We thank you for your continued support of SCSM and look forward to your participation in our activities throughout 2014 and beyond.

1. 2013
YEAR-END
REPORT

2. Greetings from
After 2 years of establishment through the collaboration between Sasin and
the Corporate Responsibility & Ethics Association for Thai Enterprise
(CREATE), Sasin Centre for Sustainability Management (SCSM) is already
gaining traction in embedding sustainability management throughout the
Sasin curriculum, making a splash in corporate training/consulting, as well
as carrying out research on Sufficiency Economy Philosophy.
SCSM 2.0
We are engaging our growing network of sustainability-related business
professionals and organisations, students, professionals every month of
the year through various activities. Moreover, as part of the global network
of sustainability-minded business professionals, we also host the Net
Impact Bangkok Professional Chapter at Sasin, where we hold a monthly
luncheon meeting, featuring world-class speakers.
We are happy to share our second dynamic year with you in this year-end
report, and look forward to inspiring everyone in the pursuit of
sustainability; happy people, planet, and profits.
We wish you Happy New Year and look forward to engaging you in 2014!
Nick Pisalyaput
Director, SCSM
2

3. Contents
Introduction…………………………………..4
Sasin
SCSM’s core activities
Our Network
Curriculum Development at Sasin…….…..8
Corporate Training/Consulting …………..18
Research..………………………………….21
Outreach…..……………...………………..23
Net Impact Bangkok Professional Chapter
Conferences & Seminars
Community Engagement
Recognition………………………………...65
Contact us………………………………….67
3

4. Introduction
SCSM is a new unit at Sasin.
4

5. SCSM is 2 years old. Sasin is 31.
Sasin
Graduate Institute of
Business
Administration
is the FIRST
internationally
accredited business
school in Thailand.
5

6. SCSM’s Core Activities
CURRICULUM
DEVELOPMENT
CORPORATE
TRAINING &
CONSULTING
RESEARCH
OUTREACH
SASIN MBA/EMBA
CORE COURSE
ASSESSMENT &
FACILITATION
SUFFICIENCY
ECONOMY IN
PRACTICE
NET IMPACT
BANGKOK
PROFESSIONAL
CHAPTER
SASIN MBA/EMBA
ELECTIVES
STAKEHOLDER
ENGAGEMENT
STAKEHOLDER
RELATIONSHIPS
CONFERENCES &
SEMINARS
LEADERSHIP
PUBLIC
PERCEPTIONS OF
CSR INITIATIVES
COMMUNITY
ENGAGEMENT
SASIN EXECUTIVE
EDUCATION
CORPORATE
PROGRAMS
6

7. Our network
Globally connected, locally engaged
CSR Thailand
7

8. Curriculum Development
Embedding sustainability into the Sasin DNA.
8

9. MBA/EMBA/HRM Orientation 2013
At Sasin, MBA, EMBA, HRM classes kick off their
first year immersed in the concept of sustainability
management as an integral part of the business
school education.
The Sasin orientation in 2013 had the honor of
Keynote speaker CEO Lyn Kok of Standard
Chartered Bank (Thailand), who shared the
Bank’s overarching sustainability strategy locally
and globally.
Four panelists from various sectors gave an
introduction to sustainable business.
Robert Steele and SCSM ran a workshop to get
the students brainstorming sustainable solutions
for a social enterprise school in Phangga.
Keynote Speaker
Panelists
Busba Wongnapapisan
Regional Director
SE Asia
Tree Global
Kulvech Janvatanavit
Sustainability & Climate
Change Advisor
PwC Thailand
Thirawit Leetavorn
Senior EVP
Double A
Lyn Kok
CEO
Standard Chartered Thailand
Vichien Phongsathorn
President & CEO
Premier Group

10. Management Residential Program 2013
SCSM Director and Sasin alum Aj. Nick
Pisalyaput was one of the panelists at the
Management Residential Program for the
Sasin Executive MBA (EMBA) and Human
Resources Management (HRM) classes at
Adamas Beach Resort, Phuket on 24 May
2013.
The other panelists were Khun Vichai
Bencharongkul, President Benchachinda
Holding Co., Ltd. (EMBA 2012), Khun
Narudee Kiengsiri, President of Sasin
Alumni Association (EMBA 1988), and Khun
Kongpan Pramoj Na Ayudhaya, Vice
President, Sasin Alumni Association (MBA
2000). The moderator was John Carlos Da
Silva (EMBA 2012).
The EMBA and HRM 2013 classes also
visited Yaowawit School. To support
Yaowawit for the long term, SCSM assists
Sasin students who formed “Friends of
Yaowawit” as well as incorporates the
school as a social enterprise challenge in
the MBA 2013 orientation workshop and
Sustainability Management student project.
10

11. “Sustainability and Social Innovation” is a new
concentration for the MBA programme at Sasin
CORE COURSE:
Sustainability Management I
(Theory)
Stephen B. Young & Nick
Pisalyaput
• Doing Well by Doing
Good
• How to Be Good
• Asset Approach to
Business
• Measuring Asset Quality
• Reporting on
governance results
• Governance
ELECTIVES:
Sustainability Management II
(Practicum)
Nick Pisalyaput & SCSM team
Panel Discussions
1.
2.
3.
4.
Green Supply Chain
Energy Efficiency
Innovation for Social Impact
Aging Population
1.
Consulting assignment for a
company
Community project
Case study
Financial Planning and Governance
Nandu Nagarajan
Sustainability Reporting and
Analysis
Mark Finn
Student Projects
2.
3.
Leadership and Business Ethics
Sarote Phornprapha, Nick Pisalyaput,
Alexander Paufler
11

12. Sustainability Management Core Course
Panel Discussions 2013
Green Supply Chain
Energy Efficiency
Monday, September 16, 2013: 13.00 – 16.30
Wednesday, September 18, 2013: 13.00 – 16.30
Bill Marinelli
Owner,
The Oyster Bar
Bangkok
Charkrit
Direkwattanachai
Head of Public
Affairs,
Tesco Lotus
ML. Dispanadda
Diskul
Chief Development
Officer,
Mae Fah Luang
Foundation
Daniel
Koeppel
F&B Sales
Director,
Energaia
Kasemsri
Charoensiddhi
1st VP – MultiBusiness
Corporate Clients,
KBank
Naree
Phinyawatana
Director, SE Asia
Business
Development,
Atelier Ten
Nelson Yeap
Country President,
Schneider Electric
Peter du Pont
VP – Govt. &
Clean Energy
Consulting,
Nexant Asia
Innovation for Social Impact
Aging Population
Wednesday, September 25, 2013: 13.00 – 16.30
Wednesday, October 2, 2013: 13.00 – 16.30
Dr. Kongkiat
Kespechara
Founder,
Pensook
Dusit
Suksawat
Founder,
Flood Duck
project
Pongporn
Sudbanthad
Chairman,
Huaykwang
Community
Patai
Padungtin
Principal,
Builk Asia
Vichien
Phongsathorn
CEO,
Premier Group
Dr. Nipit
Piravej
CEO,
Bangkok
Healthcare
Dr. Renu Ubol
Physician,
Bangkok
Hospital

13. Sustainability Management Practicum
Student project partners
A case study on the Mechai
Viravaidya Foundation and directly
dependent
organizations
and
partnerships
to
provide
a
comprehensive picture of the current
situation and issues going forward.
Prepare a marketing plan around the
Health Care Assistant Diploma
Course,
represent
this
social
business to produce outstanding
elder care care-givers with high
quality holistic education.
Help with design and branding
development,
distribution
and
marketing strategy for Yaowawit
School's natural herbal products.
Assist EnerGaia with the go-to
market strategy for a Spirulina (high
protein algae) fettuccini.
Assess the needs and capacity of a
rural
community,
advising
on
possible financial products and
services.
Develop a strategic business plan for
cashew nut products, including
marketing and certification as well as
impact assessment on stakeholders.
Set the standard for ethical business
management at Sasin for the long
run as part of a student-initiated
leadership movement started after
the 2008 Financial Crisis.
Assess how much of the company’s
sustainability goals have been
achieved at the lodge and how
visible it is for the visitors.
Work with Sasin Building &
Compound
to
propose
and
implement green campus initiatives
to the Sasin community.
13

14. Sustainability Management Practicum
Student project partners
W2E
Make recommendations for the solar
rooftop business strategy for Premier
Products PCL, identifying key
success factors and stakeholder
needs.
Help Schneider Electric Thailand to
design, build and operate the most
efficient process and innovative
output for their Food & Beverage
customer through a “Green Initiative”
program.
Provide W2E, a company with a
9MW biomass gasification system
power generation plant in Prachaup
Khiri Khan, with an overall strategy,
feasibility
study,
stakeholder
engagement.
Re-evaluate the business viability of
educational
games/toys
by
InnovationThai Club, identify
cost-effective
production
and
distribution channels, and consider
business
sustainability
and
stakeholders.
Develop a strategic business plan for
bamboo
products,
including
marketing and impact assessment
on stakeholders.
Nang Lerng Community
Assessment
Assess risks and opportunities of the
Nang Lerng community, using the
stakeholder approach, and coming
up with strategies for environmental
and
waste management,
and
optimizing the socio-economic future
of the community through structured
management, business feasibility,
and creative participation.
14

15. Sustainability & Social Innovation Elective:
Leadership & Business Ethics
On 25, 31 October and 1 November,
SCSM contributed to Aj. Sarote
Phornprapha’s MORS D68 Ethics and
Executive Leadership class.
Aj. Nick Pisalyaput ran a workshop
originated by Babson College’s Professor
Mary Gentile called Giving Voice to
Values (GVV).
SCSM invited Dr. Sirilaksana Khoman,
Adjunct Professor of Economics at
Thammasat University and Academic
Specialist at the National Anti-Corruption
Commission,
and
Khun
Vuttiphol
Wanglee to give a lecture on the Thai rice
trade and corruption.
Dr. Sarote Phornprapha
Dr. Sirilaksana Khoman
Aj. Nick Pisalyaput and
Dr. Priyanut Dharmapiya
Dr. Alexander Paufler
Khun Vuttiphol Wanglee
Dr. Priyanut Dharmapiya, a lecturer on
Buddhist Economics and Sufficiency
Economy, was invited to give a lecture on
Mindfulness in Business Leadership.
Dr. Alexander Paufler, former MD of
Mercedez-Benz Thailand and now Sasin
faculty, also gave lectures on
anti-corruption.
15

16. Bangkok Business Challenge (BBC) 2013
The Bangkok Business Challenge (BBC)
is a business plan competition held yearly
at Sasin.
Teams from various business schools
around the world come to Sasin to
compete, presenting diverse business
plans from tech-driven innovations to
organic food delivery service.
SCSM Director Nick helped to advise the
organizers and create a sustainabilityoriented judging criteria. Nick’s efforts are
to embed sustainability considerations into
mainstream new ventures, regardless of
industry type.
Left: The winner
Right: The 99 second
pitch
Lower left: Sasin team
AGcerez
Lower right: Visitors in
Thai attire
Chief of Operations Alex was responsible
for recommending sustainability-focused
judges and briefing the judges on the
basics of sustainability.
Our Sustainability Manager Prae was a
co-commentator on Money Channel
during the semi-final rounds.
16

17. Sasin Executive Education:
Sustainability Workshops
Commissioned by Thailand’s Office of Civil Service
Commission (OCSC) through Sasin Executive
Education, on 30 July, SCSM provided a Government
Social Responsibility and Ethics workshop for the New
Wave ASEAN Leadership Program. Our workshop
participants were government officers from Thailand,
Laos, Malaysia, the Philippines, Myanmar, Vietnam,
Brunei, and Indonesia. The workshop was catered to
government officers to see a broader view of
sustainability and the importance of stakeholder
relations in governance. Some highlights included the
Buddhist principles of a righteous king and Sufficiency
Economy Philosophy, which are universally applicable
across cultures.
SCSM also ran sustainability workshops for Tesco
Lotus’s Thai suppliers as part of the Retail Academy
program on 16 March and 9 November, for the
University of Salzburg’s Executive MBA class on 2 May
2013 , and Taiwan’s National Chengchi University’s
Advanced MBA class on 25 June 2013.
17

18. Corporate
Training/Consulting
SCSM provides training workshops and consulting to
corporate clients
18

19. Our clients in 2013
Sustainability workshop for a global logistics
firm’s regional middle management meeting
for the first time.
The first sustainability report consulting for
Siam Commercial Bank.
Sustainability vision workshop for the
executive management of a new eco-lifestyle
shopping mall in Bangkok.
19

20. Sustainability Vision Workshops
Our sustainability vision workshops help corporate clients
clarify their mission and strategize their business for the
long-term.
Our clients included Thanya Shopping Park’s executive
management on 24 April and Geodis Wilson’s middle
management on 28 November.
20

21. Research
Connecting theory to business practice.
21

22. SEP Pilot Research Project
In 2013, starting with listed
companies in the SET50, SCSM
carried out a pilot research to study
the extent to which corporations are
aligned with the philosophy of
Sufficiency Economy and to study
the financial implications of
Sufficiency Economy.
Sufficiency
Economy
Philosophy
The significance of the project is
that it is the first research
summarizing performance
indicators to measure a firm’s
alignment with the Philosophy of
Sufficiency Economy using financial
data to study the implication of
Sufficiency Economy
22

23. Outreach
To promote sustainability in society at large, SCSM hosts monthly Net Impact talks + trips and participates in
various sustainability-related events in Thailand and abroad.
Net Impact Bangkok Professional Chapter Luncheon Talks and Trips
Conferences & Seminars
Community Outreach
23

24. Net Impact Bangkok
Professional Chapter
7 years at Sasin and going strong.
24

25. Professional Chapter
Since 2007, the Net Impact Bangkok Professional Chapter is run by
CREATE and is now co-hosted by SCSM. We host a luncheon meeting
every third Thursday of the month.
Net Impact is a society of Corporate Social Responsibility professionals,
students, and concerned citizens who come together to share best practices
and to help spread the CSR mantra to all corners of the business world.
Net Impact's mission is to improve the world by growing and strengthening a
network of new leaders who are using the power of business to make a
positive net social, environmental, and economic impact. With over 10,000
members affiliated to more than 300 student & professional chapters on 6
continents in 90 cities and over 150 of the world’s leading graduate schools,
a central office in San Francisco, and partnerships with leading for and nonprofit organizations, Net Impact enables members to use business for social
good in their graduate education, careers, and communities.
In
2013,
the
Bangkok
Professional Chapter has been
able to expand our network by
about 4,000 people through
partnership with the Sasin
Alumni Association.
About Net Impact globally:
Our global network of MBAs, graduate students and professionals includes a
diverse group of individuals who are:
•
•
•
•
•
•
•
Thought-Leaders for the future of business
Leaders in Corporate Social Responsibility
Social Entrepreneurs
Environmental & Renewable Energy Experts
Non-profit Directors
International Development Specialists
Socially Responsible Investors
For Net Impact membership information and application, please visit www.netimpact.org.
25

26. Luncheon Meetings
17 January 2013
“Enhancing sustainability in the
extractive natural resources sectors”
By Dr. John Grynderup Poulsen
Environmental Expert and Consultant
John shared with us how mining businesses
can maximize benefits to society, while
minimizing adverse negative environmental
and social impact.
View presentation
21 February 2013
“The Firm in the 21st Century”
9
By David Lyman
Chairman & Chief Values Officer, Tilleke & Gibbins
International Ltd.
David shared his life-long career experience
and thoughts on social values, the law, and
business sustainability.
View presentation
21 March 2013
“Everything you know about CSR is
wrong”
By Paradai Theerathada
EVP, Corporate Communications, TMB Bank
Paradai
presented
TMB's
brand
transformation and the dynamic Fai-Fah
project, TMB's CSR platform to empower
youth
from
lower
socio-economic
communities through art and life skills.
View presentation
26

27. Luncheon Meetings
16 May 2013
“Sustainable Food Production and Protein
Security – Is Spirulina the answer?”
By Saumil Shah
Managing Director, EnerGaia Ltd.
Saumil presented how Spirulina production
could be a significant part of the food security
answer locally and globally.
View presentation
30 May 2013
By Mohiuddin Babar
Mohi addressed crucial CSR issues and
discussed the collapse of garment factories
north of Dhaka that killed about 1,000 people
and injured over a thousand more.
CSR Consultant & CEO - BizCare Bangladesh
View presentation
“The Savar Tragedy in Bangladesh: A Litmus
Test for CSR?”
20 June 2013
By Peter du Pont
Peter described different business and
regulatory models for stimulating investments
in energy efficiency in buildings, factories,
and the transport sector.
VP Government & Clean Energy Consulting, Nexant
View presentation
“Energy Efficiency: A Sign of Personal Virtue
or an Untapped Business Opportunity?”
27

28. Luncheon Meetings
18 July 2013
“The Rice Mortgage Scheme: The
Real Story”
By Vuttiphol Wanglee
Assistant to Managing Director - Production, Chaitip
Khun Vuttiphol gave an industry expert
explanation on the pros and cons of the rice
mortgage scheme, corruption loopholes in
the system, and an overall perspective on the
rice subsidy program in the long term.
View presentation
16 August 2013
“Ampol Foods Triple Bottom Line
Operation”
By Saran Sewatadul
International Sales Manager, Ampol Food Processing
Khun Saran explained how his company
strategizes and operates a global food
company
by
benefiting
stakeholders
economically, socially, and environmentally.
View presentation
20 September 2013
“Employee Volunteer Programs:
Empowering Workplace Innovation”
By Hattaya Wongsaengpaiboon
Programme Manager, Asia Pacific Group, VSO
Hattaya brings corporate experience to the
development field where she has found her
passion. She addressed the benefits of
corporate volunteering; including staff
motivation, team spirit, employee retention,
as well as community impact.
View presentation
28

29. Luncheon Meetings
17 October 2013
“Leading Change for Sustainability”
By Robert Steele
Founder and Director, Systainability Asia
Robert shared some of the “secrets” of
successfully leading change for sustainability
within organizations and communities.
View presentation
21 November 2013
“Sustainability in Action, Better Paper,
Better world…Double A”
By Thirawit Leetavorn
Senior Executive Vice President, Double A
19 December 2013
“Embedding CSR in to Corporate DNA”
By Wirote Lackanaadisorn
Director of HR & Organization Development
Khun Thirawit shared with us Double A's
sustainability strategy and unique initiative of
the Khan-na Paper, an attempt to tackle
farmers' debt by providing extra income
through growing paper trees along the rice
paddies.
View presentation
Khun Wirote shared with us how a well
established
publishing
house/book
store/knowledge provider embeds corporate
social responsibility in the mindset and daily
operations of its workforce.
View presentation
29

30. Green Building Tour: Amari Watergate Hotel
Wednesday 13 February 2013
Energy efficiency can greatly reduce cost as well
as carbon emissions.
In 2011, Japan's New Energy and Industrial
Technology Development Organization (NEDO)
sponsored a 120 million baht energy efficiency
demonstration project at the Amari Watergate
Hotel through Chugoku Electric Power Co., Inc.,
which resulted in the savings of about 500,000
baht per month.
30

31. Visit TMB Fai-Fah
Saturday 23 March 2013
FAI-FAH is TMB's innovative CSR program aimed to
empower
youth
from
lower
socio-economic
backgrounds through the arts and building life-skills. It
is an inspirational platform for TMB volunteers,
customers and artists to work collaboratively with
community residents to improve and inspire their
communities on both a practical and aesthetic level.
On this trip we learned how a bank inspires youth to
Make THE Difference. www.tmbbank.com/fai-fah
31

32. Green Biz Tour: Visit to EnerGaia facilities
Monday 20 May 2013
URBAN JUNGLES DON'T NEED TO BE GREY
Healing cities one rooftop at a time, working in
partnership
with
forward-thinking
hotels,
business and building owners, EnerGaia is
transforming previously unusable rooftops into
urban farms that produce Spirulina, a proteinrich algae which consumes greenhouse gases
and offers healthy fresh food for the growing
population. www.energaia.com
32

33. Green Building Tour: Tesco Zero Carbon Store
Saturday 22 June 2013
Tesco Lotus goes green with a store in
Thailand that emits zero net carbon dioxide
(CO2) in its operations, using lower wattage,
LED lighting, solar farm, wind turbine, natural
refrigeration, biogas system, rammed earth
walls, and
rain-water conservation.
33

34. Social Enterprise Tour:
Visit to Huaykwang Community
Wednesday 31 July 2013
Over the past several years, public
and private agencies including Thai
and multinational firms have become
very interested in improving the
Huaykwang Low Income Community
by lending expertise and funding
support.
In this tour, we learned why the social
enterprise potential is fueling the
energy of collaboration between
various organizations locally and
internally,
covering microfinance,
health services, education, skillbuilding and design. The tour was
guided
by
Khun
Pongporn
Sudbanthad, a New York-based
architect and long-time supporter of
the community, as well as by the
President of the Cooperative, Khun
Mana Yimyai.
www.bangkokexperience.tumblr.com
34

35. Sustainable Farm Tour:
Visit to the Intelligent Farmer Project
Saturday 24 August 2013
The Intelligent Farmer Project is an initiative by the
University of the Thai Chamber of Commerce
(UTCC) to demonstrate His Majesty's New Theory
of integrated sustainable agriculture to farmers.
The project, also called “1 rai 1 saen”, is a 5 month
course for farmers to learn how they can make
100,000 baht/month through chemical-free farming
methods and a mindset of self-reliance.
Guided by Khun Adisorn Puangchompu, Advisor to
the Thai Chamber of Commerce and President of
the Intelligent Farmer Project, and his team, this
trip offered insights for long-term solutions to
various
issues
including
farmers’
debt,
environmental degradation, health risks from food,
price fluctuation to government subsidies.
The Intelligent Farmer Project is a solution not only
for farmers but to society as whole in terms of the
potential to produce quality food as preventative
medicine and strengthen Thai society through a
holistic approach from the ground up.
35

36. Green Building Tour: SCG HQ
Tuesday 24 September 2013
The Siam Cement Group Headquarters have older buildings that
have obtained the US Green Building Council Leadership in
Energy and Environmental Design (LEED) certification in the
category of Existing Buildings (EB).
The visit highlighted how and why the 100 year-old company
embraces international standards of sustainability.
36

37. Fair Trade Tour: Visit to Try Arm Factory
Monday 28 October 2013
Former Triumph factory workers fought to
maintain their livelihood by starting their own
lingerie brand after being laid off in 2009.
Try Arm today sells locally as well as in other
countries.
The visit took us into the empowered women’s
story and creative social enterprise.
www.tryarm.org
37

38. Cool School Tour:
Mechai Pattana School Pattaya
Friday 29 November 2013
Mechai Pattana School (Bamboo School in Buriram)
endeavors to promote environmental protection, poverty
eradication, philanthropy, integrity, democracy and gender
equality through hands-on learning for students and their
community. Students in Grade 10 come to live in Pattaya for 1
year to get exposure to diverse industry and cultural
experience.
On this trip we went to see a cool school in a beautiful resort
with an organic farm. www.mechaifoundation.org/school_birdsbees.asp
38

39. Biofuel Tour: Visit to Pig Family Ratchaburi
Saturday 14 December 2013
Have you ever seen or smelled a pig sty?
If you have, you'll know why people build pig farms
far away from civilization. You'll know why pig farms
are sometimes chased away from communities that
can no longer stand the impact of the animals on the
quality of life in the area.
Pig Family began as one of those farms, periodically
re-locating in response to community demand. One
farmer decided that there must be a better way, and
did his homework. He found a way to control the
smell and other waste, and to endear his farm to the
local community by providing jobs, food, and
electricity to his neighbors. Far from demanding him
to move on, the people in his village admire and
support the work of Khun Vichien and his relatives.
39

40. Conferences & Seminars
Knowledge exchange and networking.
40

41. ISIS Master Class
“Change for Sustainability” at ASU
Our Sustainability Manager Prae Piromya
attended the ISIS Master Class “Change for
Sustainability” on 13-15 February 2013 at the
Global Institute of Sustainability, Arizona State
University, USA.
Led by our affiliates Alan Atkisson and Axel
Klimek, the Master Class introduces the ISIS
Method and Accelerator Tools, which help
change agents to learn to work with
indicators,
analyze
systems,
develop
innovations,
and
plan
strategy
for
sustainability – and to lead others in the
process.
The Master Class also includes concepts and
techniques for coaching others to support
high-performance change.
41

42. Khon Thai Foundation – Business Ethics panel
On 3 March 2013, Director
Nick was a panelist at “The
End of Ethics”, a panel held
during the “Khon Thai Khor
Meu Noi” ("Thai people please
lend a hand") event at
CentralWorld. The event is
held by the Khon Thai
Foundation in partnership with
the Thai Health Organization
and other parties.
Also with panelists Sarinee
Achavanuntakul, M.L. Taya
Kitiyakara,
and
Sorachon
Boonsong, the discussion on
Thai society and business
ethics was both revealing and
intense,
with
active
participation
from
the
audience.
42

43. Compassion Symposium
Gen Y: The Y’s of Compassion
In a world engulfed in conflict and violence, calls for more compassion
have never been louder, but the question on everyone's mind is "What is
compassion?". The definition of compassion has never been more
disparate and individualistic, leading to a wide variety of approaches in
each individual's career and personal life. Nonetheless, we believe that the
world needs a more unified definition and approach in translating
compassion to action in order for the world to be a better place.
Founded by Director Nick as a Young Global Leader, the Bangkok Hub of
the Global Shapers Community (an initiative of the World Economic
Forum), co-hosted the “Compassion Symposium” for Generation Y (under
30s) with Sasin, Sasin Alumni Association (SAA), and the B. Grimm Group
on 9 March 2013 at Sasin Hall. Chief of Operations Alex and Sustainability
Manager Prae were two of the moderators.
The symposium aimed to kick-start the concept of compassion in
Generation Y’s work and life and to spark an internal dialogue of
compassion with every participant. The Symposium explored the dynamic
nature of compassion through keynote speeches and panels by thought
leaders and practitioners from a broad range of perspectives in Thai
society.
Look out for the for the next Compassion event at Sasin and join us in
2014.
43

44. Energy Seminars
On 8 May 2013, SCSM attended the
Roundtable Discussion on Financing
Energy Efficiency organized by the
Clinton Foundation, the Department of
Alternative Energy Development and
Efficiency, Ministry of Energy, and the
British Embassy Bangkok.
On 31 July 2013, Sustainability Manager
Prae attended “Innovative Business
Models and Financing Options for
Distributed Solar Power Systems”
organized by the Energy Research
Institute, the British Embassy Bangkok,
and the Department of Alternative Energy
Development and Efficiency, Ministry of
Energy.
44

45. Sustainable Marketing towards AEC - Tourism
On 6 June 2013, the Sasin Alumni Association
(SAA), together with Thansettakij and Marketeer
magazine, hosted a free seminar, “Sustainable
Marketing towards AEC -Tourism” at Sasin.
Khun Suwanchai Ritthirak, Advisor of Tourism
Authority of Thailand (TAT), was the keynote
speaker of the seminar. After the keynote
speech, distinguished guest speakers in the
travel industry such as Khun Piyaman
Tejapaibul, President of Tourism Council of
Thailand (TCT), and M.L. Hathaijanok Kritakara,
General Manager of Corporate Affairs at Accor
Asia Pacific Corporation, were invited to share
their
opinions
about
Thailand
tourism
opportunities in the ASEAN Economic
Community (AEC).
Sustainability Manager Prae Piromya and Khun
Chaiwat Wanishwattana, Executive Editor of
Thansettakij Newspaper, moderated the panel
discussion.
45

46. The 2nd National Director Conference 2013
“Board Leadership Evolution”
The Thai Institute Of Directors (IOD)
held its second National Director
Conference 2013 “Board Leadership
Evolution” at Plaza Athenee Hotel on 9
June 2013.
Former
Prime
Minister
Anand
Panyarachun was the opening keynote
speaker.
Our Honorary Co-Chair Prof. Stephen B.
Young was invited to be the closing
keynote speaker.
The 2012 results show that the Rights of
Shareholders and Disclosure and
Transparency categories earned the
highest average score of 88%. On the
other hand, the Role of Stakeholders
and Board Responsibilities categories
received the low average scores of 65
and 63%, respectively
For more info, see link.
46

47. AACSB International
Sustainability Conference
Chief of Operations Alex Mavro
attended the AACSB
International Sustainability
Conference
on 23-25 June 2013 in
Washington DC, USA.
Representing Sasin at this
conference, SCSM was able to
strengthen our acquaintance with
the state of play in the
sustainability management
education field.
Sasin is comparatively advanced
in our movement to incorporate
social issues into business
instruction. Two secondary
incentives to attend were to find
allied organizations with which to
network, and to promote Sasin.
One contact made was with the
UN Principles for Responsible
Management Education (PRME).
47

48. SERD CSR Conference 2013
On 3-6 June 2013, SCSM attended the CSR
Conference held by the Society For Education &
Research Development (India) at the Ambassador
Hotel, Bangkok.
The conference aimed to provide a common platform to
corporates, government agencies, NGOs, civil society,
academics and others to share their challenges,
aspirations and experiences in CSR and sustainable
business.
Research papers presented included topics such as
climate control, work life balance, philanthropy, and
social impact.
Some notable presentations include keynote speaker
and Advisor to Coal India Ltd. Dr. Rajiv Kumar Garg’s
“Coal Mining and Sustainability: Case Study from Coal
India Ltd.”, Sandra Lucas’s “Mining and Human Rights
Why Education is The Answer” and Mohammad
Mostafijur Rahman’s “The Future of CSR and
Responsible Investment”.
Some participants:
Click below to watch a
great vdo on human rights
48

49. SVN Trip to the Intelligent Farmer Project
On 3 Aug 2013, SCSM joined
a trip organized by the Social
Venture Network (SVN) to the
University
of
the
Thai
Chamber
of
Commerce’s
Intelligent Farmer Project.
The presenter was Khun
Adisorn Phuongchompu, CEO
of Suica or the watermelon tshirt brand, which has a
beautiful resort-like factory
setting,
amazing
energy
efficiency, and great social
impact and outreach. He has
also been very involved with
the University of the Thai
Chamber of Commerce on
demonstrating the King's New
Theory sustainable agriculture
to farmers.
49

50. Global Leader Talk: Leadership and
the Professional Code of Conduct
Through SCSM’s collaboration with Standard Chartered Bank (Thailand),
on 5 July 2013, Sasin welcomed Sir John Peace, Chairman of Standard
Chartered PLC, to a “Global Leader Talk” with Sasin students, alumni and
guests. Sir John Peace also serves as the Chairman of Experian Group
Limited, Burberry Group PLC and has served as the Chairman of
Standard Chartered PLC since July 2007. Sir John was knighted in 2011
for services to business and the voluntary sector. After welcome remarks
from Sasin’s Director, Professor Toemsakdi Krishnamra, Sir John gave a
presentation on "Being a Responsible Company" and then answered
questions about his career and the future of the banking industry. Dean
Outerson, Sasin’s Head of Marketing and Communications, was the
moderator for the discussion.
50

51. Food Ingredients Asia:
CSR/Sustainability Panel
On 11 September 2013,
Chief of Operations Alex was
a
panelist
on
CSR/Sustainability at the
Food
Ingredients
Asia
conference.
He joined two other panelists
Michael Guss, Founder &
Executive Director at Harvest
Partners Limited, and Khun
Chaiwat Srivalwat, Managing
Director of TIPCO.
51

52. Asian Forum on Corporate
Social Responsibility (AFCSR)
On 25-26 September 2013, the Sasin Centre for
Sustainability Management (SCSM) participated in the
Asian Forum on Corporate Social Responsibility
(AFCSR) at the Grand Hyatt Nusa Dua in Bali,
Indonesia. Hosted in different cities in Asia by the Asian
Institute of Management (AIM), the Forum is the largest
annual conference on corporate social responsibility in
the region.
Our Chief of Operations, Alex Mavro, was a co-speaker
with Prof. Nieves R. Confesor, Core Faculty, Asian
Institute of Management in the session “Practical
Approaches to Implementing Social Solutions and
Social Innovations in High Risk Areas”.
The discussion explored challenges and experiences in
operations whose heavy footprint industries are often
located in remote areas with high risk due to the limited
access to infrastructures and institutions providing
security, personal safety and social order.
Our SCSM booth welcomed participants from all
around the region. We also attended a memorial dinner
for the late Prof. Felipe Alfonso, Founding Executive
Director of AFCSR.
Top: Alex at a panel, Left: Our booth,
Right: David Grayson’s tribute to Prof. Fil Alfonso
52

53. CRT Academic Retreat
Sasin hosted the Caux Round Table Academic Retreat for CSR
thought leaders on 8-9 October and, in collaboration with the
Thai Chamber of Commerce and the Thailand Development and
Research Institute, a conference on 10 October, and a Global
Dialogue on 11-12 October in Bangkok Thailand.
These three participatory events were planned to write and
publish a Declaration for a New Global Capitalism which will be
presented subsequently to the United Nations.
The task of the special retreat is to consider a draft declaration
of common principles providing global guidance for sustainable
prosperity. The draft as approved by retreat participants will be
presented to the conference for its consideration and ratification.
The discussions also drew upon the important contributions to
CSR theory and practice made by His Majesty the King of
Thailand, recommendations taken from Theravada Buddhist
practices which function as a sophisticated form of risk
management.
View the statement in the October edition of Pegasus here.
53

54. Global Dialogue on
Sustainable Development
Organized by the Caux Round Table (CRT), Thailand Development Research
Institute (TDRI), and the Thai Chamber of Commerce (TCC), the 2013 Bangkok
Conference: Global Dialogue on Sustainable Development was held on 10
October at Centara Grand, CentralWorld.
This was the first time for a sustainability conference to take place in Thailand and
the Southeast Asian region to include more than 1,000 experts, CEOs, academics
and community leaders from around the world. Coming together in one day to
share experiences in sustainability issues, notable participants included Dr. Gayle
C. Avery (Macquarie Graduate School of Management, Sydney), Michael J.
Sandel (Anne T. and M. Bass Professor of Government, Harvard University),
Harald Bergsteiner (Founding Director, Institute for Sustainable Leadership), M.L.
Dispanadda Diskul (Mae Fah Luang Foundation), Dr. Teerakiat Jaroensettasin
(Child and Adolescent Community Mental Health Service in Colchester, England),
and our Honorary Co-Chair Stehpen B. Young (Global Executive Director of the
CRT) who read the closing summary statement agreed to by all the leaders of
each breakout session at the conference.
A draft Declaration for a New Global Capitalism was presented and ratified. The
Declaration will be presented subsequently to the United Nations.
View the press conference on 9 September
View Steve Young on the Nation TV
View interview with Dr. Sirikul Laukaikul on Krungthep Turakij
54

55. CRT Global Dialogue
The Caux Round Table Global Dialogue takes place a different
city around the world each year. Through SCSM’s affiliation,
Honorary Co-Chair Stephen B. Young and Global Executive
Director of the Caux Round Table, it was held in Bangkok for the
first time on 11-12 October 2013 at the Royal Navy Convention.
The participants of the Global Dialogue worked on the
Declaration for a New Global Capitalism, which is planned to be
presented to the United Nations as a way forward for
sustainability.
The 60 participants included thought leaders in economics,
governance, sustainability, and religion from 15 countries
covering every continent.
For more information on the outcome of the three conferences
on 8-12 October 2013, please see www.cauxroundtable.org.
55

56. Lecture at Grenoble
On 15–22 October 2013, Chief
of Operations Alex Mavro was
invited
by
Dr.
Patrick
O’Sullivan,
Professor
of
Business Ethics and Academic
Director
of
English and
Transcontinental tracks at
Grenoble
Ecole
de
Management,
France,
to
lecture in an optional final year
course
“Corporate
Social
Responsibility in the Global
Economy” in the Master in
Management programme.
56

57. Sustainability in University Rankings
On behalf of Chulalongkorn
University,
Chief
of
Operations Alex attended
the
conference
“Sustainability in University
Rankings: a new proposal
in rankings” on 21 October
2013 at Ca’ Foscari
University of Venice in
Venice, Italy.
This was a one-day series
of
presentations,
and
workshop as part of an
initiative
to
encourage
incorporating
relevant
indicators into university
sustainability reporting and
rankings in order to help
spread
a
sustainable
perspective throughout all
academic institutions.
57

58. The Net Impact Conference 2013
Have you ever been in a room with 3,000
like-minded people who want to create
positive change through the power of
business? Have you ever seen conference
attendees with their own reusable water
bottles? Have you ever listened to more than
2 inspirational business people per day for 3
days straight and have the chance to
exchange business cards with them? The
Net Impact Conference 2013 in San Jose,
CA on 24-26 October is one of the best
events I’ve ever attended.
Whether it was the opening keynote, a
breakout session, the visual presence of the
corporate sponsors, there was a lot of
emphasis on the following ideas.
• Profit Without Pollution
• Business is Power for Change
• Leadership for Change is needed
Prae Piromya
Read my full blog on the conference here.
Top: Campbell Soup CEO Denise Morrison,
Left: Tom Shoes CEO Blake Mycoskie, Right: Kiva Founder Premal Shah
58

59. International Sustainability Conference
and the formation of SEASN
Per the advice of Chulalongkorn University
Vice
President
Khunying
Kalaya
Tingsabadh, on 29-30 October 2013,
Director Nick attended the International
Sustainability Conference 2013 in Penang,
Malaysia organized by the Centre for
Global Studies, Universiti Sains Malaysia.
At this conference Aj. Nick was involved at
the formation of the South East Asia
Sustainability Network (SEASN) and in
helping to draft the initial charter of the
Network. Each Southeast Asian country
was given 2 seats on the advisory board.
For Thailand, Chulalongkorn University
was selected to represent academia, and
CREATE was selected for non-academia.
59

60. TU100 panel:
Social Responsibility as the Engine for Growth
On 9 November 2013, Sustainability
Manager Prae Piromya was invited to be
a panelist on “Social Responsibility as the
Engine for Growth” in the course TU100
Civic Education at Thammasat University
Faculty of Economics (English program).
Moderated by Asst. Prof. Dr. Nitinant
Wisaweisuanand and Assoc. Prof.
Sukum Attavavutichai, Prae joined two
other panelists; Anchalee Manonukul,
Senior Researcher at National Metal and
Materials Technology Center (MTEC) and
Alan Archpiraj, Managing Director of Chill
Chill Capital.
60

61. Community Engagement
Dialogue and impact.
61

62. Village Governance Workshop
In cooperation with the Political Development Council
(PDC), the Corporate Responsibility & Ethics
Association for Thai Enterprise (CREATE) and the Caux
Round Table (CRT) supported community governance
workshops in Roi Et and Prachuab Khirikhan provinces
in 2012 and 2013.
The workshops introduced the Buddhist principles of
leadership Thosapit Rachathamma (10 Virtues of a
Righteous King) as ethical standards for good
governance at the village level.
The principles provide a base for responsible
community governance towards long-term socioeconomic development.
In 2013, the workshop was carried out on 18-19 June at
Tambon Dongsing, Tambon Neu-Mueng, Roi-Et, on 18
May at Ampur Hod, Chiangmai, and on 13 December at
Ampur Maesuai, Chiangrai.
62

63. Thailand Blueprint 2020
In March 2013, Sustainability
Manager Prae was invited to
join the Policy Design Lab, a
workshop for a vision for
Thailand.
The workshop was carried out
by Thai Social Enterprise
Office (TSEO) and former
Leads from Helsinki Design
Lab, an organization that
helped government leaders
see the “architecture of
problems”, assist decisionmakers to view challenges
from a big-picture perspective,
and provide guidance toward
more complete solutions for
“strategy design”.
Chairman Surin Pitsuwan, Kuang Apaiwong Foundation
www.thailandblueprint.org
HDL is closed but you can view interesting archives at www.helsinkidesignlab.org
63

64. New Voices Dialogue
Nick and Prae have been
invited to join the New Voices
Dialogue since 2012. It is
hosted by the Centre for
Humanitarian Dialogue, which
aims to provide a dialogue
platform for differing views in
Thailand about the last few
years of political unrest and
social changes and also going
forward.
As professionals in the area of
sustainability
management
and also as Thai citizens, we
bring long-term thinking and
the importance of stakeholder
relations as well as good
governance to the table.
64

65. Recognition
Humbling and motivating.
65

66. The 4th Asia's Best B-School Awards:
Best Sustainability Professor
From among hundreds of nominees in
various categories, our Chief of Operations
Alex Mavro was selected by the CMO
Council in Singapore and honored in the
Fourth Annual Asia's Best B-School Awards
as Best Professor in Sustainability in 2013.
The awards ceremony took place on 31
July at the Pan Pacific Hotel in Singapore.
The Asia’s Best B-School Awards, hosted
by the World Education Congress, with the
CMO Council as Strategic Partner and
Stars of the Industry Group as research
partner. These awards go to Individuals and
Institutions
who
have
demonstrated
excellence and the ability to set an example
by being a role model of exemplary
leadership. They are individuals, often
quietly in the background, who are building
their organizations through demonstrated
leadership, innovation, academic/industry
Interfacing – all important aptitudes of the
next generation of leaders.
66

67. Contact Us
We’ve moved!
Visit us on the 3rd floor at Sasin, room 303, newly renovated.
Like us on Facebook.
Check out presentations, videos, upcoming events on our website.
See you at our Net Impact talks and trips!
67

68. We look forward to hearing from you!
Prof. Toemsakdi Krishnamra
Stephen B. Young
Honorary Chair
Honorary Co-Chair
Nick Pisalyaput
Alex Mavro
Director
Chief of Operations
Prae Piromya
Ratchada Sungkeetanon
Sustainability Manager
Administrator
SCSM@sasin.edu
www.sasinsustainability.org
SasinSustainability