1. The Taste of India

2.  Amul (Anand Milk Union Limited), formed in 1946, is a dairy
cooperative movement in India.
 It is managed by Gujarat Co-operative Milk Marketing
Federation Ltd. (GCMMF).
 AMUL is based in Anand, Gujarat and has been a sterling
example of a co-operative organization's success in the
long term. The Amul Pattern has established itself as a
uniquely appropriate model for rural development.
 Amul has spurred the White Revolution of India. It is also
the world's biggest vegetarian cheese brand.
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3. 3
 Amul Butter
 Milk Powder
 Ghee
 Amul Cream
 Cheese
 Paneer
Chocolates
Shrikhand
Ice cream
Nutramul
Milk
Amul Kool

4. RAW MILK
Dried
Skimmed Milk
Powder
Packaged Milk
Ice cream
Beverages
Condensed
Ghee
Butter
Cream
pasteurization
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5.  AMUL is well known for its innovative hoardings. Find below a
few:
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6. • Largest food brand in India
• High Quality, Low Price
• World's Largest Pouched Milk Brand
• Annual turnover of US $3 billion
• Highly Diverse Product Mix
• Robust Distribution Network
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Weakness…
• Risks of highly complex supply chain system
• Strong dependency on weak infrastructure
• Alliance with third parties who do not belong to the organized
sector

7. • Penetrate international markets
• Diversify product portfolio to enter new product categories
• and expand existing categories like processed foods,
chocolates etc
Threats…!
• Competitors - Hindustan Lever, Nestle and Britannia
• Still competition from MNCs in butter
• Growing price of milk and milk products

8. Amul – Product Portfolio in Graph
100%
80%
60%
40%
20%
0%
But t er Ghee
Chocolate Drink
Cheese
Sweets
Ice Cream
chocolate
Milk Powder
Market Shar
e
Market share
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9. THANK YOU