Think like an Editor: How to use social media to publish your own stories
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How to use social media to publish your own stories
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Think like an Editor: How to use social media to publish your own stories
- 1. THINK LIKE AN EDITOR: HOW TO USE SOCIAL MEDIA TO PUBLISH YOUR OWN STORIES Dimitris Savvakos, Creative Director, OgilvyOne Athens
- 3. Would You Build a House on a Land You Don’t Own?
- 6. Branded Content = The merger between advertising and entertainment through film, music, documentaries, online articles, and television.
- 7. 168% more powerful at driving purchase preference 92% more effective than traditional advertising Branded Content
- 8. So what is the role of Social Media?
- 10. Branded Content STORIES DISTRIBUTION Social Media + =
- 11. News Publishers
- 13. The problem Now that everyone is a publisher how are you gonna make your content stand out?
- 16. THINK LIKE AN EDITOR 4 tips to become a successful online publisher
- 17. Be strict on the things you publish Tip 1
- 18. “There’s content I want to read and content I don’t.” Seth Godin
- 19. Is my content good enough to get published? Tip 1
- 22. Move from storytelling to story editing Tip 2
- 23. Manage your content from an editorial standpoint.
- 24. "People respond well to those that are sure of what they want." Anna Wintour
- 25. Φωτογράφισε και ανέβασε το φρικτό δώρο σου µε hashtag #KanenaGusto
- 26. Hijack the news Tip 3
- 27. Use the news to tell your own stories.
- 29. Learn your audience Tip 4
- 30. “Understanding the medium that you’re communicating through is key because today the medium really is the message.” Noah Brier
- 32. (Think like an EDITOR). Hijack the News Move from storytelling to Story editing Be strict on the things you publish Learn your Audience
- 33. “Why doesn’t Gillette just build the most important online magazine for men, one that’s more important and more read than GQ or Esquire? Because in a zero-marginal-cost world, it’s cheaper than ever for them to do that.” Seth Godin
- 35. The World Needs More (Great) Content THANK YOU social.ogilvy.com @savvakos