Digital Marketing Training Agenda

www.digitalmarketingexperts.ca
DIGITAL MARKETING EXPERTS

Training Agenda
‐ What is your goal for promoting your business online?
‐ Keywords
‐ What is content and how can you use it to grow your business?
‐ Where are you sending your customers?
‐ Marketing goals, objectives, tactics
‐ Which social media marketing tool works for your business?
‐ Social Media best practices
‐ Online Customer Review

Chapter 1:
What is your business goal?

What is your goal for promoting your
business online?
These are common online business goals:
- Sell a product online
- Promote a product or service online
- Ask users to book a meeting
- Use the website as a business card to showcase
who you are and what are your capabilities
- Offer an incentive only through the website

Set your goal
Do you want to drive visitors to your website,
generate more foot traffic to your store or
restaurant, or gather emails for a newsletter?

Identify your target
‐ What do they care about most?
‐ What are their problems?
‐ Have they purchased from you before?
‐ Are they currently buying from a competitor?

Check out competitors
Just because a competitor is doing it doesn’t
mean it works – but it might. Reviewing what
your competition is doing can help you create
your own unique approach.

Set a strategy
Taking the time to think through your plan before you
begin can dramatically improve your results. Choose one
or two tactics that work within your budget, make sense
for your audience, and that you can commit the time to
manage effectively. Many successful online marketers
take a “test and refine” approach to get the greatest
payback.

Track your results
Online marketing makes it easy to measure program
performance; take advantage of this by closely
monitoring the response to your marketing
programs. Increase your investment in the programs
that work well and revise components of programs
that aren’t working as well as you would like to see
how your program improves.

Chapter 2:
Keywords
You need to use keywords.
What is a keyword? A keyword is a word that
determines how people can find you. This is the
simplest way to describe a keyword. If you have proper
keywords that define the type of products and services
you are promoting sprinkled throughout your website
within your content (that we just spoke about), you are
making it easier for search engines to identify your
website and place it in front of the user’s eyes.

There are 2 types of keywords
–Transactional keywords, which means you are expecting the user to buy something
(products, services, subscriptions) and the message could be:
Buy snack box subscription
– Informational keywords, which means you are informing the users about a services or a
product over even an event. The message could be:
Healthy snack options

What is content and how can you
use it for your business?
You hear the term content and you needing content for your
website, social media, and to build new content every day.
So what is content?
Fundamentally, content is information. Content is
experience. Content is a written text, an image, a video,
podcast, and polls that will help inform the user upon their
arrival on a website and social media marketing. You will
need a few tools to create new content, which we will be
talking about in this training.

What is content and how
can you use it for your
business?
Keep in mind content creation is not a strategy.
It is a process. This process includes:
1. Keyword research
2. Content inventory
3. Promotion Creation
Now lets break these down.

Content inventory
A content inventory is a list of all the content on your
site or ready to be posted on your social media.
Your inventory will typically include text, images,
videos, white papers, documents, and applications. To
gain insight from your inventory, you will need to
assess each piece of content. Doing so will help you
understand what is on the site, if it is located properly,
and whether content is up-to-date.
Content inventory is all about figuring out what you
need, what you have, and what your audience is
looking for.

The content inventory
process
The content inventory process is as follows:
• Crawl your site – This means go through every page of your website to see what sort of content you
have available online
• Bucket the types of content you have on site
• Cross reference against keyword data
• Make note of pages that support the keywords you want to target

Here is how you create
content:
Step 1 - Keyword Research
Depending on the type of business you are in, you will need
keywords that will match the message you are trying to put
out to your users and potential shoppers.
Keywords play a big role in your business. You need to
always look for the top keywords in your industry to stay
ahead of your competition. You can always look at what
your competitions are using as keywords that help promote
their business.

content:
Step 2: Competitive Analysis
A competitive analysis is a critical part of your company
marketing plan. With this, you can establish what makes your
product or service unique--and therefore what attributes you play
up in order to attract your target market.
This is a strategic technique used to evaluate outside
competitors. The analysis seeks to identify strengths and
weaknesses that a company's competitors may have, and then,
use that information to improve efforts within the company.

content:
Step 3: Match the Headline of the Landing Page to the
Corresponding CALL TO ACTION
First of all, lets talk about “call to action”, headline and a
landing page. A call to action is your direct command to your
online friends. You can ask anything from “buy, write, contact,
and read”.
Keep your messaging consistent on both your Call to action and
the headline of the landing page. If people click a link for a free
offer and then find out there’s a catch on the landing page,
you’ll instantly lose their trust.
Similarly, if the headline reads differently than the Call to
action, it might lead to confusion, and the user might wonder if
the Call to action is linked to the wrong page.

Promotion Creation
Another fabulous content to create is a promotion. A
good promotion includes images, text, call to actions,
and in times a video clip that will tell the user what
they are going to get with this promotion. Promotions
are often great marketing methods for your business.

Chapter 3:
Where are you sending your
customer?
Where are you sending this customers to?
- Corporate site
- Personal website
- Social Media Page

Website needs to do what?
An informative website should:
- Tell the customer what they should do as soon as they get to your website
- Have forms for customers to fill to get more information
- Make the site mobile friendly (89% of people search using their phone)
- Add your Social media links with external links to your pages
- Have a proper wireframe set up for each page

Create simple forms
Forms are often great form of content and contact
collection tool. Keep everything simple. “Simple”
does not always mean “short.” What you ask for on a
form should match the information your sales team
needs from your leads to make the sale. For top of the
buying cycle folks at the beginning of their research
process, name and email address might suffice.

Create a Thank You Page that
Keeps New Leads on the Site
When someone fills a form on your site and gives
their information to you. You need to say thank you.
When creating a thank you page, always encourage
your users to follow you on social media.
Don’t forget to ask them to subscribe to your
newsletter, and more.

Measure. Measure your online users’s movement and engagement on your social
media pages. You need proper measuring tools. These are the tools you can use:
1. Digital Marketing Experts
2. Simply Measured
3. Trendspottr
4. Curalate
5. Crimson Hexagon
6. SocialBakers
7. Zuum
8. TrackMaven
9. Nuvi
10. Sumall
Social Media Analytics

Website Analytics
Measure. Measure your customer or potential customer’s movement and engagement on
your website. You need proper measuring tools. These are the tools you can use:
1. Digital Marketing Experts
2. Docalytics
3. Woopra
4. Mixpanel
5. Omniture
6. Kissmetrics
7. Webtrends
8. Google Analytics

Blogging and Content Management
System CMS
Some businesses need to blog about their products and services or just simply to post information using blog
sites. Some companies use Blogging systems as their content management system also known as their website.
These are some excellent tools to use:
1. Blogger
2. LiveJournal
3. Wordpress
4. Percussion
5. Tumblr
6. Drupal

Measure, and TEST TEST TEST!
Everything on your site can be tweaked and tested in order
to improve conversion rates. After a Call to Action has been
on your homepage for a month, change the messaging or
swap out an entirely new Call to Action and after another
month, and measure which has performed best. If your
offer Call to Action is in your 2nd lead nurturing email,
move it to the 3rd and see if click-through rates increase. If
landing page conversions are low, move the form above
the fold and measure the results.

Chapter 4:
Establish marketing goals and
objectives
More than just business buzzwords, goals and objectives work together to take your small business from ideas
to action. A marketing goal represents the overall sales or professional target that your marketing program
seeks to achieve. Your goal is an expression of a realistic and clearly defined target, usually accompanied by a
time frame.
A marketing objective is the measurable result that will be necessary to achieve the goal. A marketing plan
usually has several objectives that define the major means by which you’ll meet the goal. To write an objective,
start with a verb, followed by a noun, and finally a description of the desired change. For example, you might
write To introduce a new product aimed at young, affluent, urban professionals.

Chapter 4:
Marketing Goals
Choose your marketing tools and tactics
• Mobile Application Marketing
• Social Media Marketing
• SMS/MMS Marketing
• Video Marketing
• Email Marketing

Choose your marketing tools
and tactics
Develop effective marketing communications, and then choose the media outlet you want to use to convey
it, such as radio, television, print, or online. You might decide to work with an agency, or go it alone. You
might put most of your efforts into building a website that sells your brand and your image.
Whether delivered in person, through promotions, or via traditional media, direct mail, or e-mail, all
marketing communications need to accomplish the same tasks — to grab attention and impart information
the prospect wants to know.

Mobile marketing
Create intelligent one-to-one
conversations with your
audience in minutes by
choosing from over 9
interactive voice, MMS or
SMS marketing campaigns
while gathering business
insights and building
your Canadian Anti-Spam
Legislation (CASL) compliant
mobile marketing lists.

Social Media Marketing
There are 100s of content and social media
marketing tools
The life of a social media manager, content
marketer or general online marketer can be a
stressful one. There's so much to do and so
much to think about it can get a bit hectic.
Which platform is a fit for you?

Video Marketing
Videos stand out on social media, giving
customers a quick overview of a product
without overwhelming them with text. In less
than thirty seconds, a customer can get the
information he needs about a business through
a short, visually-appealing video.

Email Marketing Platforms
Every company sends out emails. Do you send out emails? Well you should. Send out emails to customers that have
filled in a form at your store or through your events asking to be notified of your upcoming promotions and events.
These are the best Platforms to use:
1. ConstantContact
2. IContact
3. Vertical Reponse
4. MailChimp
5. RapidMail
6. MyEmma

Chapter 4:
Which social media marketing tool works for
your business?
• Why Social Media?
• Social Medial platforms:
1. Facebook
2. LinkedIn
3. Twitter
4. Pinterest
5. Instagram
6. YouTube
7. Snapchat

Chapter 4:
Which social media marketing tool works for
your business?
Why Social Media?
Social Media helps you build a community around you as you. This community will then decide if they want to
promote you and become your referral system or to buy from you.
This community will need:
• Authenticity
• Constant communication
• Creativity
• TRUST

Facebook Groups & Pages
Why Facebook? There are over 1.65 billion monthly active
users. 1.09 billion daily active users. The logistics of building a
fan page is simple.

Creating a Facebook Page
Apps Image
Apps may vary from list of events, games,
video or other social media sites like
Twitter that can enhance the Facebook
experience.
You can have up to 12 apps but only 4 are
displayed.

Creating a Facebook Page
Facebook Strategy
As I have mentioned before, you need to have a strategy
prior to you putting anything on Facebook as an
advertisement for your business.
Step #1: Create a strategy
‐ Plan out what you will post. Post at least 1 – 2x per day.
‐ Develop a 30-day plan
‐ What would my customers be interested in?

Facebook Fan page
Tell A story!
Why should your customers care?
What are you offering them that makes your
customer want to stay engaged?
How can you keep them coming back to your
page?

LinkedIn Profile & Business
Pages
LinkedIn offers you a personal Page and a business
page to reflect on your years of experience in your
field. A good LinkedIn account is filled with good
relevant information about you and what you have
fund in your career.

Pages
What does an effective LinkedIn Page needs:
‐ Complete Name, Contact information, and list of
your current and past jobs.
‐ Summary
‐ Detailed current and past job descriptions
‐ Awards, Videos and photos to be added to each
job you have held.
‐ Use the Update and Blog section to share your
thoughts and expertise.

Pages
LinkedIn has over 433 million users. You are not supposed
to be connected to everyone on LinkedIn. You have to find
the right people that are a match to your industry, business
goals and target audience.

Pages
Join the right groups!
Don’t join every group on LinkedIn. Don’t over post. Don’t try selling your business every day on every post.

Twitter
Twitter is a wonderful tool if you have short messages
to convey to other followers. Twitter is a powerful tool
and can make or break your message. You can keep
customers or potential customers engaged by
constantly communicating with them.
146 Characters is all you get to describe “I want you to
buy my service and then be my friend and follow me
and ask me to sell you stuff now” on Twitter.

Twitter
A Tweet is:
• 146 characters, needs a short description, Call to
action, link and a hashtag.
• Tweet as many time you want.
Don’t tweet your food, your naked self and your
political or religious

Provide value beyond the Tweet
‐ Expand your following
‐ Engage your followers with relevant links and info
‐ Integrate with other forms of social media and
email
‐ Stay up to date with the latest Twitter
developments
‐ Hashtags are valuable and they can direct people
to your twitter page.

YouTube
Why YouTube?
YouTube has over a billion users — almost
one-third of all people on the Internet — and
every day people watch hundreds of millions
of hours on YouTube and generate billions of
views.
YouTube overall, and even YouTube on mobile
alone, reaches more 18-34 and 18-49 year-
olds than any cable network in the U.S.

YouTube
Video Marketing is Viral
Viral potential
Users are more likely to share and re-share
video than other forms of content. It is a great
tool for businesses and professionals to
showcase their vision, expertise, products,
services, company news and announcements
for maximum outreach.

YouTube
Kills many birds with one stone
Whichever stage of the customer funnel you are targeting, videos can help. The
objectives of educating, entertaining, inspiring or increasing brand awareness can all
be achieved through videos. More and more people today educate themselves
through product reviews and blog updates before making a purchase decision.

YouTube
Videos drive traffic and engagement, they
convey information better than other types
of content and promote trust in the brand
and its products.

Snapchat
What is Snapchat?
Snapchat is a new way to take pictures or videos over your
cellular device and send them to friends or family at
intervals of 1 to 10 seconds. A set time of 1 to 10 seconds is
picked for the viewing time and after the time is up the
picture ‘vanishes’. The snapper can also draw on the picture
and add a short text.

Snapchat
Snapchat for business
With over 100 million daily active users and 400 million
snaps per day, Snapchat is one of the fastest-growing social
networks.
As you might already assume, 71% of Snapchat users fall into
the 18 to 34 age range.
Even if your audience doesn’t fall in that demographic,
Snapchat is becoming a vital part of global marketing
strategies.

Snapchat
Snapchat Strategies:
Live Events
product launches, trade shows or one-of-a-kind events like the 1,000th customer to shop in your store.
Private Content
You can also use Snapchat to provide special content to your audience that they might not receive on other
digital platforms. Think of something unique to surprise your community of followers.
Behind the Curtain
With Snapchat, you can provide behind-the-scenes content to your community, which helps create and engage
a strong following.
Partner With Influencers
Just like with Instagram and other social channels, social media influencers on Snapchat can help spread brand
awareness and reach.

Best Practices for Brand
Engagement
1. Follow back and interact
Best Practices Social Media Brand Engagement If you’ve got a healthy number of social
media followers and you’re only following a handful back, that tells everyone that you’re
not interested in what your community has to say. Follow back and interact. This will help
grow your overall following and create goodwill within your community.

Engagement
2. Keep the social in social media
It seems like it would be obvious, yet many brands using social media don’t actually get social with
their followers. Should you engage with your brand’s influencers? Yes! Should you engage with your
customers? Absolutely! Should you engage with everyone who reaches out to you? Indeed, with a
few exceptions (like avoiding trolls and spammers).

Engagement
3. Determine your voice and tone
Is your voice very corporate or is it a bit more casual? What you’re sharing says as much about you
as it does your audience. Is your voice representative of your brand? If it is, then is that
representative of the demographic you’re trying to reach? If your tone and voice aren’t appealing to
your prospects, then it’s time to change it up. Though it’s important that your social media
engagement be as unique as your brand, it’s also important not to stray from your brand’s image. Let
your corporate culture be your guide.

Engagement
4. Keep it Short
According to Strategies for Effective Tweeting: A Statistical Review, “Tweets containing less than 100
characters receive 17% higher engagement than longer Tweets.” While Twitter limits your messages
with its 140 character limit, Facebook, Google+ and other networks don’t impose a character limit.
Sometimes, the shorter, the better!

Engagement
5. Create Brand Awareness
Social media platforms offer the potential to increase your public profile. You have the ability to
create grassroots campaigns, engage with influencers in your industry, share content from them, and
stay active in conversations. If you create and share worthwhile content, you’ll be ready for the time
when industry influencers send a flood of new followers your way.

Engagement
6. Don't Over Share
“Sometimes being able to publish every whim that scans across your brain is the best thing in the
world. Sometimes, it can become a real problem. The killer is this: when it is a problem, you’re
usually the last to know and the damage is done.” - Mitch Joel
While it’s important to stay in the loop and maintain social relationships, posting too often --
whether it’s photos, status updates, or frequent Tweets -- can turn your audience off. Focus on
sharing items that are of value to your community and reflect your brand. Creating a content
calendar can help you with this.

Engagement
7. Don't Always Feel Compelled to Jump In
Much like oversharing, you don’t have to be a part of every conversation mentioning your company.
In fact, sometimes it’s better to let your employees, influencers, and other members of your
community interject before (or instead of) you. Determine what types of posts you want to respond
to and which ones you want to sit out. Having a social media playbook will help to define when and
where you should be a part of the conversation.

Engagement
8. Be as Transparent as Possible
Openness goes a long way in social media. It’s a big part of building trust with your community. Give
your customers behind the scenes access to your business by creating videos, livestreaming
meetings, and internal company events, and introducing your team through Google Hangouts or
creative employee profiles with links to connect.
In turn, prospects will take more of an interest in your brand, and stay in touch when it comes to
updates.

Engagement
9. Be Proactive, Versus Reactive
Monitor general feeds in your industry to pick up a variety of posts that don’t mention your
brand but are still valuable. This strategy reveals new conversations you may wish to take
part in and enables you to establish new relationships. It’s also a great way to catch any
issues before they become a potential crisis.

Engagement
10. Respond to Negative and Positive Feedback
Though it may be tempting to respond to positive feedback and delete the negative, don’t. Instead,
respond to positive feedback, thank your community for sharing your content or recommending
your products, and invite members to share their stories through interviews or as guest bloggers on
your site.

A Focused Perspective
11. Design an Effective Channel Strategy:
Evaluate the main brand, sub brands and notable personalities that engender a “follow worthy” or
“likable” presence. If there are other accounts that exist beyond the initial strategy, assess their
value as a standalone channel and its current state. It may be best to simply truncate accounts or
close them all together.

12. Create a Life Support System:
Develop an organized framework that supports each presence uniquely. Ensure that each account
establishes a rhythm that meets the needs of its audience.

13. Mission and Purpose:
Know the audience you’re trying to reach and design a communicable mission and purpose for
each account.

14. Develop an Editorial Program:
Create an editorial program that addresses the various needs of the social consumer including
entertainment, sales, service, engagement, HR, etc. Evoke the new K.I.S.S. (Keep It Significant and
Shareable). Create content that’s both engaging, contextually relevant and shareable. Think
beyond the basics and use polls, curation, promotional content and questions to your advantage.

15. Construct a Listening Framework:
The best listeners make the best conversationalists. Build a listening framework that monitors the
brands as well as the distinct conversations related to each account.

16. Establish Conversational Workflow:
Each account requires an information path and workflow. They also require bridges between them
to ensure that every representative is informed and that the right delegates within the business
are on point to engage or respond accordingly.

17. Formulate a Decision Tree:
Draft a clear flowchart that details the steps for a variety of “if this happens, then do this”
situations. This is designed to help representatives follow a defined path for the real-time nature
of engagement.

18. Initiate a Training Program:
Representatives will require ongoing training to stay sharp and focused. Every engagement either
reinforces or takes away from the brand experience. As technology moves faster than our ability
to master its lessons, training keeps employees on track.

19. Install a Governance and Reward System:
Much like the marketing team protects the integrity of the brand and how it’s presented, a
social team is necessary to manage the integrity of each Twitter account as well as the
overall portfolio. At the same time, a reward system must be put in place to encourage
exceptional work.

20. Draft a Social Media Brand Style Guide:
Chances are a style guide already exists that communicates brand presentation, usage
guidelines and other forms of brand-related marketing aesthetics. This guide requires a
significant update to account for social media. Its primary function is to define the brand
persona, characteristics, voice, and essence.

Chapter 6:
Online customer reviews
Competitive Market
Most companies sell identical products and or services.
2 Characteristics of a Perfectly Competitive Market
• Buyers have complete information about the
product being sold and the market prices
• Customers can be as far as 70% through the buying
cycle before making contact.

The buyer’s process has changed
Industry term used is: Decision Consideration Awareness
61% of buyers use
online reviews to
learn
about new
products.
80% of consumers
trust online
reviews as much as
a personal
recommendation.
68% of buyers say
positive reviews
make them trust a
local business
more.

Why online reviews matter to your business?
92% of
consumers read
online reviews
87% of
consumers won’t
even consider a
business with a
low rating

Complete cycle
Transaction is made
Review is left
You respond to the Review
Process is altered/improved Customer
Experience

Ways to get reviews from customers
• Ask the customer directly
• Send a request via email
• Offer an incentive for on the spot review
• Offer in store electronic devises for review posts

When are you sending invites
Sending an invite before the customer
leaves your store will increase the
likelihood of obtaining a review.

Offer an incentive for review
Offer an incentive for on the spot review:
• Offer a tangible incentive + eligibility for receiving the
offer.
• Make the offer worth a review
• Offer is given for a good or a bad review
• Offer could include: Coupon, discount, free items, trips
and more

Offer a device for a review
Offer in store electronic devises for review posts:
Have a tablet or a phone handy in store to pass to
the client for a review posting with your YELP,
Google, or Facebook page open.

Organic Reviews
Leaving reviews to organically happen means
you run the risk of the most vocal voice being
your most frustrated customer.
By taking control, you allow an easier way for
happy customers to voice their positive
experience.

Process
Whether sales or service is soliciting a review,
ensure each department has a repeatable
process built into everyday operations.
In fact, many of the most successful stores
have built “Let us know what you think” into
multiple steps of a customer’s visit. Build “Let
us know what you think” into your processes.

Mobile Review Text
Texts have an open rate of 99%, 90% of which
are opened within three minutes of receiving.
What is your Review Delivery Method?

Facts to consider
The average smartphone user checks their device over 110 times each day.
- Daily Mail - The average person checks their email 15 times each day.
- Mashable - Roughly 79% of Canadians have a smartphone.
- comScore - What types of devices do your customers use most?
- Email messages can have a 20% read rate compared to 99% via text
message.

Negative Comments
Do you respond to negative reviews?
Responding to negative reviews shows that you are proactive in providing a
positive experience for your customer.
What are your comments to a negative review?

Negative Comments
How do you respond to a negative Comment?
‐ Sympathize
‐ Ask if you can discuss ways to help fix the situation off line.
‐ Offer alternate solutions to the problem only WHEN you are fully aware of the problem.
‐ Ask for the client to write a follow up review to the solution you have offered.

Tool/ Process in place
“People don’t always go online to let others know that they’re
happy. That makes getting positive reviews hard unless you
have an effective tool / process in place.” - Scott Dickinson
Valley Hi Auto Group

Tool/ Process in place
‐ Identify your client’s preference
‐ Select your ideal reference tool (client reference)
‐ Set up an in-house process for you
‐ Set up a client process for your clients
‐ Set up a respond time time-table
‐ Collect data

Optimize Local SEO
Are you optimizing for local SEO?
If you want to your business to show up on the Map
Pack of Google search results, you need to optimize
your store’s site for SEO.

Which would you click on?
The Map Pack will now appear during roughly 93% of all local-
based search queries.
Overall star rating (60%)
Quantity of reviews (44%)
Sentiment of reviews (38%)
Age of reviews (33%)
If a business responds to reviews (26%)

Focus
Focus on sites your customers are visiting
1. Google
2. Facebook
3. Yelp
4. Industry-specific sites Which review sites are you targeting

Build Legitimacy
‐ Build legitimacy.
‐ Build a balanced presence across all of the sites that matter
most to your store.
‐ SEO & Recognition: Google, Yelp, and Facebook
‐ Diversification & Increased Trust

Have you been buying reviews?
Businesses should focus on earning online reviews rather than buying them because the
consequences of buying reviews far outweigh the short term benefits you might receive.
A few reasons you’ll get dinged:
• Multiple reviews coming from the same IP Address
• Offering monetary compensation for a positive review
• Creating fake accounts to leave positive reviews

Are you using reviews to your advantage?
‐ Radio
‐ Print
‐ Billboards
‐ PPC
‐ Blog
‐ Website
‐ SEM Utilize your online reviews in a number of different ways.

Leverage Your Reviews
‐ Let your relationship with the endorser be known
‐ Don’t lift reviews (word for word) from review sites - use them as
a qualifier
‐ Ensure that testimonials are accurate
‐ Get written permission from your endorser/customer

Digital Marketing Experts is a Canadian marketing consultancy company for small
to medium-sized businesses that are looking for high growth, increased sales
performance and improved brand visibility.
We help businesses achieve exponential growth through a combination of
strategic marketing initiatives, generating leads and nurturing them all the way to
a sale while establishing a prominent brand presence that exists long after the
sale.
Our marketing consulting team is trained in all facets of the marketing mix,
ensuring that your company receives the right advice and marketing strategy to
achieve your company goals.
With a no-outsourcing policy, our talented team of marketing, public relations,
journalism, branding, design and web experts collaborate to ensure that your
brand story is told just the way it should be.

Digital Marketing Experts offers a range of marketing services that can be
fully tailored to suit your business requirements.
⁻ Social Media Marketing
⁻ Website Development
⁻ Search Engine Marketing
⁻ Content Marketing
⁻ Web Analytics & Reporting
⁻ Search Engine Optimization
⁻ Video Marketing
⁻ Mobile Marketing

Social Media Marketing
⁻ Social media strategy development
⁻ Social media analytic reporting
⁻ Social media design branding for all social media platforms
(Twitter, Facebook, LinkedIn, Pinterest, etc.)
⁻ On target branded social media content
⁻ Social media curation
⁻ Social media optimisation
⁻ Social media platform integration

Web Development
Services:
⁻ Artificial intelligence
⁻ Virtual reality
⁻ Angular 2 and beyond
⁻ Static website generators

Search Engine Marketing
Services:
Search Listing Ads
Our marketing strategy will help you reach customers who are
actively searching for your product or service on Google or Bing.
Display Network
Gain top-of-mind branding awareness with desktop and mobile
display ads on the Google Display Network, Facebook or
LinkedIn.
Google Shopping
We will help you put together a comprehensive Google Shopping
Strategy.
Remarketing
Convert past visitors into current clients with remarketing for
search and display.

Content Marketing:
Our content marketing services includes:
Content Creation: Our highly skilled team of content developers
creates e-books, infographics, podcasts, videos, and blog posts.
We will:
⁻ Build awareness about your business
⁻ Convert readers to followers
⁻ Create engagement between your company and your customers
Then we will:
⁻ Determine the best keywords for your business
⁻ Create your story
⁻ Recommend and use the most appropriate distribution channels
for your content
⁻ Measure our efforts in reports to you

Web Analytics & Reporting
Digital Marketing Experts provides analytics services to help you
report, measure, track and optimize your integrated online
marketing campaigns.
We will:
⁻ Set up your Google Analytics tracking code
⁻ Set up key performance indicators (KPIs) to measure the
success of your marketing campaigns
⁻ Create Google Analytics profiles
⁻ Set up conversion goals on Google Analytics
⁻ Set up filters on Google Analytics to customize traffic reports
⁻ Link Google Analytics to Google AdWords
⁻ Tag your marketing campaigns
⁻ Design your Google Analytics dashboard with the most
valuable reports

Search Engine Optimization
Dedicated to achieving first page rankings, with an amazing team
and dedicated analysts to your account, rankings will be achieved
for any keyword.
Our team of Analysts are trained heavily in the latest Google's
algorithm and Internet Marketing methods and provide proven
white-hat, ethical Techniques that will get your website ranking
on the first page of Google in the quickest possible time-frame.
If you are looking for a dependable, sustainable and ongoing
online growth, then Smart SEO are the specialists to get in
contact with!

Video Marketing
Videos stand out on social media, giving customers a quick
overview of a product without overwhelming them with text. In
less than thirty seconds, a customer can get the information he
needs about a business through a short, visually-appealing
video.

Our mobile marketing services include:
⁻ Pre-launch campaign to create anticipation about app
⁻ Strategically-timed launch to grab attention of maximum
users
⁻ Post-launch viral campaigns via mobile, web, videos, podcasts
⁻ In-app campaign via app store's other popular apps
⁻ Exciting updates to make existing users revisit your app
⁻ Promotions on recent functionality upgrades to hook new
users
⁻ Paid promotion and review generation to drive downloads
⁻ Suggestions for new upgrades based on user feedback
⁻ Establishing touch point with users to build value for your
brand
Mobile Application Development & Marketing

Mobile SMS marketing
Create intelligent one-to-one conversations
with your audience in minutes by choosing
from over 9 interactive voice, MMS or SMS
marketing campaigns while gathering
business insights and building your Canadian
Anti-Spam Legislation (CASL) compliant
mobile marketing lists.

Digital Marketing Training Agenda

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