6. Comparative utilities of competitive brands
How well the product match to their personality
Aspects of functionality
7. When you pitch or a sale , you have to project your product as
having all the required features and a distinguishing appeal
that others lack.
8. Creating a climate for a sale to take place is as much important
as the product development or setting up the distribution
channel.
9. Sale doesn't take place in isolation. Deliberate and sustained
effort must be made to keep the the attention of the target
group on your product brand.
10. Attention is built through dispersion of your message across
your target group and their consistent engagement with the
brand
12. • Incentivized sales schemes
• Cross promotion/ facilitatory tie ups
• Associating with programs that prospective customers
participate in
• Increasing visibility at concentrated prospect clusters
• Espousing public causes
• Interest group activation
• endorsement by existing customers and highlighting it
across regional media
• Test marketing
13. INCENTIVIZED SALES SCHEMES
This is the most common method of sales promotion where
sales growth is tried to be achieved through incentivizing
customers, that is creating an incentive for customers for
purchasing the product whether through a price discount, a
bundled gift or facilitating the sales process through easing
procedural formalities
14. CROSS PROMOTION
This is a method where a reciprocal benefit is
ensured for both the parties through alignment of
their sales promotion goals. Higher demand for one
product acts as a catalyst of proportionate increase
of demand for the tied up product increasing its sales
volume.
15. STRATEGIC VISIBILITY
There are events and occasions where members of
your target group congregate, not for commercial
purposes, but as responsible citizens committed to
cultural and social causes. This programs gives
you an opportunity to forge a bond with them by
expressing solidarity with their cause.
16. There are certain areas where the comparative
density of the target consumers is high than other
areas. Those areas need to be identified and
intensive sales promotion activities carried out to
draw attention, interest and enquiries for your
products.
17. ESPOUSING PUBLIC CAUSE
Image of an organization is now is more or less
shaped by its perceived commitment to a public
cause. People with the knowledge of an
organization’s social commitment tend to have an
inclination to be associated with its products and
services than an organization that operates only
with a profit goal.
18. INTEREST GROUP ACTIVATION
Groups whose business interest is tied with
promotion of products of your category could be
activated to drive support for your products.
Manufacturers and retailers of auto accessories
could be made to promote your brand on the
promise of a reciprocal recognition or promotion of
their products.
19. User’s endorsement is another key method that not
only buys credibility for your product, but also
trigger a desire to purchase it. Events could be
organized where users are invited to endorse the
product and this has to be highlighted to draw the
attention of a wider audience.
20. TEST MARKETING
This is a method where potential customers are to
be invited to experience the joy of using your
product and recommend it. . This will provide them
a first hand feel of the features and functionality of
your product. Their accounts could be recorded
and used for promotion activities later.
21. DIGITAL ENGAGEMENT
With rapid rise in internet users, the web has
become a critical touch point to know and woo the
customers. Attention of people could be engaged
through various applications and games custom
developed for the promotion of your product. Users
experiences and product endorsements could be
shared across a large audience, a fraction of
which could be potential customers.
22. As sales is not a result of a static strategy and
depends overwhelmingly on the changing market
dynamics, promotion strategies ought to be
changed from time to time and in synch with the
changing perception of the customer about a
products usefulness for satisfying his fast changing
needs.
