Two recent branding projects by Sawyer Design Associates, Inc. Zengo designs and produces accessories for yoga, and Elli\'s Wine Cellar is a new wine store opening in Weymouth, MA.

1. Ideas made visible.

2. ZenGo is a small company which is developing products for the growing population of women who practice Yoga. These
women feel passionate about their practice and many consider the time spent doing yoga a luxury carved out of a busy life.
ZenGo can be roughly translated from the Japanese as “give and take.” It also contains the English words Zen and Go. The
shape of the e and G refer to the shape of a rolled up yoga mat.
Copyright 2009 Sawyer Design Associates, Inc. All rights reserved

3. Life is a journey.
We’ve got your bag.
The Brand reflects the give and take between the active and meditative aspects of yoga.
The spirol flows both inward and out, just as the breath and energy in yoga flows both in and outward. The e and G also reflect the shape of
a rolled up mat. The overall look is fresh and fun. This concept board shows a possible tagline for advertising and web use.
Copyright 2009 Sawyer Design Associates, Inc. All rights reserved

4. PMS 570 142 521 577 164 374 515 5756
Color palette
Copyright 2009 Sawyer Design Associates, Inc. All rights reserved

5. T-shirts and other
accessories will carry
the ZenGo brand
Mat packaging
Bags will be branded both with a label and
an embroidered symbol
Copyright 2009 Sawyer Design Associates, Inc. All rights reserved

6. Logon to MyZenGo
Preliminary concept for website, showing look and feel
Copyright 2009 Sawyer Design Associates, Inc. All rights reserved

7. Logon to MyZenGo
Question of the Day
Preliminary concept for website, showing spot for blog
Copyright 2009 Sawyer Design Associates, Inc. All rights reserved

8. Logon to MyZenGo
Copyright 2009 Sawyer Design Associates, Inc. All rights reserved

9. Client: Elli’s Wine Cellar
Project: Small business identity system
Elli’s Wine Cellar is a small wine and beer cellar that wants a contemporary, clean look to attract a young, budget-minded
clientele. The logo plays off the circle of the grape, and this theme applies to it’s multiple applications.
Copyright 2009 Sawyer Design Associates, Inc. All rights reserved

10. www.winecellar.com
273 main street
weymouth, ma
03456
617-569-0242
The Brand reflects a crisp, clean look. This concept board shows application to business cards
Copyright 2009 Sawyer Design Associates, Inc. All rights reserved

11. Baskets will be branded with a tag.
Postcards publicize store hours and events.
Copyright 2009 Sawyer Design Associates, Inc. All rights reserved

12. Interior and exterior signage
Copyright 2009 Sawyer Design Associates, Inc. All rights reserved