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A World Class Website
for a Small Town
Saskia Videler for UX Antwerp
It’s me again!
In this talk I will share…
• My experiences in a project that is 

100% Content focussed & Customer centered
• Lessons lea...
Classic approach
Development
Prep
Content
Finale
Design
Classic Approach
Development
Prep
Content
Design
Deve
lopm
ent
De
sig
n
Deve
lopm
ent
Deve
lopm
ent
Zzzz
…
FinaleFinale
Co...
Content Centered Approach
Development
Prep
Content
Live!
Design
The Process
Analysis
Audience
Run a business in
Zandhoven
Live and / or work
in Zandhoven
Enjoy Zandhoven
as tourists
Content & Structure Analysis
Top Tasks Analysis
Besides data, you also get such an
amazing view on the way the visitors’ path
through the website.
Strategy
Content Guidelines
Build
Final fase (ongoing)
Next steps:
• Test
• Iterate
• Lauch
• Test
• Iterate
Benefits
• Clear briefing
• Less corrections
• Right focus
Cons
Process can take a little
longer
Satisfaction Curve
Time
classic approach
content entered, customer focussed approach
UserHappiness
Don’t forget:
• You need a Captain Content
• Start the Content Processes asap
• Create a Content Style Guide
• Content isn...
Thank you!
I would love to hear your thoughts and questions!
Post them here or contact me on Twitter: @saskiavideler
My we...
A World Class Website for a Small Town
A World Class Website for a Small Town
A World Class Website for a Small Town
A World Class Website for a Small Town
A World Class Website for a Small Town
A World Class Website for a Small Town
A World Class Website for a Small Town
A World Class Website for a Small Town
A World Class Website for a Small Town
A World Class Website for a Small Town
A World Class Website for a Small Town
A World Class Website for a Small Town
A World Class Website for a Small Town
A World Class Website for a Small Town
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A World Class Website for a Small Town

Slides of my talk at UX Beers / UX Antwerp about the content centered, customer focussed approach for the website of the city of Zandhoven, Belgium.

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A World Class Website for a Small Town

  1. 1. A World Class Website for a Small Town Saskia Videler for UX Antwerp
  2. 2. It’s me again!
  3. 3. In this talk I will share… • My experiences in a project that is 
 100% Content focussed & Customer centered • Lessons learned • Some important reminders for your next web project
  4. 4. Classic approach Development Prep Content Finale Design
  5. 5. Classic Approach Development Prep Content Design Deve lopm ent De sig n Deve lopm ent Deve lopm ent Zzzz … FinaleFinale Content
  6. 6. Content Centered Approach Development Prep Content Live! Design
  7. 7. The Process
  8. 8. Analysis
  9. 9. Audience Run a business in Zandhoven Live and / or work in Zandhoven Enjoy Zandhoven as tourists
  10. 10. Content & Structure Analysis
  11. 11. Top Tasks Analysis
  12. 12. Besides data, you also get such an amazing view on the way the visitors’ path through the website.
  13. 13. Strategy
  14. 14. Content Guidelines
  15. 15. Build
  16. 16. Final fase (ongoing)
  17. 17. Next steps: • Test • Iterate • Lauch • Test • Iterate
  18. 18. Benefits • Clear briefing • Less corrections • Right focus
  19. 19. Cons Process can take a little longer
  20. 20. Satisfaction Curve Time classic approach content entered, customer focussed approach UserHappiness
  21. 21. Don’t forget: • You need a Captain Content • Start the Content Processes asap • Create a Content Style Guide • Content isn’t King, the Audience is.
  22. 22. Thank you! I would love to hear your thoughts and questions! Post them here or contact me on Twitter: @saskiavideler My website, for more info, references and more contact options: thedutchess.be (in Dutch)

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