gives a detailed view about the present status of Indian advertisement

1. PRESENT STATUS
OF INDIAN
ADVERTISEMENTS
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2. General Meaning
Advertising is a means of communication
with the users of a product or service.
Advertisements are messages paid for by
those who send them and are intended to
inform or influence people who receive
them, as defined by the Advertising
Association of the UK.
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3. History of Indian Advertisement
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4. It started with hawkers calling out their wares right from
the days when cities and markets began.
18th century
• Concrete advertising history begins with classified
advertising.
• Ads appear for the first time in print in Hickeys Bengal
Gazette, India's first newspaper (weekly).
• By the end of this century, Ads appeared in newspapers
in the form of lists of the latest merchandise from England..
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5. 19th century
•Many advertising agencies came into existence B.
Dataram & Co. Mumbai, being the oldest existing agency of
that time.
•Besides Indian, Foreign Advertising agencies also began
to enter Corporate Advertising started in fifties. Creative
Revolution in sixties. Glued to television by the end of this
century.
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6. Indian advertising Industry which has an estimated value of
Rs 300 billion has made the jaws drop recording a growth
of 8 per cent in 2014.
Indian advertising industry is talking business today and
has evolved from being a small-scale business to a full-
fledged industry.
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7. Best Marketing Companies of
India in 2014
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8. Top 10 Categories of Ad`s(TV)
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9. Top 10 Categories of Ad`s
(Print Media)
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10. Total Ad Spending By Media
Industry
(2012) (2013)
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11. New seasons of Big Boss, newer formats like
Master Chefs, Celebrity programs, Blockbuster
Movies, Award shows, Dance programs, etc.,- the
list just increases. Approximately 20% of total
programming time is devoted to Reality shows
today, up from 16% in 2010. These shows have
high input costs and thus higher advertising costs.
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12. Star Plus Colors
Master chef Khatron ke Khiladi
Voice of India Big Boss
Zara Nachke Dikha India`s got talent
Sach Ka Samana Chak Dhoom Dhoom
Perfect Bride
Aap Ki Kacheri
Zee Tv Sony
Dance India Dance Indian Idol
Saregama Challenge Jhalak Dikhla Jah
Sa Re Ga Ma L`il Champs KBC
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13. Perks enjoyed by Indian Ad
Industries
The advertising industry in India has several competitive
advantages:
• India has a rich pool of strategic planning, creative and media
services personnel: Indeed, Indian advertising industry has been
exporting senior-level talent to many countries, particularly to the Gulf,
South-East Asia, China, the UK and the US. Indian talent is recognized
and respected in global agency networks.
•No other country has access to so many trained management
graduates who can provide strategic inputs for brand and media
planning.
• Indians are multicultural: we learn at least two languages and that
gives us ahead start in understanding cultural diversity.
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14. • Most of the top 20 agencies in India have a global partner or owner,
which should provide an immediate link to global markets.
• Our production standards in TV and print have improved: With a
vibrant animation software industry, we have access to this area of
TV production.
• India's advanced IT capabilities can be used to develop Web-based
communication packages for global clients.
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15. Quiz Time
Find the Product from its Slogan:
1.Jee Lalchaye Raha na jaye
2.Eat healthy, think better
3.Good People to Bank with
4.The Complete Man
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16. • Answers:
1.Alpenliebe chocolate
2.Britannia
3.Union bank
4.Raymond
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17. Brand Logo
See the logo and find the brand:
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18. • Answers:
1.Bishop cotton institute
2.Nestle
3.Larsen & Toubro
4.Kotak Mahindra
5.Times of India
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