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Winning Deals with Design Thinking

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New Evolved Approach to Win Deals using Design Thinking Consulting

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Winning Deals with Design Thinking

  1. 1. Winning Deals with Design ThinkingSaurabh Kaushik (saurabh.kaushik.in@gmail.com)
  2. 2. Design Thinking – Innovation Views
  3. 3. Customer Requirement Development – Evolution Traditional Approach Evolved Approach Needs Responding to stated requirements Uncovering unstated needs Problems Addressing problem statements Discovering hidden problems Opportunities Fixing offerings to existing systems Exploring new Opportunities Ability to re-envision Customer Requirements toAbility to re-envision Customer Requirements to Create New Customer ValueCreate New Customer Value Discovering Value Creating New ValueCreating New Value
  4. 4. Creating New Value with Design Thinking Inspiration ImplementationIdeation Requirement Development Solution Development To Focus onTo Focus on New / Revised Requirements New Customer Value
  5. 5. Requirement to Winning Proposal Requirement Development through Design Thinking New Opportunities Hidden Problems Unstated Needs Proposal addressing new requirements spec New Customer Value Creation New/Revised Specifications of Requirements Winner Deal
  6. 6. Requirement Development through Design Thinking Consulting
  7. 7. References ● http://sidlaurea.com/2012/09/30/service-design-meets-futures-thinking/ ● http://www.amazon.com/Innovation-Management-Framework-Marco-Cigaina-ebook/dp/B00HDXWRNK#reader_B00HDXWRN ● http://www.business2community.com/strategy/bringing-design-thinking-to-your-sales-cycle-0458111 ● http://www.ideo.com/images/uploads/thoughts/IDEO_HBR_Design_Thinking.pdf ● https://dschool.stanford.edu/groups/k12/wiki/17cff/Steps_in_a_Design_Thinking_Process.html
  8. 8. Happy Winning with Design Thinking Saurabh Kaushik (saurabh.kaushik.in@gmail.com)

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