- Thomas Watson, Jr., 1965
Corporate Responsibility – more relevant than ever

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• We identify and act upon new opportunities to apply our
technology and expertise to societal problems.
•We scale our existing programs and initiatives to achieve
maximum benefit.
•We empower our employees and others to serve their
communities.
•We integrate corporate citizenship and social responsibility
into every aspect of our company.

7. © 2012 IBM Corporation7

8. © 2012 IBM Corporation
Communities

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Innovation That Matters for the World:
IBM’s best technology and talent applied to critical societal issues
Critical Issues
• Employment
• Education
• Environment
• Health Care
• Disaster Response
• Cities
IBM
Technology
• Cloud
• Analytics
• Mobile
• Social Business
• Security
• Grid
Sample
Solutions
• Corporate Service
Corps
• Smarter Cities
Challenge
• On Demand Community
• Teachers Try Science
• Impact Grants

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C o r p o r a t e C I t I z e n s h I p
Portfolio & Case Studies

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IBM Thailand & Smarter Cities Challenge project
Chiang Mai:-
Smarter Health & Smart Agriculture
Chonburi & Pattaya:-
Smart Port & Public Safety
Khon Kaen:-
Smart Traffic & Education

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Grant Details
 Team of 5-6 IBM experts
 3 week engagement on a focused
topic, including evenings and
weekends
 Direct engagement with Mayor and
top city officials
 Strategic roadmap with actionable
recommendations
 Follow-up with connections to
other initiatives
Launched in 2010, the Smarter Cities Challenge is a major IBM grant program
designed to enable up to 100 cities around the world to utilize the time and expertise
of top-performing IBMers to become more vibrant and rewarding places for their
citizens to live in. Cities will also have access to a wide array of IBM resources
including City Forward, a powerful
new tool which allows cities to
analyze, compare and visualize
data across systems.
IBM Smarter Cities Challenge
Where we’re going in 2015
 Belfast, United Kingdom
 Buffalo, United States
 Burlington, United States
 Cape Town, South Africa
 Chennai, India
 Christchurch, New Zealand
 Copenhagen, Denmark
 Date, Japan
 Faro, Portugal
 Foshan, China
 Fresno, United States
 Gurgaon, India
 Jeju, Korea
 Khon Kaen, Thailand
 Knoxville, United States
 Kyoto, Japan
 Kyoto, Japan
 Lagos, Nigeria
 Lodz, Poland
 Makati City, Philippines
 Negeri Sembilan, Malaysia
 Pingtung County, Taiwan
 Porto Alegre, Brazil
 Québec City, Canada
 Reno, United States
 Richmond, United States
 Stavanger, Norway
 Trujillo, Peru
 Tucson, United States
 Valparaiso, Chile
 Vitória, Brazil
 Waterloo, Canada

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Ghana Nigeria
S. Africa
Egypt
Kazakhstan
Poland
Romania
Sri Lanka
Corporate Service Corps
Smarter Cities Challenges
Russia
Turkey
Malaysia
Indonesia
India
Thailand
Cambodia
Morocco
Brazil
Peru
China
Philippines
Kenya
Tanzania
Vietnam
Mexico
Colombia
Argentina
Chile
UAE
Bangladesh
Senegal
 Over 2,500 IBMers from 55 countries worldwide
 Sent to 34 countries
 850 Community assignments
Triple Benefit
 Leadership
development
for IBMers
 Pro bono problem
solving for
communities
 Expanded knowledge,
enhanced reputation
for IBM in growth
markets
IBM Corporate Service Corps

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effective:
22%
IBM Corporate Service Corps (2)

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IBM Thailand … Support to Thai Education & Community
IBM Service Science Management & Engineering (SSME)
- Partnered with 8 leading universities to develop service science curriculum
IBM Academic Initiative Partnership Programs with
more than 20 universities on IT Skills training
IBM Research Partnership with Ministry of Science and Technology for Collaboration
in key research areas
- Nanotechnology, Bio-safety, Grid Computing, Food Safety & Traceability
IBM KidSmart Program for Early Learning
- Kiosks embedded with interactive, computer-aided teaching and
learning activities
- Donation to over 100 schools nationwide
IBM ViaVoice for Children with Hearing Disability
- Donation to schools under the support of The Crown Princess Maha Chakri Sirindhorn
IBM HomePage Reader for Visually-Impaired People
- Donation to various not-for-profit organizations; e.g., Thai Association of the Blinds
IBM Teachers TrySceice
- Provide comprehensive professional development supports for 1,500 STEM teachers

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Early Childhood Education
 KidSmart Early Learning Program
STEM
 P-TECH
 TryScience
 MentorPlace
 PowerUp
 IBM/CSTA Computer Science
Resources
Literacy
 Reading Companion
Teaching
 Transition to Teaching
 Teachers TryScience * 2015
Systemic Reform
 Reinventing Education
Other
 University relationship
IBM Education Initiatives – K-12 programs

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• 471 lessons and 73 pedagogical strategies in 13 languages
• Project-based learning
• Social networking tools
• The integration of lessons with instructional supports
IBM Teachers TryScience

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High School
 Complete requirements to earn
high school diploma
 Receive individual support and
guidance
 Mentoring and internship
opportunities
Focusing on the best elements of high school, college & careers
College
 Opportunity to earn an
associate degree
 Attend college courses during
normal school hours
 Opportunity to continue studies
for 4-year degree
Career
 Participation in real work
experiences
 Exploration of various
careers through
internships, coaching
and mentoring
Pathways in Technology – early college high school

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IBM’s focus: Providing IT solutions to critical challenges
IBM Disaster Response efforts:
 9/11 attacks (2001)
 South Asia tsunami (2004)
 Pakistan earthquake (2005)
 U.S. Gulf coast hurricanes (2005)
 Peru earthquake (2007)
 China earthquake (2008)
 India flooding in Bihar State (2008)
 Haiti earthquake (2010)
 Chile earthquake (2010)
 Japan tsunami (2011)
Challenge: Infrastructure damaged or destroyed
 Technologies to re-establish and strengthen
communication
Challenge: Lack of coordination
 Systems to facilitate cooperation and
communication among multiple governments,
NGOs and corporations
Challenge: Critical needs
 Systems to manage logistics, urgent supplies,
personnel and funding
IBM Disaster Response – leveraging technology & skills

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 Recruitment/retention of talent
 Drive technology innovation:
cloud/business analytics
 Open new markets
 Socially responsible investment funds
 Increase brand value: media and awards
 #5 World's Most Valuable Brands in Forbs list 2015
 #1 by The Civic 50
 #1 by CERES
 #1 by Covalence
 #2 by Corporate Responsibility Magazine
 #2 - Top 100 Most Valuable Global Brands by BrandZ
 Top 50 Socially Responsible Corporations by Macleans
Magazine and Jantzi-Sustainalytics
 IBM India - Golden Peacock Award for CSR
 IBM Taiwan - Global Views Magazine's CSR award
100 years – of corporate citizenship have been good for business

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C o r p o r a t e C I t I z e n s h I p
Q & A
Thank you for the opportunity to share a few of
IBM’s exciting programs.