An inside look at what makes a career in B2B technology marketing so fascinating vs. the B2C marketing world we almost exclusively pay attention to as consumers and even as graduate marketing students, as a recent professor reminded me. That's why this presentation was delivered to two classes of Baylor MBA marketing & strategy students in November 2015 from a Baylor B-school alum - me - who is as obsessed with running a marketing team inside of an enterprise technology company as she is with Baylor Football. #sicem