CMA JANUARY-2022 EXAMINATION KNOWLEDGE LEVEL SUBJECT: IE 03. BUSINESS COMMUNICATIONS IE03.-BCOM-KL-Question-CMA-January-2022-Examination.pdf

1. Page 1 of 2
CMA JANUARY-2022 EXAMINATION
KNOWLEDGE LEVEL
SUBJECT: IE 03. BUSINESS COMMUNICATIONS
Time Allocated: Three hours Total Marks: 100
Instructions to Candidates
You are required to answer ALL questions.
Answers should be properly structured, relevant and computations need to be shown.
You are strongly advised to carefully read ALL the question requirements before attempting the
question concerned (that is all parts and/or sub-questions).
ALL answers must be written in the answer book. Answers written on the question paper will
not be submitted for marking.
Start answering each question from a fresh sheet. Your answers should be clearly numbered
with the sub-question number then ruled off, so that the markers know which sub-question you
are answering.
No of questions No of sub-questions Marks allocation
8 Maximum 03
Question 1- 6 = 10 marks each
Question 7- 8 = 20 marks each
TURN OVER

2. Page 2 of 2
You are advised to spend 18 minutes on Question 1- 6 (10 marks per each) and 36 minutes on
Question 7- 8 (20 marks per each).
QUESTION 1
(a) What are the different kinds of graphic presentation in business report?
(b) Discuss the necessity of graphic aids in business communication.
(c) “Business Communication does not merely mean writing letters, there are many more modes
and styles of effective communication”– Amplify the idea.
[Marks: (3+3+4) = 10]
QUESTION 2
(a) What is agenda? Why is it important to circulate agenda among the meeting members in
advance?
(b) Draft the minutes of a Board meeting at which the following three items were taken up: (i)
Approval of appointment of a director (ii) Allotment of 2:1 right share (iii) Appointment of M/S.
RRH, Chartered Accountants as auditor of the company for the next year.
[Marks: (4+6) = 10]
QUESTION 3
Short notes on:
(a) Skimming and Scanning;
(b) Listening Skills;
(c) Public Speaking;
(d) Comprehension.
[Marks: (2.5 x 4) = 10]
QUESTION 4
(a) What is meant by consideration in communication?
(b) With a view to expanding business in new geographical areas, your company has recruited a
new pool of fresh executives and arranged an orientation training program for them for two
weeks. Draft a speech for the Managing Director of your company to be delivered at the
closing session of the freshers’ orientation program.
[Marks: (3+7) = 10]
QUESTION 5
(a) Explain the situations when oral communication is considered more effective.
(b) “Speaking requires prior thinking and planning” Explain
(c) State the differences between mass-communication and bi-lateral communication.
[Marks: (3+3+4) = 10]
QUESTION 6
(a) Define a Business Report and list its purposes?
(b) What major information are revealed in the ‘Executive Summary’ of a report?
[Marks: (5+5) = 10]
QUESTION 7
(a) An effective persuasive letter should bear some important features. What are those?
(b) Draft a persuasive letter to your banker requesting for lowering the rate of L/C margin from
20% to 10% to import raw materials for your company. Give genuine reasons for such a
temporary concession.
[Marks: (6+14) = 20]
QUESTION 8
(a) The Chairman of a group of companies has been awarded with the recognition of CIP in
2020. As the Secretary of the Board of Directors of the group; prepare a suitable press
release for print media.
(b) In recent years the performance of your company witnessed steady growth. The Board of
Directors perceives the growth as potential for expansion of business. So, you were
entrusted by the Board of Directors to conduct a feasibility study on scope for expanding the
business of your company. Write a Feasibility Report for the Board of Directors covering
different aspects and put your findings and make suitable recommendations.
[Marks: (5+15) = 20]
*END OF QUESTION PAPER*