1. Why Shifting To Digital Era is Necessary for Business
Prepared By
Satria Kwa

2. Gartner Survey of More Than 2,900 CIOs Reveals Shift Toward Platform
Thinking (Gartner symphosium/Itxpo 2015, October 4-8 in Orlando)
1. Leading businesses must shift to platform thinking in terms of their :
1. Business Models
2. Delivery mechanisms,
3. Talent and leadership
2. Why do we need to shift ?
1. To survive and thrive according to a global implication of DIGITALIZATION play out
2. It is becoming clear that HARDCODED BUSINESS and OPERATIONAL MODELS will not suffice and we need a more
ADAPTABLE APPROACH is required.
3. According to Gartner symposium :
1. The worldwide survey gathered data from 2,944 CIO respondents representing more than $ 250 billion in CIO IT budgets
in 84 countries in BUILDING THE DIGITAL PLATFORM : 2016 CIO AGENDA, represents the most comprehensive
examination of digital business opportunities and threats and CIO strategies to address them.
4. CIO expects digital revenue to grow from 16% to 37% of the total revenue in the next five years (start from 2015).
5. In Public sectors, CIOs are predicting a rise from 42% to 77% in digital processes/digital revenue and it is expected to be a
significant aspect of achieving competitive advantage and differentiation using Information and technology.
6. “We are now in the ERA of digital business, with many companies REIMAGINING (new concepts) their business and operating
models based on digital capabilities” (said Dave Aron, VP and Gartner fellow). “Businesses and government agencies are
looking less like fixed “systems” and more like platforms. A Platform provides the business with a foundation where resources
can come together – sometimes very quickly and temporarily, sometimes in a relatively fixed way – to create value.”

3. Gartner Survey of More Than 2,900 CIOs Reveals Shift Toward Platform
Thinking (Gartner symphosium/Itxpo 2015, October 4-8 in Orlando), CONT.
Graham Waller, Research VP at Gartner said :
1. “Leading economists have noted the increasing prevalence (kelaziman) of PLATFORM business models, where multiple
networks of stakeholders bring value to each other by exploiting network effects”
2. “Technologists have long recognized the power of PLATFORM approaches to information and technology architecture.
What is new is that PLATFORM DYNAMICS are being applied to create VALUE in ALL ASPECTS of the BUSINESS”.
Those PLATFORMS are as follows :
1. Create a BIMODAL DELIVERY PLATFORM
In 2014, Gartner said that it is essential to have two modes of IT, and ultimately of the entire business, to deal with
BOTH PREDICTABLE AND EXPLORATORY WORK. Two years later, the 2016 CIO survey found that almost 40% of CIOs
are on the BIMODAL journey, with the majority of the remainder planning to follow in the next three years.
1. The evidence is that building a mature bimodal platform results in much better digital strategy performance.
2. And, the survey data suggests that one of the worst things a CIO can do is to delay bimodal, that means those who
are planning to move toward bimodal, but have not taken steps yet, came out worst in terms of digital strategy
performance.

4. Gartner Survey of More Than 2,900 CIOs Reveals Shift Toward Platform
Thinking (Gartner symphosium/Itxpo 2015, October 4-8 in Orlando), CONT.
Those PLATFORMS are (cont.) :
2. Evolve the TALENT PLATFORM
According to the survey, 65% of CIOs believe there is a talent crisis in the world, and yet there is surprisingly little talent
innovation. Since virtually all stakeholders recognize the issue of talent as the biggest barrier to success, Gartner
believes that talent must also be treated as a platform.
1. “it is time to think of talent as a platform and innovate with it. CIOs must look at digital talent beyond the
boundaries of the enterprise”
2. “innovative talent management opportunities abound and include getting closer to universities by helping define
and deliver courses and projects, performing reserve mentoring and implementing job rotations. CIOs should also
think of their partners as extensions of the talent pool.”
3. Build a LEADERSHIP PLATFORM
The survey found that nearly 40% of CIOs are the leaders of digital transformation in their enterprise, and more than
30% are the innovation leader. The result show that CIOs are being given the opportunity to lead digital transformation,
they must adapt :
1. Adapt their leadership style to exploit platform effects in leadership,
2. Building a network of digital leadership inside and outside the enterprise.

5. Gartner Survey of More Than 2,900 CIOs Reveals Shift Toward Platform
Thinking (Gartner symphosium/Itxpo 2015, October 4-8 in Orlando), CONT.
Summary :
1. “Not all businesses and government agencies are becoming platform businesses in terms of industry dynamics, either
today or even in the near future”
2. “however, to remain competitive, all businesses need to understand and exploit platform effects throughout the
business. If platform effects are not considered in any aspect of the business – such as LEADERSHIP, TALENT OR DELIVERY
– this represents a bottleneck in the enterprise’s ability to deliver, attract and retain talent, and to ultimately be
perceived by customers as adding value. CIOs must build a plan to evolve all layers of their business’s digital platform.”

6. 6 Reasons to shift Your Offline to Online Business in
Digital Era

7. Background to Take your business Online

8. 1. You Can Easily Do It Yourself !
1. You can use a web publishing platform for
example : WIX to allow you to easily CREATE
YOUR OWN WEBSITE and enjoy ALL THE
BENEFITS THE INTERNET has to offer SMALL
BUSINESSES.
2. Hundred of beautiful WEBSITE TEMPLATES
are ready for you to choose from and all of
them can be customized to fit your business’s
needs.
3. Your own business website CAN BE ON THE
WEB TODAY.

9. 2. You Get to Extend Your Reach
1.Ongoing success rests on your Capability to constantly bring in
NEW CLIENTS
2.Reaching thousands of people by using traditional marketing
methods is VERY EXPENSIVE and UNRELIABLE
3.Going online means you can reach more people than you ever
imagined while PAYING LESS for EXPOSURE – and you can even
TRACK RESULTS.

10. 3. You Have More Versality (Kepandaian dalam banyak Hal)
1.There is lots of room for experimenting on the internet.
2.Any PROMOTION, BANNER, CALL-TO-ACTION can be measured
for EFFECTIVENESS AND IMPACT.
3.A website is a dynamic organism and can you edit, update and
readjust your content as you go along

11. 4. You Catch Clients on the Go
1.In case you haven’t noticed, mobile internet is gaining more and
more strength as a market.
2.Mobile search of local listings is expected to overtake PC search
in 2015.
3.To get a piece of that pie, your site should have a mobile
optimized View.

12. 5. You Get More Referrals
1.The internet has a magic instrument called LINKS, that can be
shared by ANYONE – with EVERYONE.
2.When people want to recommend your business to a friend,
sharing a link is so MUCH EASIER than WRITING DOWN an
address on paper.
3.Not to mention the chances of someone clicking on a link are
much HIGHER than EXPECTING them to SHOW UP somewhere
based on WORD-OF-MOUTH.

13. 6. You Get to Be Social
1. Once you start establishing an online presence, you get
to utilize one of the most powerful platforms for
business promotion available today : SOCIAL
NETWORKS.
2. Facebook, twitter, instagram, linkedIn and Co. are all
integrated into people’s daily lives in such a way that
they rely on these networks for relevant and useful
information.
3. If your business is mingling (berbaur) in the social
media world, your are guaranteed to get more
exposure (keterbukaan peluang bagi business anda)

14. Thank You