“Do Facebook ads work?” Short answer: You bet they do! We’ve seen firsthand the tangible business benefits of using Facebook ads to target the right customers, raise brand awareness, and drive new and repeat business. Register now for: 9 Reasons Why Your Business Should Advertise on Facebook (And How to Do It Right!) “I don’t have much to spend on advertising.” Even if you’re the very best at what you do, you still need to get the word out. Facebook is ideal for businesses who WANT and NEED a cost-effective and totally transparent (as in measurable) mechanism for raising awareness and driving sales.

1. www.divaconsultant.com

2. About Diva Consultant
Our mission is to supply the strategies, tools, and information to help Local Businesses succeed in this dynamic,
growing space! We share our experiences and the experiences of other seasoned pros to help you:
Find more clients faster and with less effort
Structure your marketing packages for maximum profit
Create recurring revenue that rolls in whether you make it to the office or not
Use the right tools to automate work, minimize administration and reduce overhead
Outsource work so you can free up as much of your time as possible
Manage your business for efficiency, profitability, and fun!
Why do we do this?
We are passionate believers in the power of entrepreneurship to change the lives of individuals, families and
entire communities. We believe that entrepreneurs and the businesses they create and operate are the economic
engine of the world.
More than that, owning a business provides the sense of accountability, pride of ownership, and sense of dignity
that makes people and communities stronger. This is our way of contributing to the entrepreneurial dream!

3. Intro
If you’re anything like the rest of the modern, internet-
connected world, you’ve spent more than a little time on
Facebook!
And even if you haven’t, you are well aware of it and the
incredible impact it’s had on how people interact.
Even more, you’ve probably heard a story or two about a
business that has experienced wild success from marketing
on Facebook.
Well that’s what this report is all about.
We’re going to cover nine important reasons why you should
be advertising your business on Facebook, and how to do it
right!

4. Why Facebook?
• 1.23 billion active users
• Unparalleled reach
• Unparalleled targeting
You have all kinds of options for you in terms of marketing,
obviously, so why should you invest your time and energy
and money on Facebook?
Well, the first answer is that there’s now over one billion
users on Facebook which is roughly a fifth of the world’s
population.
So no matter who you are trying to reach...across the world
or in your backyard...they are on Facebook!
But more important than reach is Facebook’s incredibly
exhaustive and precise targeting options. You can show your
ads to exactly who you want to see them...and nobody else.

5. 20:00[Number of hours the average American user spends on Facebook each month]

6. That’s 40 minutes the average
American spends on Facebook
every single day…

7. demographics +
psychographics +
behavior
Andyoucantargetthembasedon...
Combinedtogetherandyouhavethemostpowerful
advertising optionavailable!

8. Location!
Oh,anddon’tforget...
Advertisearoundtheworld,oronlywithin5minutes
ofyouroffice.YoucandobothonFacebook.

9. But we’re just scratching the
surface! Let’s dig a little deeper...

11. 1. Reach
• 51 percent of Internet users
• Over 1 billion people daily
• Huge number of every demographic
• Spending increasing time on Facebook

12. 2. Precision targeting
• Location (ZIPs, area code, etc.)
• Age and birthday
• Education (e.g. Michigan State class of ’05)
• Demographics
• Interests
• Relationship status
• Buying behavior

13. 3. Cost control
• Advertisers (you) control how much you
spend for each campaign
• Budgets can be very low
• Better targeting = less wasted spend

14. 4. Cost efficiency
• Precision = efficiency
• FB’s measurability means you can
keep driving down your cost per click
• Dollar for dollar, there’s no better way to get
the word out with relevancy

15. 5. Simplicity
• Great UI makes setup a breeze
• Much easier than Google AdWords
• No PPC experience required

16. 6. Interests targeting
• Target people who have already shown
interest in particular topics and products!
• Display ads to the people who are most likely
to be interested in your product or service
• Customize your ad so it’s more appealing to
the audience you’re trying to reach

17. 7. A/B testing
JohnWanamakerfamouslysaidthat ‘Halfof hisadvertisingwaswasted...hejust
didn’tknowwhichhalf.’WithFacebookads,it’seasytotestandknow!

18. 8. Social proof
•SOCIAL PROOF IS POWERFUL STUFF!
• 68% of FB users say a friend’s referral would
increase their chances of purchasing
• Facebook ads are easily ‘liked’ and shared,
giving you the benefit of social proof
• You can advertise to ‘friends of fans’ to
leverage social proof

19. 9. Mobile targeting
• Mobile traffic has surpassed desktop
• 30% of purchases are now made from
mobile devices
• Facebook is a VERY popular mobile app
• Reach your prospects on the go!

21. Take State Bicycle
Company as an example.
Theysell messengerbikes thatcostseveral
thousandsofdollars...that’sasmallniche!

23. •Fans of specific products
•That listen to certain music
•And live in certain cities
•With certain incomes
Bytargeting...
They’ve beenabletofindandprofitablyselltotheirexact
targetaudienceatacostthatwouldbe impossible viaany
otherformofadvertising!

24. Brendan’s Irish Pub and
Restaurant
Located intheincredibly competitive Southern
Californiarestaurantmarket.
Orhowabout...

26. •Build a list of over 3,000 fans before
they ever opened their doors!
•Continue to market to them using
contests, theme parties, and weekly
specials.
Theywereableto...
Asaresult,they’vebeen packed andprofitable fromthe
daytheyopened theirdoors!

27. These are just two examples of
the power of marketing on
Facebook! Now let’s look at...

29. Create an awesome page!
• Make it visually appealing
• Include freebies and offers if appropriate
• Be ready to engage
• More engaged fans means you can more
fully leverage FB’s advertising capabilities

30. Do your research
• Take advantage of targeting!
• Use Facebook Audience Insights to find
targets to pursue
• Research your audience to get their
demographic makeup (even if you think you
already know)
• What other websites and brands do they
frequent?

32. Target very specific audiences
• Women
• Professional
• Ages 30–35
• Lives in Bay Area
• Drives a Toyota
• Likes Oprah

33. Tell them what to do
Include a clear action you want
your audience to take in the
body text of your ad
– “Learn more”
– “Join us”
– “Click here”
– “Enter your email address”
– “Buy now”

34. Appeal to self-interest
Highlight any benefits, sales or
similar specials that your
business is offering

35. Use eye-catching imagery
Always:
– Uncluttered
– Evocative
– NOT STOCK
– Relevant
Consider:
– Close-ups
– White background
– Branded

36. Track your results
• Keep your eye on your analytics!!!
• Look for a solid click through rate
(≥ 0.02%) or try a different approach
• Use built-in reporting to refine your targeting
• ALWAYS SPLIT TEST!

37. Show restraint
• Facebook doesn’t want you to stick out like a
sore thumb
• People aren’t necessarily in a buying mind-
set…be gentle with them
• Focus on the longer term “conversation”

38. Don’t give up too easily
• Does your ad stink? (Be honest)
• Does your image stink?
• Have you split tested?
• Facebook advertising has worked for almost
every industry at this point – it’s about having
the right strategy

40. Call or Text 301-589-3919
If you have any questions or need help we are here for you. If you decide to contact us, via
phone, text or email, someone will call, text , or you’ll get an email within 48 hrs. Text is much
faster.
Contact Us Today!
You can reach us by phone/text at 301-579-3919 or by email at
Saundra@divaconsultant.com.