Facebook is about Posts, Likes, Shares, and Comments, right? “It’s no Rocket Science.” But, do you feel why some posts go viral on Facebook while yours don’t?

1. 5
Facebook
Marketing
Tweaks

2. Facebook is about Posts, Likes, Shares, and
Comments, right?
“It’s no Rocket Science.”
But, do you feel why some posts go viral on Facebook
while yours don’t?

3. Do you feel the
need…….The need for
Successful Facebook
Marketing for your
Hotel?

4. “ Luck”
Not Required
Luck has nothing to do with
how your posts are doing.
But, What you post, What
time do you post, what
words you use, has.

5. “Why do you need
Facebook Marketing
for your hotel in the
first place?”

6. “Motherload of Traffic”
But, how do you get people to click on your Facebook
Postings?
Because of

7. “Facebook is Evolving”
It is Tapping in on Consumer Psychology. How?
Here’s How:
The ‘Birdie’ tells me, Facebook tracks your connections
closely. It will pick the two closest allies you have on
Facebook. It will create a new face, which you might find
familiar. It will help Facebook sell well.

8. Buddy 1 Buddy 2
+

9. The Facebook Page

10. Keep your
Buddies
Close! Or
may be Not

12. Case Studies

13. The KHYBER HIMALAYAN RESORT &
SPA

14. About-The KHYBER
• The Khyber Himalayan Resort & Spa is a bastion of luxury and
elegance.
• Established in 2012 in Gulmarg,the resort is built in a style true to
the architectural heritage of Kashmir and has gained a niche for
itself in short span of time.

15. Facebook-Result User Engagement

16. Facebook

17. Facebook-Result
• 57% increase in fans.
• 1.8k people talking about it on daily basis on Facebook.
• Reach of more than 1.5 lac.
• The three months (quarter) data speak of the volume

18. “Tweak it Up”
Just by making few tweaks,
you can drive more Traffic
and get more clicks to your
postings.

19. “5 Tweaks”

20. “Call to Action”

21. Use Images with Call to Action
Buttons.
Images with call to action button
receive 14% more
clicks.
Did you know that images within the posts are clickable?

22. “Image Color”

23. What Image colors get most clicks? It isn’t about one color but
multiple colors.
But, the color that works for me might not work for your
website.
Generally, images in high contrast get more clicks. For
Facebook images use:
Blue, White, and Grey colors.
You get 20% more clicks when you use these colors in
the images

24. Which Image will you click?

25. “Headline Length”

26. Did you know headline length affects your click-through rate
at Facebook ?
“Posts with 80 characters or less get 66% more
engagement and 15% more clicks.”

27. Examples:
“Posts with 80 characters or less get 66% more engagement and 15%
more clicks.” (A great Shot)
Or
Why ideal length for blog headlines tends to be the ideal length for
Facebook headlines? Find it out here. (A spoiler Alert)

28. “Time, Date, and Frequency”

29. Your posts on Thursdayand Friday are
likely to get 3.5% more clicks. While posts on Monday and
Wednesday get less engagement and clicks. The frequency of posts
depend on your branding objectives.

30. Just like Cricket, ‘Timing’ is everything.
Posts at different times have
different results: Posts at 1.00 P.M
(IST) generate more shares and posts
at 3.00 P.M (IST) generate more
clicks.

31. “Make it a Little
Personal”
“It’s Good to Break Rules
Sometimes”

32. What you’ve got here is failure to
communicate. Go ahead and make your
audience’s day. Add a personal touch to your
posts. This may be a small tweak, but it gets
you 8% more clicks.