by Professor Alexander Paufler, Faculty, Management and Strategy, Sasin “Whether you are a rockstar, nurse or CEO you gotta be creative to lead.”

1. ©Dr.AlexanderPaufler, 2014Slide 1Donot quote orreproduce withoutpermission
Sustainable
Leadership
through Creativity
and Innovation
Prof. Alexander Paufler, PhD
Net Impact Bangkok - June 19, 2014

2. ©Dr.AlexanderPaufler, 2014Slide 2Donot quote orreproduce withoutpermission
Please
interact
with Q&A

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We
• need Creativity in
today’s world of
wicked problems
and messes

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Simple Problems
Problem and
solution known

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Complex Problems
Problem known,
solution not

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Complex Problem

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Complex Problem
Fuku
shima

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Wicked Problems
Problem unknown,
solution unknown

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Messy Problems
Several interacting
wicked Problem

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Wicked Problem

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Wicked Problem

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Wicked Problem

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Creativity
Is thinking
new things
“You need messiness and magic,
serendipity and insanity. Creativity
comes from time off and time out”
- Timothy Egan

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Creativity
There is a
learnable
structure

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Is doing
new things
Innovation

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Leadership through…

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Life Long Developing

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Listen
to the River

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Listen Management by Desking

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Listen Tea with Khun Alex

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Listen One minute = One hour
=

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The Innovator’s DNA

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Questioning
Break out of status
quo for new things

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Observing
“It is in the little things”

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Observation
Innovation by no problem

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Observation
Gag Innovation

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Experimenting
The 4 Ts

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Networking
Diverse backgrounds
for new perspectives

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Networking
“You become whom you
spend time with”
- Tom Peters

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Associating
Creativity is
connecting
the dots

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Understand your
Brain

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‘Feed’ your brain to focus
Neurons enter ‘files’ and connect
Innovators destroy ‘perceptions’
Trigger Ideas

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100 billion
neurons =
100.000.000.000

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Each connected with
10.000 others

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Fire up
and feed your
brain to create
many ideas

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Anything goes
Problems, stories, words,
numbers, articles, people,
concepts, pictures,
analogies,
business cards

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Analogy

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Analogy

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The brain is
our tool kit

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Brain Tactics

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Stress Management
Stress Relax
low
low
10%
40%
50%

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The Mix Fit
Stress Relax
low
low

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Ideation & Stress
Stress RelaxStress Relax
Questioning Observing Experimenting Associating
Networking Networking Networking Networking

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Expose Yourself
Examples
- Break out of the routine
- Experience new things
- Travel, read, communicate

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Note
Note
Note

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Scratch deep
for Ideas
• Newspapers, books,
ads, films,…
• own what you read
• read archaeologically
• read fat (OED)
Collect Ideas
© Dr. Alexander Paufler, 2013Slide47Do not quote or reproduce without permission

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Flexibility
Think detour - Do the opposite

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Straight View

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Different View

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Crisis

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Crisis Containers

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The 4 Ts
Toss, tinker, twist, tweak

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4 Ts

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smart “unlimited” edition 2004
4 Ts

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Equally popular with
hospital CEOs as with
secretaries.
Not seen as cheap car.
smart

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Connect the Dots
Integrate Contradictions

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Categorize in 1,2,3
Stress
1
0
‘Cloud – Category’
first vague idea,
first vague vision

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Category #2
Search
for

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Category #3
- Old files, notes
- Old concepts
- Old graphs
- Old clippings
- Old articles, films
- Old anything
- Old can be 1 min
Revisit:

61. ©Dr.AlexanderPaufler, 2014Slide 61Donot quote orreproduce withoutpermission
Here’s how: Book
2004
2013
2014

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John Lennon
‘Nowhere Man’
“After working five hours trying to craft a
song, he had nothing to show for it. ‘Then’,
Nowhere Man came, words and music, the
whole damn thing as I lay down”
Here’s how: Song

63. ©Dr.AlexanderPaufler, 2014Slide 63Donot quote orreproduce withoutpermission
Steve Jobs
Started the ‘typeface Renaissance’
After visiting a class in calligraphy he found it
“beautiful, historical, artistically subtle in a way
that science can’t capture”.
Here’s how: Type

64. ©Dr.AlexanderPaufler, 2014Slide 64Donot quote orreproduce withoutpermission
Oscar Wilde
“A writer is someone who has
taught his mind to misbehave”
Here’s how: Write

65. ©Dr.AlexanderPaufler, 2014Slide 65Donot quote orreproduce withoutpermission

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SWOT
Marketing Mix
Dynamic Capabilities
Brain Tactics
Porter 5
Analytical models or
goals serve as think
targets for our brain

67. ©Dr.AlexanderPaufler, 2014Slide 67Donot quote orreproduce withoutpermission
Thank You
I Questions